The Top 10  Most Difficult Countries for Identity Verification

The Top 10  Most Difficult Countries for Identity Verification

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    • Saudi Arabia (‫المملكة العربية السعودية‬‎)+966
    • United Arab Emirates (‫الإمارات العربية المتحدة‬‎)+971
    • Qatar (‫قطر‬‎)+974
    • Oman (‫عُمان‬‎)+968
    • Bahrain (‫البحرين‬‎)+973
    • Kuwait (‫الكويت‬‎)+965
    • Morocco (‫المغرب‬‎)+212
    • Afghanistan (‫افغانستان‬‎)+93
    • Albania (Shqipëri)+355
    • Algeria (‫الجزائر‬‎)+213
    • American Samoa+1684
    • Andorra+376
    • Angola+244
    • Anguilla+1264
    • Antigua and Barbuda+1268
    • Argentina+54
    • Armenia (Հայաստան)+374
    • Aruba+297
    • Australia+61
    • Austria (Österreich)+43
    • Azerbaijan (Azərbaycan)+994
    • Bahamas+1242
    • Bahrain (‫البحرين‬‎)+973
    • Bangladesh (বাংলাদেশ)+880
    • Barbados+1246
    • Belarus (Беларусь)+375
    • Belgium (België)+32
    • Belize+501
    • Benin (Bénin)+229
    • Bermuda+1441
    • Bhutan (འབྲུག)+975
    • Bolivia+591
    • Bosnia and Herzegovina (Босна и Херцеговина)+387
    • Botswana+267
    • Brazil (Brasil)+55
    • British Indian Ocean Territory+246
    • British Virgin Islands+1284
    • Brunei+673
    • Bulgaria (България)+359
    • Burkina Faso+226
    • Burundi (Uburundi)+257
    • Cambodia (កម្ពុជា)+855
    • Cameroon (Cameroun)+237
    • Canada+1
    • Cape Verde (Kabu Verdi)+238
    • Caribbean Netherlands+599
    • Cayman Islands+1345
    • Central African Republic (République centrafricaine)+236
    • Chad (Tchad)+235
    • Chile+56
    • China (中国)+86
    • Christmas Island+61
    • Cocos (Keeling) Islands+61
    • Colombia+57
    • Comoros (‫جزر القمر‬‎)+269
    • Congo (DRC) (Jamhuri ya Kidemokrasia ya Kongo)+243
    • Congo (Republic) (Congo-Brazzaville)+242
    • Cook Islands+682
    • Costa Rica+506
    • Côte d’Ivoire+225
    • Croatia (Hrvatska)+385
    • Cuba+53
    • Curaçao+599
    • Cyprus (Κύπρος)+357
    • Czech Republic (Česká republika)+420
    • Denmark (Danmark)+45
    • Djibouti+253
    • Dominica+1767
    • Dominican Republic (República Dominicana)+1
    • Ecuador+593
    • Egypt (‫مصر‬‎)+20
    • El Salvador+503
    • Equatorial Guinea (Guinea Ecuatorial)+240
    • Eritrea+291
    • Estonia (Eesti)+372
    • Ethiopia+251
    • Falkland Islands (Islas Malvinas)+500
    • Faroe Islands (Føroyar)+298
    • Fiji+679
    • Finland (Suomi)+358
    • France+33
    • French Guiana (Guyane française)+594
    • French Polynesia (Polynésie française)+689
    • Gabon+241
    • Gambia+220
    • Georgia (საქართველო)+995
    • Germany (Deutschland)+49
    • Ghana (Gaana)+233
    • Gibraltar+350
    • Greece (Ελλάδα)+30
    • Greenland (Kalaallit Nunaat)+299
    • Grenada+1473
    • Guadeloupe+590
    • Guam+1671
    • Guatemala+502
    • Guernsey+44
    • Guinea (Guinée)+224
    • Guinea-Bissau (Guiné Bissau)+245
    • Guyana+592
    • Haiti+509
    • Honduras+504
    • Hong Kong (香港)+852
    • Hungary (Magyarország)+36
    • Iceland (Ísland)+354
    • India (भारत)+91
    • Indonesia+62
    • Iran (‫ایران‬‎)+98
    • Iraq (‫العراق‬‎)+964
    • Ireland+353
    • Isle of Man+44
    • Israel (‫ישראל‬‎)+972
    • Italy (Italia)+39
    • Jamaica+1876
    • Japan (日本)+81
    • Jersey+44
    • Jordan (‫الأردن‬‎)+962
    • Kazakhstan (Казахстан)+7
    • Kenya+254
    • Kiribati+686
    • Kosovo+383
    • Kuwait (‫الكويت‬‎)+965
    • Kyrgyzstan (Кыргызстан)+996
    • Laos (ລາວ)+856
    • Latvia (Latvija)+371
    • Lebanon (‫لبنان‬‎)+961
