Marketplace Seller Verification & KYC

99.24%

User acceptance rate in Ecommerce

10,000+

Types of documents verify

47%

Percentage decrease in manual review

Top challenges of IDV and KYC in eCommerce

Nearly 22% of eCommerce fraud in 2023 came from account takeovers, showing how compromised accounts fuel scams, refunds, and loyalty program abuse. Additionally, Global chargeback volume will rise 42%, leaving merchants exposed to losses, false disputes, and costly card network penalties.

Marketplace abuse & fake sellers

One in three new marketplace accounts is fraudulent enabling fake sellers to scam buyers with counterfeit goods or vanish after receiving payments. This erodes trust and violating regulations like the INFORM Consumers Act and the EU’s Digital Services Act (DSA).

Chargebacks & account takeover

Sophisticated fraudsters use stolen credit cards and take over legitimate buyer accounts to make unauthorized purchases, leading to costly chargebacks and revenue loss that incur a long time impact on the platform.

Restricted goods & age gating

Restricted products requires robust, SKU-aware age verification at checkout and proof of delivery to the correct person, which varies by jurisdiction. Since most vendors do not adopt a glocal approach like Shufti, verification becomes hard.

Frictionless and glocal verification for all your marketplaces

Build a verification ecosystem that protects all your users, from casual browsers to top creators, throughout their entire lifecycle on your platform.

One platform for both buyer & seller verification

Marketplaces risk onboarding fraudsters as sellers or fake buyers. Shufti ensures every participant is verified, making the ecosystem safer for all.

Real-time document verification that is quick, reliable and diverse, including government ID & biometric verification.
Document validation for both buyers and sellers. Shufti accepts old and faded documents so no one is left behind.

Payment fraud & chargeback prevention

Shufti links verified identities to payment methods, reducing exposure to chargebacks, stolen card usage, and friendly fraud.

Matches cardholder details with verified ID. Also conducts facial biometrics to ensure user is who he claims to be.
Detects anomalies in high-value or repeated transactions to detect fraud patterns.

Safe and thorough screening for secure BNPL & credit purchases

Buy Now, Pay Later (BNPL) fraud is surging, with synthetic IDs creating unpaid debts. Shufti validates users before extending credit, protecting providers.

Age & ID verification at BNPL checkout. Shufti adapts to the risk appetite of the platform by offering a waterfall age verification method.
AML & credit risk checks to flag fraudsters by screening them against 215+ watchlists.

Maintaining marketplace integrity & brand trust

Counterfeit sellers and fake reviews damage trust. Shufti verifies merchants before they list products, protecting buyers and brand reputation.

Seller onboarding with ID & business verification. Shufti’s KYB offers access to a comprehensive and consolidated business data.
Fraudulent accounts flagged before going live so problems are dealt with preemptively.

Seamless customer onboarding that is free of any friction

Friction kills conversions in eCommerce. Shufti delivers fast, mobile-first verification that balances speed with security.

One-click KYC flows optimized for checkout so users do not have to undergo complex processes everytime they log in.
OCR auto-fills shipping and billing details. Shufti is known for having the most tech-savy and advanced OCR system.

Stop fake buyers, protect minors, and prevent abuse, all while keeping checkout frictionless.

Global Trust Platform

How It Works

Buyer account creation & checkout

Seller/Merchant onboarding (KYB/KYC)

High-Volume selling & payouts (EDD)

Dispute resolution & trust management

Account recovery & maintenance

Ongoing platform monitoring

Enable secure, self-service account recovery that stops account takeover fraud and builds long-term user trust. Ensure accounts are only ever restored to their legitimate owners, protecting both buyers' payment details and sellers' earnings.

Allow locked-out users to recover their account with a live selfie check that matches their verified biometric data using facial biometrics.
For high-value accounts, require users to re-verify their identity document as a final, secure recovery step with document verification.

Maximize conversions with a frictionless checkout that invisibly blocks payment fraud and secures new accounts. This is your first line of defense, designed to stop fraud without slowing down legitimate customers.

Invisibly screen customer data at checkout to generate a real-time risk score, flagging or blocking fraudulent transactions with user risk assessment.
Secure new and existing buyer accounts with multi-factor authentication (MFA) to stop criminals from using stolen credentials.

Onboard legitimate sellers and businesses quickly while meeting global regulations like the INFORM Act and DSA. Establish a foundation of trust by ensuring every seller on your platform is legitimate and verified.

Confirm the identity of sellers, whether they are a registered business or a sole trader, with business/document verification.
Use facial biometrics to create a reusable FastID, preventing a single fraudster from creating multiple fake seller accounts with stolen IDs. Use address verification to verify locations.

