About Shufti Pro:
Shufti Pro is an AI-powered digital identity verification solutions provider offering KYC, KYB, and AML services globally. It aims to create a secure and safe online marketplace devoid of identity theft and other fraudulent activities.
We are looking for a Senior Content / PR Marketing Manager to join our creative team. The role will be to create or oversee PR and marketing content to be utilised for demand generation and awareness across all channels. As a member of the marketing leadership team to be responsible for all Content and PR on a global level.
- Working on a proactive PR strategy for the organisation working closely with our PR agency
- Regularly analyze and report on media coverage
- You will cultivate relationships with influential print, digital and broadcast journalists or thought leaders within our sector
- You will brief and approve media releases and other press materials
- You will write or approve digital content for the organisation’s digital media outlets, such as regular posts, blogs or tweets
- You will develop and oversee an integrated content strategy that encompasses channel selection and focus, editorial governance, and metrics to be applied and aligned with the business’s overall objectives
- Responsible for managing PR Agency that will cover key sectors in the market
- Ad-Hoc PR tasks in other regions
- Manage every aspect of the content from white papers, datasheets, press releases, etc.
Skills and Experience:
- 5 Years of experience in Content writing
- 5 Years of experience in PR
- Experience of working in digital identity space/KYC onboarding space is preferable otherwise experience in working in a similar role in a technology company
- Critical thinker and problem-solving skills
- Good time-management skills
- In depth knowledge of content writing and related tools
- Have a proven track record of scaling a business