    • Lesotho+266
    • Liberia+231
    • Libya (‫ليبيا‬‎)+218
    • Liechtenstein+423
    • Lithuania (Lietuva)+370
    • Luxembourg+352
    • Macau (澳門)+853
    • Macedonia (FYROM) (Македонија)+389
    • Madagascar (Madagasikara)+261
    • Malawi+265
    • Malaysia+60
    • Maldives+960
    • Mali+223
    • Malta+356
    • Marshall Islands+692
    • Martinique+596
    • Mauritania (‫موريتانيا‬‎)+222
    • Mauritius (Moris)+230
    • Mayotte+262
    • Mexico (México)+52
    • Micronesia+691
    • Moldova (Republica Moldova)+373
    • Monaco+377
    • Mongolia (Монгол)+976
    • Montenegro (Crna Gora)+382
    • Montserrat+1664
    • Morocco (‫المغرب‬‎)+212
    • Mozambique (Moçambique)+258
    • Myanmar (Burma) (မြန်မာ)+95
    • Namibia (Namibië)+264
    • Nauru+674
    • Nepal (नेपाल)+977
    • Netherlands (Nederland)+31
    • New Caledonia (Nouvelle-Calédonie)+687
    • New Zealand+64
    • Nicaragua+505
    • Niger (Nijar)+227
    • Nigeria+234
    • Niue+683
    • Norfolk Island+672
    • North Korea (조선 민주주의 인민 공화국)+850
    • Northern Mariana Islands+1670
    • Norway (Norge)+47
    • Oman (‫عُمان‬‎)+968
    • Pakistan (‫پاکستان‬‎)+92
    • Palau+680
    • Palestine (‫فلسطين‬‎)+970
    • Panama (Panamá)+507
    • Papua New Guinea+675
    • Paraguay+595
    • Peru (Perú)+51
    • Philippines+63
    • Poland (Polska)+48
    • Portugal+351
    • Puerto Rico+1
    • Qatar (‫قطر‬‎)+974
    • Réunion (La Réunion)+262
    • Romania (România)+40
    • Russia (Россия)+7
    • Rwanda+250
    • Saint Barthélemy (Saint-Barthélemy)+590
    • Saint Helena+290
    • Saint Kitts and Nevis+1869
    • Saint Lucia+1758
    • Saint Martin (Saint-Martin (partie française))+590
    • Saint Pierre and Miquelon (Saint-Pierre-et-Miquelon)+508
    • Saint Vincent and the Grenadines+1784
    • Samoa+685
    • San Marino+378
    • São Tomé and Príncipe (São Tomé e Príncipe)+239
    • Saudi Arabia (‫المملكة العربية السعودية‬‎)+966
    • Senegal (Sénégal)+221
    • Serbia (Србија)+381
    • Seychelles+248
    • Sierra Leone+232
    • Singapore+65
    • Sint Maarten+1721
    • Slovakia (Slovensko)+421
    • Slovenia (Slovenija)+386
    • Solomon Islands+677
    • Somalia (Soomaaliya)+252
    • South Africa+27
    • South Korea (대한민국)+82
    • South Sudan (‫جنوب السودان‬‎)+211
    • Spain (España)+34
    • Sri Lanka (ශ්‍රී ලංකාව)+94
    • Sudan (‫السودان‬‎)+249
    • Suriname+597
    • Svalbard and Jan Mayen+47
    • Swaziland+268
    • Sweden (Sverige)+46
    • Switzerland (Schweiz)+41
    • Syria (‫سوريا‬‎)+963
    • Taiwan (台灣)+886
    • Tajikistan+992
    • Tanzania+255
    • Thailand (ไทย)+66
    • Timor-Leste+670
    • Togo+228
    • Tokelau+690
    • Tonga+676
    • Trinidad and Tobago+1868
    • Tunisia (‫تونس‬‎)+216
    • Turkey (Türkiye)+90
    • Turkmenistan+993
    • Turks and Caicos Islands+1649
    • Tuvalu+688
    • U.S. Virgin Islands+1340
    • Uganda+256
    • Ukraine (Україна)+380
    • United Arab Emirates (‫الإمارات العربية المتحدة‬‎)+971
    • United Kingdom+44
    • United States+1
    • Uruguay+598
    • Uzbekistan (Oʻzbekiston)+998
    • Vanuatu+678
    • Vatican City (Città del Vaticano)+39
    • Venezuela+58
    • Vietnam (Việt Nam)+84
    • Wallis and Futuna+681
    • Western Sahara (‫الصحراء الغربية‬‎)+212
    • Yemen (‫اليمن‬‎)+967
    • Zambia+260
    • Zimbabwe+263
    • Åland Islands+358
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    Enhanced Due Diligence Checks | The Art of Mitigating Risks Associated with Third-Parties

