Facial recognition technology grooving into cruise ships for ID verification

  • Richard Marley
  • January 31, 2020
  • 5 minutes read
  • 4340

No more boarding frustration, no more standing in the queues for hours…

The travel industry is revamping the ways of customer boarding by streamlining the user experience at airports and now at cruise terminals. The overhead of time-consuming duties, holding travel documents along and their verification at each terminal used to thwart the travel experience of customers. To counter such issues, the overriding goal is to eliminate friction from the overall passenger experience.

For this, the travel industry considered the issues among which the most correspond to boarding time at airports that take hours and ultimately affect the tourist experience. To pander to such boarding issues, the travel industry is handshaking with technology experts to streamline their boarding operations. For this, the federal government is consulted to allow innovative solutions to deploy them at airports and cruise terminals.

Airports across the world have already installed AI technology-based systems which are now expanded to the cruise ships. A survey shows that facial recognition technology will be used in the top 20 airports of the U.S. for 100% international passengers in which American citizens are also included.

To streamline the passenger boarding experience, facial recognition systems are used for customer identification. Based on AI algorithms and techniques, facial recognition helps authenticate passengers.  

Travel Services that can be Streamlined with Online ID verification

Cruise ship travel identity verification solutions based on technologies help the industry rationalize the methods of identity verification at the time of passenger boarding. The following are some other use-cases in which technology enables the industry to smoothen the operation and authorizing users hence, ensuring both security and customer experience simultaneously. 

Travel Booking

For online booking at the cruise ship and other travel mediums, effortless checkout can be ensured by integrating the system with robust identity verification services. Registration can be done at the time of account creation where facial recognition technology helps streamline the customer experience.

Online Hotel Check-in

Using online credit card services and ID scanning facilities, manual identity verification can be eliminated and hotel bookings can be done with minimal effort.

Cruise Terminal Check-in

Security checkpoints at cruise terminals can be secured by providing passengers a facility of proving their identity quickly through a facial recognition system. Hence international travel can be made frictionless for customers and security can be ensured efficiently.

Credit Card Verification

The travel industry now does not need to suffer credit card fraud, chargebacks, and online payment scams. By deploying an AI-based facial recognition system, cruise ships can deter the risks of cybercriminals by verifying the credit card before the checkout process. 

Cruise Ship Passengers ID Verification

Identity verification is a crucial requirement and is achieved in many cruise ship operators such as Royal Caribbean Cruises by integrating facial recognition technology. Taking advantage of technological advancements, AI has solved the problem of identity verification in cruise ships. Jay Schneider, Royal Caribbean’s SVP of digital says that   

“Traditionally it would take 60 to 90 minutes to go through the process of boarding a ship, and as a result, people didn’t feel like they were on vacation until day two – we wanted to give them their first day back.”

After identity verification of passenger through facial recognition technology, cruise ship, just like airlines, has minimized the passenger boarding time. Royal Caribbean estimated customer boarding time to be 10 minutes. The time-consuming task of identity verification of customers that used to take hours can now be done in minutes. 

To achieve this, facial recognition technology played a great role and by using its computer-vision underlying technologies, travelers can be recognized and board by eliminating the need for manually identifying the travelers on a cruise ship. 

Facial Recognition Technology – Ensuring customer experience and online security

The global digitization, on one hand, is promoting the use of technologies wile streamlining business operations and on the other hand, it is giving rise to various challenges that accelerate most of the times due to bad actors in the system. To ensure online security in the system without compromising the customer experience, facial recognition technology fits in better. 

Facial recognition technology helps the travel industry identify each onboarding customer by allowing biometric sign-in. The online accounts are created which allow the user to perform the aforementioned activities and get online services. From ticket booking to boarding. ID verification in a cruise ship that used to be a time-consuming process can now be performed in mere seconds due to a facial recognition system.

Moreover, the transaction abandonment rate can be reduced by integrated just one API that allows the customer to identify themselves for the security aspect and in return get a seamless experience that would ultimately minimize customer abandonment are at the checkout time. 

Facial recognition system harnesses Artificial intelligence algorithms and methods to identify the unique facial features of onboarding customers, secure them in the database and verify at the time of verification. Just a matter of seconds keeps customer experience intact and reduces the risks of fraudsters from entering into a legitimate system. Hence deter the rate of malicious activities and makes the travel industry more secure and sound. 

Facial recognition market to grow 12.5% by year 2024 i.e. $9.06 billion, which worth $4.51 billion back in 2018.

Facial recognition technology is gaining prominence in various industries. From education to travel and secure online payments to the travel industry, all opt to take advantage of this technology to the full across the world. Facial recognition technology is capable of fighting against bad actors and unauthorized access. Therefore combating online frauds, payment scams, and other criminal activities from the travel industry.