Facial

Facial Recognition Technology Pioneered at Olympic and Paralympic Games Tokyo 2020

Facial recognition has grown by leaps and bounds with the arrival of the sophisticated pattern-matching abilities of modern artificial intelligence technology called neural networks. On one hand, leading cities like  Massachusetts, and San Francisco, California are to bar police from using pervasive computer surveillance technology, on the other hand facial recognition technology is going to used for Tokyo Olympics 2020. It is the first time the Olympics is using facial recognition technology.  It won’t be a wholesale replacement for the old ways: Accredited personnel at the Olympics will still have to wear traditional ID lanyards, Intel and NEC said. But the facial recognition system will be required: if someone loses their lanyard or tries to get access with one that’s stolen, the facial recognition system will block them.

Who is going to provide the system?

NEC Corporation, a Tokyo 2020 Gold Partner, will be providing the face recognition system at olympics. The facial images of every accredited person will be collected beforehand and stored in a database; these will be used to verify identities at accreditation checkpoints. Facial recognition system from Japanese electronics giant NEC and chipmaker Intel will be used to get where athletes, sponsors, journalists or volunteers at the 2020 Olympics in Tokyo need to be.

“Facial recognition improves security and efficiency by being able to confirm a picture ID against the face of the person seeking to enter a facility with greater speed and accuracy than human staff,” NEC said.

Intel with core i5 processor and the company has announced to provide a range of technologies as an official partner of the global event. NeoFace will be deployed for physical access control at venues event staff, athletes, media and volunteers. 

The Tokyo Organizing Committee of the Olympic Games (Tokyo 2020) has partnered with International Olympic Committee and other partners, Intel will also provide a computer vision solution for 3D Athlete Tracking, VR training for venue managers, and processing for the Cisco-powered digital networks.

Intel provides a VR experience and hosts an esports tournament prior to the Olympic Games. It also provides a call and response beat for the audience to clap and respond beat for the audience to clap along using their artificial intelligence capabilities. 

Intel & Olympic Related Events

Intel will be involved in other Olympic-related moves, too:

3D Athlete Tracking (3DAT)

Intel develops a technology called 3DAT (3D Athlete Tracking) that uses data about player movements broadcasters can use to boost instant-replay videos. An AI system processes video data to generate the overlay graphics.  

Global Esports Gaming Competition

In parallel with the Olympics in Tokyo Intel also is helping to run a global esports gaming competition. It also includes participation from gaming companies Capcom and Epic Games where Players from an initial group of 20 countries will compete in the videogame event. 

Virtual Reality Training

Athletes and organizers can use to visualize arenas and other facilities by virtual reality training realms built by Intel.

Purpose of Facial Recognition Technology in Tokyo Olympics

Following are the reasons how facial recognition technology will be enhancing the security of the Tokyo Olympics:

Physical Access Control

Physical access control is the process to control who, where, and when to provide access. It determines who is allowed to enter or exit the system, where a certain person is allowed to enter or exit, and when they are allowed to enter exit or enter. With FRT these only recognized persons are given access. The system will match the faces in the database and provide access when a face verified by the system. 

Monitor Audience

This technology will be used to monitor audience activity throughout the matches to analyze if any abnormal activity is going on. This technology will help to provide assistance to anyone in the audience who will be seeking it. It will be a quick analysis of millions of spectators for many reasons. It can be used to count the number of advance present and regular fans can be monitored as well. This technology has previously been used in Taylor Swift’s concert to highlight her fans. 

Look out for Suspicious Entities

During audience analysis, suspicious individuals can be caught on camera. If anyone seems involved in any kind of suspicious activity he can be continuously monitored through cameras. This enhances the security system and provides speedy solutions. NEC will use hundreds of facial recognition systems around the Olympics facilities to speed up ID checks for accredited people.

Improve Comfort & Convenience

The 2020 Olympics organizers say the facial recognition is twice as fast as regular ID checks, meaning shorter waits in line, and that it’ll improve security and that too by preventing spoofing and unauthorized access into important areas in the venue. 

By using facial recognition technology security system becomes seamless and wok flow is smooth. It is just the face that is to be shown to get access to the ground. People will not have to wait in long ques to get access granted. This will improve the efficiency of the security system and provide convenience to the people. 

