Our Logo is approachable, easy to read and takes full advantage of our name recognition. Optical kerning, refined weight and defined clear space as well as delineated placement in relation to other content, all help to make it an instantly recognizable as possible.
Pleasant to view, easy readership and readability were preferred over fanciness. For a smoother user experience, we chose a typeface that was relatable yet formal.
A vibrant color combination, dominated by primary colors such as Blue and Red, Shufti Pro utilized a color palette perfect for strong branding.
The red color in Shufti Pro represents the quick speed of verification (less than 60 seconds)
It exudes the feeling of trust, something that Shufti Pro aspires to create among online merchants and their customers.
Light Aqua Blue
Used as a balancing color to effortlessly navigate the strong imaging projected by primary colors like Red and Blue
“Proper visualization” was the governing principle behind Shufti Pro’s iconography. The goal was an appropriate outlook without burdening the icon with the complex design.
Motions added to graphical elements give customers an apt idea of the verification processes, features, and services. Use of basic colors from the logo enhances prominence.
The Illustration draws from our logo and typeface. Simple shapes, clean lines, limited color, and heightened reality give it a branded feel and make it easy to comprehend, at a glance.