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More Than 500 Customers Onboarded in 3 Years – Shufti Pro Spills the Beans

Richard Marley
June 02, 2021
5 minutes read
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Shufti Pro Ltd. began operations in 2017 and within three years, the company has onboarded more than 500 customers across the globe. It is not a piece of cake but taking risks, hard work, passion, and patience are some of the key elements that lead a business to success. As our CEO, Victor Fredung, said in an interview, “Passion about your work, ability to take calculated risks and a team is what helps you in achieving success.”

The three-year journey has been exhilarating for everyone at Shufti Pro and penetrating into all corners of the world was not easy. So, are you ready to know some of our secrets behind such a high customer acquisition rate? Our co-founder, Shahid Hanif, and CEO have spilled the beans.

Simple Systems

From day one, we have aimed at providing a seamless experience to the end-users as well as merchants. To ensure a swift identity verification process, we designed a customer-centric system so that the process is not tedious for anyone. Our integration options are as simple as they could be and we promise an experience that is frictionless instead of being a headache for businesses and end-users. Until now we have managed to scale 4.8/5 score on average for great customer experience. Moreover, we have bagged many awards for best product and state of the art customer experience.

A Well-Thought USP

Our unique selling point is highly accurate identity verification results which nobody else has offered yet. We offer identity verification services across 230+ countries and territories supporting more than 150 languages. Moreover, the results delivered are highly reliable with a market-leading accuracy rate of 98.67%. Apart from this, our AI is the fastest and takes about 30 seconds to complete the identity verification process.

Adaptability

We aligned our services with the leading industry trends to come up with better solutions for verifying identities digitally. First, we enhanced our artificial intelligence models and as of 2021, we have five new products. All these new offerings were introduced to satisfy variable compliance needs in different areas of the world. For instance, the AUSTRAC amendment for remote identity verification led us to offer video interview KYC and now, the rapidly increasing use of NFC technology has encouraged us to introduce NFC-based identity verification.

Enhanced Databases

To ensure the perfect identity verification solutions, we enhance our databases on a regular basis. For example, our AML dataset includes international watchlists, PEPs and sanction lists, data from FATF, GDPR and OFARC, fitness and probity, and warnings and regulatory enforcement. Now, we are planning on adding more databases to make sure our merchants deal with legitimate identities only.

Global Expansion

Shufti Pro has not only expanded virtually across the globe but we have physical presence in many regions of the world. Remote and local teams are available for continuous and prompt support. We have offices in the United Kingdom, Cyprus, Sweden, and Dubai. Now, we also have an office in Ukraine. Furthermore, we have teams working remotely worldwide.

Market-Leading Accuracy with Flexible Pricing

Shufti Pro’s pricing plans have been flexible ever since it entered the industry. The good part is our flex pricing never came in the way of delivering accurate results. Keeping the pricing flexible helped us onboard companies from a wide array of industries. Along with good pricing plans, our clients enjoy market-leading precision, enhanced AI models, synergised human and artificial intelligence, and above all, an effortless identity verification mechanism.

Advanced Technology

Enhanced artificial intelligence algorithms are the foundation of all our services. We never limit the products/services to the same model. The AI models are constantly trained to maintain our traditional accuracy rate. All the databases for ID verification, KYB, AML screening, etc. have improved over time. Shufti Pro offers identity document verification in more than 150 languages supporting 3000+ document types. From driver’s license to passport to utilities, our updated databases can verify any type of ID document. You name it and we verify it.

Customised Services

Shufti Pro offers customization to all the merchants so that they can choose the right combination of our products and fight identity fraud. Our “Pay as you go” pricing plan lets businesses choose what they find right for their company. For instance, you think a combination of face and ID document verification is perfect for your company? Go for it. Our easy pricing plans are what your company needs.

You can check our pricing plans here.

This is What We Did, Will You?

These are a few secrets behind Shufti Pro’s global expansion and acquiring more than 500 customers in three years. From a fantastic idea to achieving 100%+ year-on-year growth, Shufti Pro has not only managed to scale clients but we are a globally acclaimed company today. Sounds cliche but resilience, hard work, and a good team are all that you need to begin. Rest is all on how updated you are and the methods you are using to get in touch with potential customers.

Got more concerns? Feel free to drop them here.

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Disclaimer: No warranty is herein provided that the information contained in this document is accurate, up-to-date, and/or complete. In no circumstance(s), does such information constitute legal or any other advice. Any person who intends to use, rely, pass-on, or re-publish the information contained herein in any way is solely responsible for the same. We suggest to verify the information and/or obtain expert advice independently if required.