When a seller scales, automatically trigger enhanced due diligence to manage risk and ensure platform integrity.

Apply deeper scrutiny to your highest-volume sellers to protect your platform from large-scale fraud and illicit activity.
Securely collect additional information on a seller’s supply chain and product sourcing with due diligence forms. Moreover, escalate to a live Video KYC Verification for the highest-risk sellers

Protect the integrity of your dispute process by ensuring only legitimate, authenticated parties can participate. Secure the chargeback and dispute process to prevent it from becoming a new channel for fraud.

Require both buyers and sellers to re-authenticate with a quick selfie before accessing the dispute portal with FastID.
Analyze a buyer's history and behavior to identify patterns of serial "friendly fraud" with user risk assessment.

Allow locked-out users to recover their account with a live selfie check that matches their verified biometric data using facial biometrics.
For high-value accounts, require users to re-verify their identity document as a final, secure recovery step with document verification.

Shufti works 24/7 to improve user experience and ensure the long-term safety and compliance of your marketplace. Continuously monitor for new risks and secure the daily activities of your trusted users.

Allow returning buyers and sellers to log in or authorize actions with a quick, phish-resistant selfie using FastID.
Continuously re-screen all sellers against updated Sanctions and PEP lists to catch changes in their risk status with Ongoing Monitoring.

Completing the trust seal with Shufti

BNPL risk verification

Validate BNPL buyers with instant KYC, stopping synthetic IDs before they default.

Seller & vendor verification

Ensure sellers are real and legitimate before they onboard, reducing counterfeit risk.

Device fingerprinting

Detect bots, multiple accounts, or repeat fraudsters logging in with different identities.

learn more

The 1% that matters in fraud prevention

Most vendors boast “99% fraud prevention”, but the real danger hides in the 1% they overlook. In this whitepaper, follow the story of Jack, a seasoned fraudster who thrives in those blind spots. Discover why it’s time for companies to move beyond surface-level checks and adopt solutions that truly understand the nuance in every case.

Download the whitepaper

Two Paths to Value: API & No-Code

Built for your entire team: API & no-code

For the builders

A Powerful, Flexible API: One REST API connects eIDV, AML, KYB, and biometrics so engineers can compose risk-based flows and integrate with your core wallet or banking platform.

For the strategists

The No-code Journey builder: Drag-and-drop policies by geography, product, and transaction type. Set step-up rules and evidence requirements without release cycles.

Explore Shufti’s Journey builder

Frequently Asked Questions

What is eCommerce verification and why is it important?

eCommerce verification ensures that every buyer, seller, and transaction on your platform is legitimate. It combines identity authentication, payment validation, and fraud detection to prevent chargebacks, fake accounts, and compliance breaches.

How does Shufti verification solution help and benefit eCommerce businesses?

Shufti automates buyer and seller verification using AI-driven KYC, document validation, and biometric checks. It reduces fraud exposure, streamlines onboarding, and keeps transactions compliant, all while maintaining a frictionless user experience.

What types of fraud can Shufti help prevent for eCommerce?

Shufti prevents payment fraud, account takeovers, referral abuse, chargeback manipulation, and synthetic identity attacks. Its risk-based AI models analyze behavioral and transactional data to detect anomalies before they cause losses.

What is the difference between Chargeback & Friendly Fraud?

Chargeback fraud occurs when a customer disputes a legitimate transaction to recover funds. Friendly fraud, however, happens when a genuine buyer mistakenly or dishonestly claims a purchase was unauthorized, both damage merchants, but require different mitigation tactics.

How does Shufti handle KYC and AML compliance for eCommerce?

Shufti performs real-time identity verification and sanctions screening to meet global KYC and AML mandates. It validates user data against watchlists, PEP databases, and document authenticity checks, ensuring full regulatory alignment.

Can Shufti verification solution be integrated with my eCommerce platform?

Yes. Shufti offers flexible APIs, SDKs, and no-code plugins that integrate seamlessly with popular eCommerce platforms. You can deploy verification workflows directly into your checkout, onboarding, or seller registration process.

Does Shufti support global eCommerce operations?

Absolutely. Shufti verifies users in 240+ countries and territories, supporting multilingual interfaces and local document types. It adapts to regional compliance standards, making global expansion secure and scalable.

What is the cost of implementing Shufti for my eCommerce store?

Pricing depends on transaction volume, verification type, and API usage. Shufti offers flexible, usage-based plans that scale with your business — ensuring enterprise-grade fraud protection without enterprise-level overhead.

How does Shufti improve the customer experience in eCommerce?

By replacing manual checks with instant AI-driven verification, Shufti reduces onboarding friction and approval delays. Customers experience smoother checkouts and faster approvals, while merchants gain verified trust with every transaction.