Episode 2
Customer Experience That Drives Results – with Stanton Brooks
EPISODE 2
Shufti Beyond Borders: Customer Experience That Drives Results – with Stanton Brooks
1 APR, 2025 • 34 MINUTES LISTEN
In this Beyond Borders podcast, we sat down with Stanton Brooks, Global Head of User Experience at CDK Global. Known for his thoughtful, data-driven leadership, Stanton discusses strategies for fostering internal alignment, the value of understanding customers' lived experiences, and adapting to rapid transformations in the automotive industry.
- How do leaders ensure cross-functional alignment enhances customer experience?
- Why is hands-on customer research crucial for impactful CX strategies?
- How can teams effectively communicate the value of their work through data
A key takeaway? Exceptional customer experience relies heavily on clear internal alignment, field-driven insights, and compelling, data-backed storytelling. Companies mastering these elements are best positioned to thrive amid industry shifts.
Stanton joins Shufti’s “Beyond Borders” podcast to share insights particularly on gaining senior leadership alignment to better grow smart CX programs.
About Stanton Brooks
Stanton Brooks is a global customer experience (CX) leader specializing in driving transformative CX strategies and developing UX organizations to achieve maturity. Known for his visionary approach to aligning customer-centric innovation with business growth, Stanton has led CX programs at Equifax, Mastercard, Monsanto, Magellan Health and now leads Global CX for CDK. He is based in St. Louis, Missouri, USA.
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