Social Network Identity Verification

0.78%

False acceptance rate

38%

Increase in conversion rate

47%

Percentage decrease in manual review

Top industry challenges of social media

Fake profiles, deepfakes, and bots have turned social media identity verification into a high-stakes guessing game. Platforms struggle to tell real users from impersonators while balancing privacy, speed, and user experience. The result? Rising fraud, eroding trust, and compliance headaches.

Fake Accounts & Bot increase

Meta reported removing 1.3 billion fake accounts in Q1 2023, showing how bots and fake profiles distort engagement and ad spend. Therefore, distinguishing real users from automated threats is a constant battle.

Regulatory & Trust Pressure

65% of users don’t trust information on social platforms pushing regulators to demand stronger identity checks and accountability for online activity. Therefore a truly glocal vendor is required for social verifications.

Verification of creator economy

The booming creator economy requires robust verification for monetizing users, advertisers, and brand pages to prevent fraud and scams. Additionally, youth apps and UGC platforms also face immense pressure to verify age correctly.

Your Complete, Risk-Based User Journey for social media platforms

With Shufti, build a verification ecosystem that protects all your users, from casual browsers to top creators, throughout their entire lifecycle on your platform.

Verified user onboarding according to platforms risk appetite

Platforms plagued with bots need stronger onboarding. Shufti ensures each user is real, unique, and accountable.

Real-time ID & biometric checks stop fake profiles. Shufti verifies more than 10,000+ documents.
Offers deepfake detection and 100+ facial vectors mapping during liveness checks to prevent bots or automated signups.

Scam & impersonation prevention so only ‘real’ users build community

Fraudsters thrive by impersonating real users. Shufti ties accounts to verified identities, reducing impersonation and scam attempts.

Matches ID with profile data to block duplicates. Also helps stop 56 types of fraud on social platforms.
Detects and flags suspicious login behavior so accounts are deterred at signup rather than later.

Regulatory compliance & transparency

Governments are tightening rules on anonymous online activity. Shufti helps platforms comply without creating friction for users.

KYC flows tailored for regional data protection laws so you can get the best ID match according to country.
AML & sanctions screening for influencer/advertiser accounts.

Safer ad ecosystem so you can monetize with safety

Fake advertisers exploit social platforms to push scams. Shufti verifies advertisers before campaigns go live, protecting both users and platform reputation.

Business & identity verification for ad buyers so your platform can grow seamlessly.
Prevents illicit ads linked to money laundering or fraud done by bad actors. And yes, there are many out there.

Frictionless experience for real users

Real users hate friction, fraudsters exploit it. Shufti balances verification with ease, keeping platforms safe without scaring users away.

Mobile-first flows with instant verification so signing up is as quick as getting a coffee order.
OCR auto-fills details for faster signups so users of all ages can log on seamlessly.

Unify real-user verification, youth protection, and abuse prevention without slowing growth.

Global Trust Platform

How It Works

Public user sign-up & profile creation

Creator monetization & advertiser onboarding (KYC/KYB)

Accessing age-gated content & features

Account recovery & impersonation reporting

Ongoing platform integrity & monitoring

Continuously detect and dismantle bot networks, identify changes in user risk, and proactively address platform manipulation. Move beyond reactive content moderation to proactively safeguard the health of your entire ecosystem.

Continuously analyze behavioral signals to identify bot-like accounts and coordinated networks spreading spam or misinformation with user risk assessment.
For celebrities or public figures, offer an escalation path to Video KYC Verification for the highest level of assurance during account recovery.

Encourages network growth with an extremely low-friction sign-up, while invisibly blocking bots and bad actors. This is your first line of defense to ensure new profiles are real and legitimate.

Block Bot Armies by invisibly screening IP, email, and device data at sign-up to proactively block botnet creation and mass spam accounts.
Capture the user's agreement to your Terms of Service and data policies with our consent verification.