Latest News

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FATF and EU Delist Bahamas from AML Blacklist
Simple Systems
A Well-Thought USP
Adaptability
Enhanced Databases
Global Expansion
Market-Leading Accuracy with Flexible Pricing
Advanced Technology
Customised Services
This is What We Did, Will You?
European Union has finally removed Bahamas from its AML blacklist, right after FATF has delisted the country from the grey list.

The European Union implemented a new regulation on 7 January to amend the EU AML blacklist, including removing the Bahamas, just a few days after it was delisted from the FATF’s (Financial Action Task Force) grey list as it has some shortcoming in its anti-money laundering defense framework.

The Office of the Attorney General said in a statement that “the FATF congratulated The Bahamas for the ‘significant progress’ it has made in improving its AML/CFT/CFP regime”.

The Bahamas has been delisted from the EU anti-money laundering (AML) blacklist, Attorney General Ryan Pinder announced today.

— Nassau Guardian (@GuardianNassau) January 12, 2022

“The Bahamas has strengthened the effectiveness of its AML/CFT system and addressed related technical deficiencies to meet the commitments in its action plan and remedy the strategic deficiencies identified by the FATF in October 2018. The Bahamas is therefore no longer subject to the FATF’s increased monitoring process. The Bahamas will continue to work with CFATF to improve further its AML/CFT regime.” FATF added.

On 11 January OAG (Office of the Attorney-General), while providing additional details on EU delisting the country from AML blacklist said: “This favorable outcome of the many months of engagement is a welcomed one and comes almost 12 months after the Financial Action Task Force (FATF) delisted The Bahamas on the 18th of December 2020 from its List of Jurisdictions Under Increased Monitoring (FATF’s Grey List). The Bahamas will continue to work with European Union and all international partners as we seek to maintain our AML/CFT/CFP regime on par with international agreed measures which safeguard the global financial system.”

Financial watchdog also acknowledged and paid thanks to collaborate teams including National Identified Risk Framework Coordinator, Dr. Cassandra Nottage, the member of International Legal Cooperation and Compliance Units of the OAG and DG FISMA team, for this desired conclusion to the EU AML Review Process.

Suggested Read: EU Removes Iraq From List of High-Risk Money Laundering Countries

Recent Posts

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Metaverse and Meta Criminals - Is it Possible to Secure Identities with IDV?
Simple Systems
A Well-Thought USP
Adaptability
Enhanced Databases
Global Expansion
Market-Leading Accuracy with Flexible Pricing
Advanced Technology
Customised Services
This is What We Did, Will You?
Ever since Mark Zuckerberg changed Facebook’s name to Meta, the acronym “metaverse” has taken over the whole internet, and is now part of global headlines. However, the concept of the metaverse is not new. This term first appeared back in 1992 in the sci-fi novel “Snow Crash”. In addition to this, metaverse has been a crucial element in the gaming world. Games like Minecraft and Fortnite were among the initial versions of metaverse. This allows people to virtually interact and expand real-life reality through AR.

The development of metaverse is directly related to the advent of blockchain technology, virtual assets, and digital currencies. Being powered by blockchain, it is enabling the payment gateway for services like fiat currencies, but in a virtual ecosystem. Due to this, the assets can be tokenized and stored on a blockchain ledger digitally. Nonetheless, the rise of the metaverse is skyrocketing the risk of crimes. Thus, identity verification solutions could be considered a viable option to secure meta. However, as the metaverse ecosystem expands, more online opportunities will emerge where people can interact in multi-dimensional instead of just seeing digital content.

Understanding the Concept of Metaverse

Facebook defines metaverse as a virtual space where people can establish and interact with other people who are present in different physical spaces. Though the potential of metaverse technology is not yet globally recognized, it is forecasted that sooner or later it will become mainstream where people will work, learn, create, play shop and explore in a virtual environment. However, the CEO of Facebook has been talking about meta for a while, but back on October 17, 2021, an official press release was published, in which a new trend of interconnecting people virtually through augmented reality technology. With this, the interaction can provide an experience closer to meeting people physically.

Due to the exceptional capabilities of connecting people, virtual is making metaverse grow substantially as individuals and businesses are investing millions and billions of dollars to become part of the metacommunity as it will be the next big thing in this digitized world. Metaverse is also considered the next stage in internet development. Facebook is investing heavily in VR and AR devices, as it has launched Oculus VR headsets. While AR glasses and wristband tech tools are in the development phase. Other than Facebook, other technology firms are also stepping into virtual reality, futuristic glasses and concepts like this are making hype and dragging people into realities that don’t exist now. Other than VR, AR devices have also spiked in recent years.

Metaverse – New Emerging Crime Source?