Facial Recognition Technology and Personal Data Concerns

The personal information storage of individuals will comply with the Personal  Information Protection Law and it cannot be said how long will the data be kept in the system. All personal data is managed appropriately during the games and will be securely deleted afterward that too under strict conditions. The photos of each accredited person are collected with their consent at the time of issuing the accreditation card somewhat similar to the accreditation process in the past games. 

Facial recognition technology will not be a replacement for old methods but will be used along with them. The accredited persons will have to wear the traditional ID cards. But FRT will be required to in case someone loses their card or tries to get access with a stolen ID card as FRT will block them.

“Facial recognition improves security and efficiency by being able to confirm a picture ID against the face of the person seeking to enter a facility with greater speed and accuracy than human staff,” NEC said.

So data stored will only be used for the purpose of security and will be discarded right after the event is over.

Facing the Future: FRT for FIFA World Cup 2022

According to the company CEO  of NtechLab, Alexander Minin, the company is in negotiation with FIFA and Qatar to supply its facial recognition technology for a pilot project at the upcoming World Cup of soccer. The company is also one of several reported to be in ongoing negotiations to broadly deploy facial recognition at large Russian airports.

The applications of facial recognition technology are growing great in number. We can not stop this tide but we can manage it by giving the related data in the right hands. This technology can provide enhanced security at the Olympic games with convenience and ease. The system has operated with a false rejection rate of under 2 percent providing more accuracy.

How to Protect Yourself From Cyber Crime in the Holiday Season?

How to Protect Yourself From Cyber Crime in the Holiday Season?

Most people around the world do the majority of their shopping during the holiday season. According to a survey by a TransUnion 2019 Holiday Retail Fraud, about 75% of Americans plan to do at least half of their holiday shopping online this year. 

Although online Christmas shopping enables you to skip humongous crowds at the mall, it does pose some cybersecurity threats. Holidays are a bonanza for cybercriminals and since people are buying a lot of things in a limited time, they don’t stop to check the authenticity of websites. This presents a wide array of opportunities for crooks. 

The surge in cybercrimes affects both shoppers and retailers. For shoppers, their shopping activities to fulfill their holiday shopping checklist turns into a financial nightmare by becoming a victim of cybercrime. Similarly, for retailers, an opportunity to boost sales turns into security chaos that damages the reputation and trust between them and their customers. This is why it becomes imperative to take precautionary measures to protect yourself from the ever-increasing cybercrimes.

Precautionary Measures Against Cybercrime

According to Trustwave’s 2019 Global Security Report, cybercrime is getting more sophisticated. This is why it’s getting harder to discover whether you have been the victim of malware or malicious software. Let’s go through some of the measures you can take to protect yourself from cybercrimes during the holiday season: 

Don’t Click Links in Emails

Emails are the most common methods for gaining access to people’s personal information or identity. This is done through phishing emails, which are essentially ways to trick people into giving their information. A phishing email contains false links asking for you to put your info but they are made to look official and people fall for them. 

Cybercriminals easily disguise themselves as trustworthy sources. It’s remarkably easy for cybercriminals to send you an email from Macy’s, for example, with promotional Christmas deals for you. This results in unwanted downloads or requests for personal information by hackers. 

This is why it is imperative to take notice of a few things before clicking on a link. When doing so, hover the cursor over the link or button. This will show you the website’s address where that link leads to. If the link doesn’t look trustworthy, you should not click it. In order to figure out if the link is credible or not, look for the following anomalies: 

  • Secure e-commerce websites start with ‘https’ not just ‘http’ 
  • If you have to track a package by any couriers, you should visit the site directly and not click the link in the email. 
  • Ensure that the spellings of a website address are correct, as this is a common tactic by fraudsters to trick people. 

Avoid Public Wi-Fi Spots

Although rogue public Wi-Fi spots are tempting to use, they bring a lot of associated risks with them. Fraudsters set up shop at public Wi-Fi locations, which tempt people to connect their devices. This puts people at risk because it is impossible to know if the device has been compromised by spyware or malware. Additionally, it’s easier to intercept data including credit card numbers and passwords on a public network. Before connecting to any public device, make sure that the connection is password protected. You shouldn’t enter any personal or credit card information as well.

Attachments From Retailers

Just like avoiding clicking on email links, you shouldn’t open up any attachments from retailers. Retailers don’t hide deals and promotions in attachments as this is where the attackers hide malware. And these kinds of fake emails aren’t only about retailers and promotions; you could get a fake email that seems to be from a major shipping company like UPS, DHL, FedEx, etc. You have to remember that you can’t track orders that you haven’t requested. 