Verify individuals and businesses who want to earn money, run ads, or get a "verified" badge, ensuring accountability and trust. Build a trustworthy creator economy by vetting those who monetize on your platform.

Confirm the identity of content creators and business owners using a government-issued ID with document verification.
Use Facial Verification to create a reusable FastID, preventing bad actors from creating multiple monetized accounts with stolen identities.

Protect minors from harmful content and ensure compliance with online safety regulations, while enabling adult-only features. Meet evolving online safety duties with a flexible approach to age assurance.

Confirm a user's age through light-touch facial analysis (Age Estimation) for general access, or step up to definitive ID checks (Age Verification) for sensitive features like DMs or mature content.
Manage parental consent where required, capture auditable parental consent using consent verification for minor accounts.

Securely restore access for locked-out users and provide a robust way to report and act on impersonation. Protect user integrity and brand reputation from account compromises and fake profiles.

Allow locked-out users to perform a quick, phish-resistant selfie check, matching their live face to their initial biometric data for secure account access with FastID.
For celebrities or public figures, offer an escalation path to Video KYC Verification for the highest level of assurance during account recovery.

Continuously analyze behavioral signals to identify bot-like accounts and coordinated networks spreading spam or misinformation with user risk assessment.
Continuously re-screen verified creators and advertisers against updated Sanctions and watchlists to catch changes in their risk status.

Completing the trust seal with Shufti

Bot & automation detection

Liveness detection and device fingerprinting stop automated signups at the door.

Verified badge issuance

Platforms can issue verification badges tied to Shufti IDV, increasing trust in user content.

Advertiser & influencer verification

Ensures ad spend comes from legitimate, verified sources, protecting both user trust and revenue streams.

Learn how we verify 10,000+ documents

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The 1% that matters in fraud prevention

Most vendors boast “99% fraud prevention”, but the real danger hides in the 1% they overlook. In this whitepaper, follow the story of Jack, a seasoned fraudster who thrives in those blind spots. Discover why it’s time for companies to move beyond surface-level checks and adopt solutions that truly understand the nuance in every case.

Download the whitepaper

Two Paths to Value: API & No-Code

Built for your entire team: API & no-code

For the builders

A Powerful, Flexible API: One REST API connects eIDV, AML, KYB, and biometrics so engineers can compose risk-based flows and integrate with your core wallet or banking platform.

For the strategists

The No-code Journey builder: Drag-and-drop policies by geography, product, and transaction type. Set step-up rules and evidence requirements without release cycles.

Explore Shufti’s Journey builder

Frequently Asked Questions

How do you prevent underage users from accessing our platform?

We use a tiered approach with age assurance. For general access, age estimation provides a privacy-first age range. For age-restricted content or features, we automatically step up to document verification with facial biometrics for definitive, auditable proof.

How do you stop bots and fake accounts without adding friction for real users?

We combine invisible user risk assessment with passive liveness detection during sign-up. This allows legitimate users to glide through, while facial Verification with 1:N duplicate-face search identifies and blocks sophisticated bot networks and repeat fraudsters.

Can we capture auditable parental consent for minor accounts?

Yes. Our consent verification tool can record a short video ceremony that binds a live face to a consent note. This creates a time-stamped, tamper-proof evidence trail for audits and disputes.

How accurate is your age estimation?

Our privacy-first age estimation typically provides a ±3-year precision window for quick eligibility checks. This is ideal for initial age gates where full ID verification isn't required by law, balancing accuracy with data minimization.

Do you help us verify brands, agencies, and monetizing creators?

Absolutely. Our KYB solution verifies the registration details and legitimacy of businesses. For individual creators, document verification and facial Verification ensure they are real people, which is crucial for building trust in the creator economy.

How do your policies adapt to different countries and features?

Our Journey Builder allows you to define granular, region-specific rules. You can set different age bands, step-up requirements, and data minimization settings by geography, product, or feature, all without writing code.