Why Digital Identity Verification is Booming – A Detailed Insight

Why Digital Identity Verification is Booming – A Detailed Insight

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According to the report “Digital Identity & Document Verification Market & Technology Analysis & Forecasts 2019-2024”, services of digital identity and document verification are estimated to be a market of $15 billion by 2024. Goode intelligence says that the estimation is a 20% increase in the global market as compared to 2019. There are several perspectives that are fueling this growth. Among these, one is the increasing digital frauds due to which businesses face several issues. The second being identity verification a requirement by local and global regulatory authorities.

Identity verification is performed to verify each identity that is becoming part of your system. It is important to deter the risks of digital fraud by capturing, verifying and recording user identities. Lack of digital identity verification practices result in heavy monetary loss and are vulnerable to business reputation. 

From Manual to Digital Identification

Previously banks and other financial institutions used to verify onboarding identities manually by verifying them against documents and biometrics. Traditional verification practices are time-consuming and require additional human power. On the other hand, it is hefty for customers to wait in queues for hours. But, it is not less than a challenge to ensure business security from bad actors in digital platforms. Either it is a bank or any online business, its digital problems need digital solutions that are now available in the form of digital identity verification. 

With the advent of digitization, there is a need to take advantage of AI and ML technologies and its algorithms to automate the verification process. The integration of technology-based API with online systems ensures identity verification of each onboarding identity in real-time. Just to make sure that no unauthorized or suspicious identity becomes part of the legitimate system, identity verification is performed at the time of account registration and sign-in. 

Factors Fueling Growth of Identity Verification Market

Small and Medium Size Enterprises are experiencing high risks frauds in the form of cyberattacks. These businesses either limit the scope of business services but need to cater to a large population. A bad actor can ruin the seamless business processing with its malevolent activities. Large enterprises hold a higher identity verification market share. However, SMEs lack digital solution integration for fraud prevention due to financial constraints. Although being KYC and AML practices, a regulatory requirement, small businesses are moving towards integration of identity verification services into their system that automatically verifies each onboarding identity without compromising user experience.

Identity Theft

In 2018, a report by the Federal Trade Commission presented 1.4 million fraud reports. The loss due to these fraud totals to be $1.48 billion. Most common frauds, according to FTC’s, Consumer Sentinel Network Data Book, are debt collection, imposter scams and identity theft. High-risk customers target online platforms and find out loopholes that can help them commit these frauds. 

Who is at risk of Identity theft fraud?

Most of the online users who neither take security alerts seriously nor report irregular online activities/warning signs regularly are prone to the incidences of identity theft. Children and old people are most likely to be attacked by identity theft. Their identities are helpful for criminals as they have not previously been used in any criminal record and a clean state for fraudulent activities can be gained. Similarly, old people’s identities are targeted through the internet or email phishing scams. Their identities are considered trusted because of their age and help fraudsters easily commit. 

Who is at risk of Identity theft fraud?

Credit Card Frauds

Credit card frauds are prevailing in the category of identity theft frauds. 167,000+ online users reported credit card accounts that are opened with their personal information. Cybercriminals earn millions every month by hijacking financial information of customers in the form of the credit card information. In 2018, more than 57,600 websites lost their confidential data from payment forms. New accounts are exposed to credit card frauds more. 

Account Takeover Frauds

Account takeover frauds rose up to 79% in 2018 as compared to the previous year, 2017. Fraudsters use innovative technologies to hijack the accounts of online users. Using malicious scripts they use credentials stuffing techniques in which an automated script uses combinations of usernames and passwords to take out the right credentials user has saved an account with. The account takeover fraud is followed by many other frauds, for instance, stolen identity information is used in various fraudulent activities among which money laundering and terrorist financing are highlighted. 

How Automated Digital Identity Verification Helps?

Unauthorized access, root to various online frauds. Identity verification solution helps cut these roots by identifying each identity access to your business platform. It seems a long process of verifying identity, but if it takes just 30 seconds then?

A digital identity verification solution is robust that identifies the individuals in real-time without compromising user experience. It helps authenticate. Using document verification, identity is verified by capturing the details from documents using OCR technology. Similarly, biometric authentication is done that verifies identity in seconds using facial recognition technology. Small as well as large businesses are integrating these technologies to make their platforms secure from any fraudulent access. 

Due Diligence Compliance

Identity verification is more than an approach to avoid online fraud, it is a regulatory requirement in several countries to ensure customer’s data protection and privacy. GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) are regulations for customer data privacy to prevent it from getting into bad hands. Moreover, the growth of the digital identity verification market is driven by Know Your Customer (KYC) Anti-money Laundering (AML) and Customer Due diligence (CDD) requirements.  

Digital identity and document verification consist of these four steps:

  1. Asking the user, “are you a real person?”
  2. Verifying authenticity of documents
  3. To ensure that you can continue business with the individual
  4. Enhanced due diligence to verify customer background

Among these, in the last step, identity is screened against global watchlists and PEPs records to make sure that your onboarding customers are not part of any criminal activity.  Customer screening helps mitigate the risk of onboarding an entity that could be high-risk for the business. 

Equifax Survey shows Britain Prefers Biometric Verification

Equifax Survey shows Britain Prefers Biometric Verification

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Credit reporting agency, Equifax, reports that Brits are much more open to adopting biometric authentication and identification. According to the research, more Brits are using technology and are happy with further increases in usage. Using biometric authentication to unlock your smartphones is one of the most used applications of the technology, but what about age verification in the pub? 

The company surveyed 2000 people. According to the survey, 71% of the participants are content with finger-print or facial recognition to completely replace the old-school PIN and passwords for accessing smartphones. Another 64% would welcome the same technologies to replace passwords for laptops. 60% of the respondents are okay with biometric authentication for age verification while the use of biometrics for voting ballots was backed by 58%. The people surveyed were more careful when it came to the usage of biometrics to unlock their front door (41%), start their car (45%), or withdraw cash (46%). 

Keith McGill – Head of ID & Fraud at Equifax said: 

“As the rise in financial fraud continues, particularly when it comes to identity theft, it’s essential we develop and embrace new and innovative means to protect consumers.”

One of the challenges of widespread usage of biometric authentication will be around privacy and data protection concerns. This being said, it is still imperative to embrace and enhance biometrics and relevant technologies to mitigate frauds and scams.