Avoid Ads and Pop-ups

It’s not just emails that contain malware and viruses. Hackers have become remarkably smart and leave viruses in places, which people tend to click on, especially the ads and pop-ups. By making attractive pops and ads containing lucrative promotions, cybercriminals make sure that people click on these pop-ups. According to a survey, 84% of online shoppers will do their shopping on smartphones to research products and look for coupons. 

This kind of practice is considered as malicious advertising or malvertising. These pop-ups and ads send you to sites that ask for your information and in some cases, infect your devices with harmful adware, spyware, and ransomware. One thing you should remember is that if the promotional deal is legit, it will definitely be on the company’s website. 

e-Skimming

Card skimming has been happening for several years now. This kind of scam normally happens at gas stations or ATMs by installing a device that gathers credit card numbers and information when a user swipes their card. But this practice isn’t confined to ATMs anymore. Cybercriminals install malicious code on a retailer’s website which enables them to gather credit card data when a user checks out. To avoid being a victim of e-Skimming, make sure you pay using a third party such as PayPal, Venmo or Amazon. This assures that the retailers never actually have your credit card information.  

Don’t Fall for Free Offers

During the holiday shopping, there is an explosion of gift card scams and survey. This kind of scam is based around asking people to take surveys in exchange for payments or gift cards. But what actually happens is that when a user clicks through, they are directed to websites that ask for credit card information, Amazon account credentials, etc so they can pay you. When a user types in their information on this site, they are directly giving their information to the attacker. 43% of online shoppers, according to a survey, had their identities stolen during the holiday shopping online. 

Cyber Attacks are More Frequent During the Holiday Season: CISA

Cyber Attacks are More Frequent During the Holiday Season: CISA

The holiday season is always accompanied by deals, discounts, special offers and countless shopping. This presents an opportunity to the hackers, scammers and fraudsters for malicious scamming and hacking. This year, there was a 19.7% increase in spending on Cyber Monday to $9.4 billion, according to Adobe Analytics

As the number of spending increases, an increased number of phishing scams present a huge vulnerability to identity theft, false purchasing and misplaced donations. This is why warnings have been given by the Cybersecurity and Infrastructure Security Agency (CISA), a division of Homeland Security. 

CISA warns the public of potential holiday scams and cyber campaigns, especially when it comes to browsing or shopping online. According to the update, the holidays frequently see an increase in cybercrime and scams. CSA recommends starting with these three simple steps to keep yourself safe: 

  • Check your devices – Before starting the hunt for the best deal, make sure your devices are up-to-date and your accounts have strong passwords. Once you’ve purchased an internet-connected device or toy, change the default password and check the devices’ privacy and security settings to make sure you’re not sharing more information than you want.

  • Shop through trusted retailers – Before making a purchase and providing any personal or financial information, make sure you’re using a reputable, established vendor.

  • Using safe methods for purchases – If you can, use a credit card as opposed to a debit card as credit cards often have better fraud protection.

The agency plans to share additional resources and safety information over the course of the next month in order to keep consumers safe during the holiday season. According to CISA director, Christopher Krebs, 

“The good news is you don’t need to be a cybersecurity pro to defend yourself.  It’s often the simple things that make a big difference in protecting yourself and your family from cyber threats and scams.”

For more information about shopping online safely this holiday season, visit www.CISA.gov/shop-safely.   

 

 

Comparitech Report Ranks Biometric Data Use: China Tops the List

Comparitech Report Ranks Biometric Data Use: China Tops the List

Comparitech, a pro-consumer technology website, conducted a study including 50 countries and their use of biometric data. The study ranks China at the top for its extensive and invasive use of biometric data. 

Malaysia and Pakistan came in second and third while the countries rated best at protecting the biometric data were Ireland and Portugal. The biometric data includes fingerprint scans, facial recognition, iris recognition, palm prints, DNA and other methods of identification or access control. 

The Comparitech report, released last week, revolved around the collection, use, and storage of biometric data. The study used a 25-point system to calculate its predominance of biometric usage in areas such as passports, banks, voting systems, identity cards, etc. The study also analyzed whether there were laws in place to protect biometric data of the citizens. 

The Comparitech report, released last week, revolved around the collection, use, and storage of biometric data.

(Source: Comparitech)

According to the method of the study, the higher the score, of a country the more comprehensive and invasive a country’s use of biometric data is. China came at the top with 24 points, losing just one point for its absence of a biometric voting system.

