Media Kit

Media Kit

Introduction about Shufti Pro

Shufti Pro is an AI-based identity verification product offering multiple services related to KYC and AML compliances. With an ambition to make online services free of scams and identity thefts, Shufti Pro has the ability to verify documents published in every language of the world and authenticate the identity of every human being in the world.

Departments

Support
Sales
Marketing
Design

Launched

October 2017

Logo

Our Logo is approachable, easy to read and takes full advantage of our name recognition. Optical kerning, refined weight and defined clear space as well as delineated placement in relation to other content, all help to make it an instantly recognizable as possible.

media-kit-logo

Typography

Pleasant to view, easy readership and readability were preferred over fanciness. For a smoother user experience, we chose a typeface that was relatable yet formal.

Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
typography-tagline

Colour

A vibrant color combination, dominated by primary colors such as Blue and Red, Shufti Pro utilized a color palette perfect for strong branding.

Red

The red color in Shufti Pro represents the quick speed of verification (less than 60 seconds)

Navy Blue

It exudes the feeling of trust, something that Shufti Pro aspires to create among online merchants and their customers.

Light Aqua Blue

Used as a balancing color to effortlessly navigate the strong imaging projected by primary colors like Red and Blue

Iconography

“Proper visualization” was the governing principle behind Shufti Pro’s iconography. The goal was an appropriate outlook without burdening the icon with the complex design.

iconography

Outlined

Filled

shufti-pro-icons

Motion

Motions added to graphical elements give customers an apt idea of the verification processes, features, and services. Use of basic colors from the logo enhances prominence.

Illustration

The Illustration draws from our logo and typeface. Simple shapes, clean lines, limited color, and heightened reality give it a branded feel and make it easy to comprehend, at a glance.

Ilustration
face-verification-media-kit
Ilustration-2