About us:
Shufti Pro is an AI-powered digital identity verification solutions provider offering KYC, KYB, and AML services globally. It aims to create a secure and safe online marketplace devoid of identity theft and other fraudulent activities.
Job Overview:
We are looking for a Senior Digital Marketing Manager to join our creative team. The role will be to manage and build the digital space within marketing on a global level, and as a member of the marketing, leadership team to be responsible for all digital technologies and utilising the different marketing channels.
Key Responsibilities:
- Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
- Building and maintaining our brand’s presence across multiple social media channels
- Preparing reports on the performance of marketing campaigns
- Responsible for the full Martech stack
- Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels
- Manage and oversee different digital marketing channels such as HubSpot CRM, the website, etc
- Supporting other parts of the business with digital marketing
- Execute new and creative collaborations among technologies and platforms
- Manage the organisation’s website
Skills and Experience:
- Ideally min 5 years of experience in a similar role
- 5 years of experience in developing and implementing digital marketing strategies
- Experience of working in digital identity space/KYC onboarding space is preferable otherwise experience in working in a similar role in a technology company
- Critical thinker and problem-solving skills
- Good time-management skills
- MA in Marketing, Digital Marketing, or similar relevant field
- In depth knowledge of different digital marketing channels
- Have a proven track record of scaling a business