Malaysia and Pakistan each scored 21, while the United States came in at 20 points. Contrary to this, Ireland and Portugal had the lowest scores of 11 points which were followed by Britain, Romania, and Cyprus which all scored 12 points each. 

China had maximum points across the categories except for the voting systems mainly because the voting system of China is already heavily controlled. The report focused on China’s extensive nationwide biometric database, which according to Comparitech was being extended to include DNA.

According to the study, there is a lack of a specific law in China to protect citizen’s biometric data. Biometric usage has expanded exponentially in China which is affecting people’s daily lives. Fingerprint scans or facial recognition are employed to pay bills, apply for social security and even for loans. There is also limited protection against abusive use of data or privacy leaks.

Facial Recognition to Reshape the Retail Industry in 2020

Facial Recognition to Reshape the Retail Industry in 2020

The explosion of facial recognition technology in our smartphones – for instance in iPhone X – is gradually accelerating the adoption of this biometric technology. The technology is not only going to reshape the business operations but will change the way we live and shop. Counterpoint Research predicts that more than 1 billion smartphones will be incorporating facial recognition technology. It means 64% of smartphones in 2020 will have this technology as compared to 5% in 2017.

Developments in Facial Recognition Technology

Facial recognition technology has been around for some years now. However, the advancements in artificial intelligence and machine learning algorithms have introduced new revolutions in this technology. Recent developments in technology are not limited to unlocking your phone – though people are loving the idea of password-less authentication. 

With exceptional speed and ease, this face-driven technology is enhancing the security making access to public places more convenient and personalized. Moreover, through facial recognition, the unique biometric token (face ID) empowers frictionless and personalized user experience – whether it’s an airport, hotel or a shopping mall. These evident user benefits are making this technology more acceptable in society. 

Lifting Public Security Through Technology

Security has always been a major concern for businesses – online and physical both. In brick-and-mortar retailing stores whenever people gather, there is always a security threat triggering security concerns not only in our minds but also for owners as well. The major challenge that businesses face is to balance security and customer experience. To achieve both at the same time, retailers need an efficient solution.

Surveillance cameras with integrated facial recognition technology are the best solution to address security concerns in public shops. The retailers can ensure that only authorized entities can have access to their services and facilities. Moreover, the presence of any suspicious or threatening person can be reported immediately – taking immediate action.

Moreover, the inclusion of facial recognition technology in consumers’ product is encouraging more people to accept this technology for surveillance. 

Prevent Theft and Eliminate Chargebacks

Theft seems like a retailer problem but it flows down to customers as well. The loss of theft is often passed down to customers in the form of higher prices because of a shortage of certain products. Seeing such trends and outcomes of the theft, retailers are using the facial recognition technology to guard themselves and customers against shoplifting crimes.  

Shoplifting and theft aren’t limited to physical retailing stores. With the explosion of e-commerce platforms, the fraudsters have found another opportunity to exploit the user accounts and make fraudulent purchases. These frauds result in chargebacks for retailers. To combat fraudulent chargebacks, online face verification is a proactive solution to authenticate authorized customers at the time of login and checkout as well.

Personalizing the Customer Experience

Face biometrics are the unique keys unlocking the contactless personalized customer experience in the retailing industry and will continue to open more doors in the near future. According to Markets and Markets Research, the facial recognition market is expected to grow $6.84 billion by 2021 as compared to $3.35 billion in 2016. 

From the retailers’ point of view, the real-time facial recognition solutions not only enhance the customer experience but also positively impact the bottom line. For example

  • Alerting the staff when some VIP customer enters the store
  • Enabling staff to offer personalized sales and services to their customers.
  • Enhancing customer service protocols, etc.

A single Face ID can take the customer experience to the next level. Whenever a customer enters the shop, the camera can scan a person’s face and alert the staff. It allows them to greet the customers by name personalizing their check-in experience. The best part about this technology is that it can be integrated with the existing systems, making it an easier and cost-effective solution.

Bringing online and offline experiences face to face

The eruption of online shopping and e-stores are enabling retailers to offer their customers real-time recommendations and suggestions. It is done automatically by the systems to gather the customer activities data of various online suggestions and predict customer behavior.

For instance, by gathering the customer’s geolocation, gender, age group, search history, and shopped products, the system can analyze the pattern and come up with the products that may be of user interest. Through the facial recognition system, the merchants can easily map their customers’ online and offline behavior. It allows them to provides customers with boundary-free shopping navigation.

