Identity verification services might have been the most innovative and effective way to cut down on online frauds and identity theft cases but this business practice had the potential of being redundant. Now the identity verification service providers are seeking to make KYC verifications airtight through features like Biometric identification and facial recognition.
What is biometric identification?
Biometric identification is a verification method in which unique biometric features of a person are used to validate their identity credentials. Earlier, only physical biometric authentication was possible with no chance for remote biometric verification. Users had to physically provide their biometric evidence as proof of their identity for example retinal scan and fingerprints. But now the mobile technology has reached such advanced levels that fingerprint scan and retinal scan features are available in even the mid-range smartphone available to the populace.
This has enabled companies, and more importantly identity verification services, to integrate biometric identification as the premier source of identity verification.
Why Biometric authentication?
In the past, verifying the identity of a potential user was considered easy with the help of an identity document. But more and more cases were coming forward where users with fake credentials and even forged documents were able to register for a service. This created a barrage of cashback requests and identity theft claims for businesses and regulators, alike. User authentication was given a shot in the arm with the help of biometric authentications that can use distinctive biometric features of a person to verify their identity.
Although, major corporations and businesses are still in favor of a detailed KYC verification at the time of customer registration but biometric identification is being projected as an easier version of performing identity verification. For example, a bank can require a potential user to undergo a thorough examination of their identity using document verification, address verification, and phone number verification. But once banks have brought onboard a customer, they can use biometric verifications to authenticate large transactions, change of pin code or other vital banking actions.
Facial Verification – The Most Secure Verification?
People consider that fingerprint scans and retinal scans are the only viable options for biometric identification. But actually, facial verification is also an effective way to use biometric features of a person to ascertain their identity. Additionally, they are much more secure and don’t require any special equipment. All you need is an HD camera to take a shot of a person or to record a video stream of a few seconds of that person. Rest of the verification can be performed remotely or on the spot to ensure that a real person with a valid identity wants to use a particular service.
How does Facial Verification Works?
Facial Verification tracks distinctive facial markers of a person and checks them for authenticity. Features like liveness detection and facial recognition are typically used by a KYC provider like Shufti Pro offering Facial verification to its customers. The Facial verification process is the main aspect of Shufti Pro’s biometric authentication service and it is entirely handled by Artificial Intelligence, eliminating any chance of Human tampering. Liveness detection ensures that the person performing the verification is not using an image of a different person to validate their identity. Microexpressions are traced and verified by Shufti Pro to provide results that are highly credible. Any attempt to fake a facial feature or use some other tech to deceive the KYC system of Shufti Pro is instantly reported and the verification status is declared simply, “Not Verified”
The beauty of this entire facial verification service from Shufti Pro is the Proof of verification. It is a special feature from Shufti Pro that allows its customers to check why verification requests were rejected or, for that matter, why they were verified. Customers will be able to view for themselves the facial spoof attacks that were effortlessly identified and rejected by Shufti Pro’s superior Artificial Intelligence technology.
Real-Time User Authentication
Many businesses require instant user authentication for quicky service delivery to their customers. This a classical conundrum between speed and efficiency of a typical identity verification process. But Shufti Pro has solved it through its machine learning algorithms. Facial verification and all other KYC verifications offered by Shufti Pro are built upon this technology that becomes smarter with every verification. Each facial spoof attacks makes it easier to identify next time the similar trick is used for facial verification. Similarly, every authentication of valid facial identity also enables to process every next valid verification request much more easily and quickly.
Biometric identification service is coupled with Handwritten note verification service of Shufti Pro to provide Biometric consent verification as well. There are hundreds of use cases for this services, with few of those mentioned below
- Businesses can ask their users to show their face along with a handwritten note showing time and date at which they are applying for a service.
- Banks can direct customers to write down the amount they want to send to another account and show it to their webcam/phone cam along with their face to authenticate that transaction.
So, Shufti Pro has developed a biometric identification that is easy to work with and secure as Fort Knox. Integration of Shufti Pro’s facial verification and various other services is entirely hassle-free and will require no downtime what so ever because of it RestFul API.
Feel free to contact our sales team for more information on facial verification or for details regarding any of our other identity verification service.
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