About us:

Shufti Pro is an AI-powered digital identity verification solutions provider offering KYC, KYB, and AML services globally. It aims to create a secure and safe online marketplace devoid of identity theft and other fraudulent activities.

Job Overview:

We are looking for a Senior Digital Marketing Manager to join our creative team. The role will be to manage and build the digital space within marketing on a global level, and as a member of the marketing, leadership team to be responsible for all digital technologies and utilising the different marketing channels.

Key Responsibilities:

  • Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
  • Building and maintaining our brand’s presence across multiple social media channels
  • Preparing reports on the performance of marketing campaigns
  • Responsible for the full Martech stack
  • Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels
  • Manage and oversee different digital marketing channels such as HubSpot CRM, the website, etc
  • Supporting other parts of the business with digital marketing
  • Execute new and creative collaborations among technologies and platforms
  • Manage the organisation’s website

Skills and Experience:

  • Ideally min 5 years of experience in a similar role
  • 5 years of experience in developing and implementing digital marketing strategies
  • Experience of working in digital identity space/KYC onboarding space is preferable otherwise experience in working in a similar role in a technology company
  • Critical thinker and problem-solving skills
  • Good time-management skills
  • MA in Marketing, Digital Marketing, or similar relevant field
  • In depth knowledge of different digital marketing channels
  • Have a proven track record of scaling a business