For example, the retailers are coming up with an innovative shopping process that allows customers to order products – like groceries – online instead of doing it physically and collect it from the shop. The in-store facial recognition and verification cameras can alert the staff to compile the order as soon as the customer arrives. This saves shopper’s time and effort hence, enhancing the customer experience.

Express better understanding

The facial recognition software is advancing every day. Now it not only collects the person’s data – like name, demographic, age, gender, etc. – but also the facial expressions and how long a shopper takes to buy a particular product. Artificial intelligence and machine learning algorithms are making this technology smarter than ever that it can read expressions and know what shopper’s expression conveys. 

One of the retail giants, Wallmart, has already introduced the facial recognition tech that can capture the customer’s expressions standing in the checkout line to analyze the satisfaction or dissatisfaction level. Moreover, these findings and collected data enables the retailers to refine the in-store displays and real-time promotions that could attract customers.

Try Before You Buy

In brick-to-mortar stores, customers do have the opportunity of trying the products, e.g. clothes. But what about e-stores? To address this limitation businesses are actively using Facial recognition technology along with augmented and virtual reality to introduced exceptional virtual experience for their customers. Examples of such businesses include Amazon and Sephora.

Sephora Virtual Artist 

Sephora, one of the largest beauty retailers is quite famous for its immense customer experience. Stepping into the technological world, Sephora is also making active use of facial recognition technology and boosting its sales. Through augmented reality and real-time face verification, it is improving the customer shopping experience.

Sephora’s AR solution, also known as Sephora Virtual Artist, empowers customers to try makeup products virtually in real-time. Just by showing the face to camera, the customers can get the best 3D live experience. This technology is taking the shopping experience to a whole new level, eventually resulting in better sales.

Amazon’s Virtual Changing Room

Amazon, one of the renowned retailing giant has faced an increased clothing return rate because of online shopping. The reason was the customers weren’t satisfied with the color and style of the product. Taking into account this increasing trend, Amazon is looking out for new ways to provide its online customers with a “try-before-you-buy” experience.

With its virtual changing room app, Amazon is setting new shopping standards for customers. The facial recognition technology scans the customer’s face and body and by obtaining the user’s interest, choice and preferences, the app presents real-time recommendations and suggestions. Through the app, the customer can also virtually try the clothes and see how the dress will look like. 

It not only enhances customer experience but also leads to more precise, accurate and smarter purchase decisions.

The Way Forward

To sum up, facial recognition technology is playing an essential role in the retailing industry to enhance the customer shopping experience. As per Market Research Report, the global facial recognition market is expected to reach $8.93 billion by 2022, growing at a CGPR of 19.68%. This research gives us the insight that this technology is going to shape the retail industry beyond our imaginations.

Facial Recognition Burgeoning Threat to Privacy

Facial Recognition: Burgeoning Threat to Privacy

The expanding use of facial recognition technology for ID verification, user authentication, and accessibility is finally coming under fire from privacy evangelists worldwide. Proponents of digital privacy are talking about user consent, data context, transparency in data collection, data security, and lastly accountability. Adherence to strict principles of privacy, as well as free speech, entails proper regulation aimed at controlled use of facial technology. 

Facial scanning systems are used for a variety of purposes: facial detection, facial characterization, and facial recognition. As a major pillar of digital identity verification, facial authentication serves as a means of confirming an individual’s identity, and stores critical user data in the process. The technology is keeping the trade-up by allowing users broader use of digital platforms and enhanced knowledge of data collection.

The Digital ID Market: A Snapshot

Digital identity verification is changing the way companies are working. In Europe alone, the expected growth of the identity verification market is found to be 13.3% from 2018 to 2027. By then, the market will have grown to US$4.4 billion. By the year 2030, the McKinsey Global Institute puts value addition by digital identification at 3 to 13 percent of GDP for countries implementing it.

 

The Digital ID Market: A Snapshot

 

At the same time, cybersecurity threats are also on the rise, indicating a glaring need for enhanced security solutions for enterprises. According to Juniper, cybercrimes have cost $2 trillion in losses in 2019 alone. By 2021, Forbes predicts this amount will triple as more and more people find ways to mask identities and engage in illicit activities online. 

As a direct consequence of this, the cybersecurity market is also expected to grow to a humongous $300 billion industry, as apprehended in a press release by Global Market Insights. 