No doubt, metaverse has come up with new opportunities for businesses to enter the virtual world. This has made companies, individuals, and investors spend millions and billions on digital assets. The rapid inflow of capital and absence of strict regulation has made this innovation hub of scams and cybercrimes. According to cybersecurity analysts, metaverse holds great potential for scams and other emerging crimes, without having any precautionary measures. Among various types, romance or dating scams are significantly increasing. In this, the cybercriminals trick out and fantasize about spending money or providing financial information from people present in virtual spaces.

In addition to this, the metaverse depends on cryptocurrency payments and digital assets that further rely on blockchain distributed ledger, which paves new ways to scam people. Smart contracts are also becoming vulnerable as they are pieces of code on the blockchain ledger that automatically process when certain conditions are fulfilled. Due to this, cyberattackers are directed towards smart contracts. However, in writing, smart contract providers ensure that customers will receive virtual assets like NFT, once payment is made. But fraudsters are deliberately exploiting by deploying bogus smart contracts that appear legit in ads but are scams in reality.

People’s Bank of China to Monitor Metaverse

Keeping in mind, the adverse consequences of metaverse scams, the director of the AML unit at People’s Bank of China (PBoC), proposed that the underlying crackdown on digital currencies could expand to metaverse as well, as cryptocurrencies and meta are ranked as risk assets, therefore law enforce authorities will keep strict vigilance on the evolution of these new emerging assets.

“As virtual assets, especially virtual currencies, pose increasingly serious challenges to national currency sovereignty, anti-fraud, anti-money laundering, and anti-terrorist financing, international organizations and governments are strengthening the supervision of virtual assets,” said the director.

In addition to this, according to PBoC representatives, metaverse and crypto investment remains anonymous due to their decentralized nature. This government initiative aims to reduce the risk of illicit crowd-funding, tax evasion, money laundering, and other financial crimes.

Legal Issues Related to Metaverse Content

After increased cybercriminal activities, the next emerging issue is related to false claims on the metaverse content. Thus, these claims come under three categories, which are;

1. Copyright

The Copyright Act secures the creator from third parties replicating their content. Particularly, there is a term “fair use” that protects copying based on certain factors, but in reality, it comes down to judge or jury orders, whether they think it is fair or not. However, in a metaverse ecosystem that incorporates cityscapes, the owner can claim copyrights for such use. In addition to this, if an individual entity inputs copyrighted content into the metaverse, only the respective customer will be liable for the actions, not the company, as the business interests are secured under Digital Millennium Copyright Act (DMCA).

2. Trademark

Trademark laws and standards secure the internet of genuine content creators against the illegal or unpermitted use of trademarks in a way to make customers believe that the trademark owner is either source of content or endorsing goods. The same goes for metaverse companies, if businesses use someone else trademarks and appear to be legit businesses are held liable for actions. Under the Federal Trademark Anti-Dilution Act, national brands are permitted to sue if their trademark is advertised or branded by other businesses. Thus, metaverse companies need to be wise enough not to include brand images into their advertisements, like scheme teasers, etc.

3. Right of Publicity

The rights of publicity is another major legal issue that the metaverse industry is struggling to cope with. Usually, the metaverse companies use names, likenesses, and voices of celebrities as well as individuals without their consent or acknowledgment. However, the set of standards for lawsuits varies region-wise. Other than this, using third-party persons in metaverse products could also be considered unlawful. To secure the rights of publicity, the Communications Decency Act is established.

How Shufti Pro Can Help

As criminal activities are increasing and metaverse is being exploited, companies need to enhance cybersecurity systems. Like other businesses, trust is a crucial factor for growth. This can only be accomplished by onboarding legit investors. However, conventional ways of securing business interest are incompetent to fight sophisticated criminals that are using tech-driven tools to manipulate this industry. In addition to this, determining the originality or metaverse product is also becoming quite difficult. Hence, reducing scams and onboarding legitimate customers is only possible through digital identity verification solutions.

Shufti Pro’s robust identity verification services are an ideal solution for metaverse companies as they can precisely determine the true identities of investors and categorize them according to risk level. AI-powered AML screening service also verifies customers against 1700+ global watchlists with 98.67% in less than a second.

Want to know more about identity verification services? Get in touch with experts!

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More Than 500 Customers Onboarded in 3 Years – Shufti Pro Spills the Beans

Simple Systems

A Well-Thought USP

Adaptability

Enhanced Databases

Global Expansion

Market-Leading Accuracy with Flexible Pricing

Advanced Technology

Customised Services

This is What We Did, Will You?

Understanding the Concept of Metaverse

Metaverse – New Emerging Crime Source?

People’s Bank of China to Monitor Metaverse

Legal Issues Related to Metaverse Content

1. Copyright

2. Trademark

3. Right of Publicity

How Shufti Pro Can Help

Let’s prove your

customer’s identity

with Shuftipro.

Let’s prove your customer’s

identity with Shuftipro.