As technological advancement fast-tracks, this figure will probably grow in proportion to the growing threats to cyberspace, both for individuals and enterprises. 

Facial Recognition Data Risks

 

Formidable forces tug at the digital user from both ends of the digital spectrum. Biometric data, while allowing consumers to avail a wide range of digital services without much friction, also continue to pose serious risks that they may or may not be aware of. 

Facial recognition data, if misused, can lead to the risks that consumers are generally unaware of, for instance,

  1. Facial spoofs
  2. Diminished freedom of speech 
  3. Misidentification 
  4. Illegal profiling

Much has been said about the use of facial recognition technology in surveillance by law enforcement agencies. At airports, public events and even schools, facial profiling has led to serious invasion of privacy that is increasingly gaining public traction. While most users are happy to use services like face tagging and fingerprint scanning on their smartphones, privacy activists are springing into action with rising knowledge and reporting of data breaches.

Let’s dig deeper into one of the most potent cybersecurity threats linked to facial recognition technology: Deepfake. 

How Deepfakes Impact Cybersecurity

 

In the world of digital security, deepfakes are posing a brand new threat to industries at large. To date, there are 14,678 deepfake videos on the internet. As barriers to the use of AI are lowered, adversaries share the same access to advanced technological capabilities as regulators. High rates of phishing attacks are targeting financial institutions, service providers and digital businesses alike. Representation of enterprises is at risk as deepfakes are fully capable of altering videos and audio without being detected. 

This has profound security implications for identity verification processes based on biometrics, which will find it harder to identify the true presence of a customer. 

With the pervasive use of evolving technology, cybercriminals will find it easier to access sophisticated tools and nearly anyone can create deepfakes of people and brands. This involves higher rates of identity threats, cyber frauds and running smear campaigns against public personalities and reputable brands. 

For facial identification software, this means fake positives created by deepfake technology can assist cyber criminals in impersonating virtually anyone on the database. Cybersecurity experts are rushing to integrate better technological solutions such as audio and video detection, in order to mitigate the impact of deepfake crimes. More subtle features of a person’s face will be recorded in order to detect impersonators. 

However, it is impossible to turn a blind eye to the raging speed at which the use of generative adversarial networks is making deepfakes harder to detect. According to experts, the underlying AI technology that supports the proliferation of such impersonation crimes is what will fuel more cyber attacks. 

Blockchain technology might also help in authenticating videos. Again, the success of this solution also depends on validating the source of the material, without which any individual or enterprise is at high risk of being maligned. 

Implications Across Users

 

Gartner warns enterprises about the use of biometric approaches to identity verification, as spoof attacks continue to riddle the digital security landscape. While popular celebrities can be exploited by incorrectly using their facial identity in pictures and videos, large corporations are also at high risk of being targeted.

Sensational announcements about the company or industry trends can lead to stock scares and other financial repercussions. Fake news and misinformation have the potential to cause meltdowns in political landscapes. Additionally, doctored videos on social media can cause an uproar among certain demographics, leading to social unrest. 

Identity Verification Technology – A win-win approach

 

With more and more companies using digital onboarding solutions, the threat of deepfakes is real and must be effectively countered. Companies are no longer looking only for identity solutions that make the best use of customer biometrics. Instead, they now have an increasing interest in how the stored information is safeguarded against burgeoning cyber threats. 

The first step in resolving digital impersonation crimes is to be fully aware of the possibilities as such. Enterprises and professionals need to be apprised of the rising misuse of digital verification software, and the likelihood of personal data being compromised. 

Face swapping technologies must now be matched with face detection software that helps identity fake videos and content that misleads. In addition, digital security solutions must be ramped up, especially those involving the use of sensitive client data. 

Biometric authentication and liveness detection solutions

 

Liveness detection, as an added feature of facial recognition, provides an efficient solution to deepfakes as fraudulent attempts at using past photos/videos to bypassing biometric identification increase. The same technology behind deepfakes can also be employed to counter frauds and spoof attacks, to ensure that personal data is not compromised for cybercrime. 

Differentiating between spoofs and real users became easier as additional layers of security are added to the verification process. Users are required to appear in front of a camera and capture a selfie or a live video. 

Shufti Pro performs biometric analysis to validate true customer presence, with markers that check for eyes, hair, age, and color texture differences. Coupled with microexpressions analysis, 3D depth perception and human face attributes analysis, this ID verification process ensures maximum protection against digital impersonators. 

More on Liveness Detection as an AntiSpoof measure here