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    For multinational businesses, reliance on external third-party vendors is crucial. However, failure to identify, manage, and eliminate the surging risks posed by such partnerships can lead an organization to severe consequences, including hefty fines, sanctions, criminal prosecutions, operational impact, and reputational damages. Regular headlines are piled with the news about companies’ alleged financial crimes, including tax evasion, corruption, and money laundering – all associated with relations with third-party distributors, agents, and donors. In addition to this,  increasing regulatory pressures and the need to curb emerging risks highlight the need for effective Enhanced Due Diligence (EDD) measures that can seamlessly manage third-party risks. 

    EDD is a set of additional checks that financial service providers have to implement to determine and monitor high-risk entities and suspicious activities leading to money laundering. Due to the lack of EDD checks, approximately 2 trillion in illicit cash flows through the financial systems despite the efforts made by regulatory authorities, governments, and financial institutions.

    An Overview of Enhanced Due Diligence 

    Generally speaking, it is a process of deeply investigating a certain customer, topic, or business. In relation to compliance, the term is often associated with third-party due diligence or enhanced due diligence on certain – high-risk entities. Carrying out due diligence assists businesses in making better decisions about who they partner with and what types of risk they are exposed to. There are multiple types of due diligence, but enhanced due diligence is top-tier, and developed to uncover PEP, sanctioned entities, and former criminals.

    According to the Financial Action Task Force (FATF), all member countries are obliged to implement customer due diligence requirements as part of the AML and CFT compliance program under the watchdog’s Recommendations 10th of 40.

    The FATF, in its CDD guidance, highlights that customers, countries, and products may be exposed to money laundering risks, which is why enhanced due diligence is required for instance, customers pose a high risk of financial crimes or are from countries exposed to money laundering and terrorist financing activities. In addition to this, PEPs are considered a red flag across the global financial industry. To identify them, companies are further required to develop a risk-based approach backed with rigid EDD checks.

    Third-Party Due Diligence | A Step Forward to Secure Supply Chains

    At its core, this form of due diligence is independent work conducted by using primary or secondary resources, either conducting more investigatory assurance locally or remotely. In both cases, the aim is to collect detailed information that uncovers red flags that further require risk assessment or to ensure that the third-party vendor is a legitimate entity.

    To enforce this obligation effectively, The Foreign Corrupt Practices Act (FCPA) plays a key role, as more than 90% of all FCPA enforcement actions, sanctions, and fines have been linked to non-compliance to third-party due diligence over the last 40 years. These staggering numbers have motivated regulatory authorities worldwide to prioritize third-party due diligence, helping businesses overcome the risk of financial crime risks associated with third-party entities.

    However, as the supply chain is getting diverse, third-party due diligence as a part of a compliance program is not one-size-fits-all because of unique attributes of businesses, including the country’s origin, number of partnered third-party vendors, where they are located, and more. 

    Here are some essential aspects that your business must be aware of before carrying out third-party due diligence, an effective measure to curb money laundering risks:

    Compliance Requirements for Third-party Due Diligence

    Customer or simplified due diligence regulations typically mandate businesses to hold, store, and maintain clients’ information that is gathered for at least five years. However, the duration varies country-wise. The records must include copies of verification of all identity documents provided by the customer, including ID cards, driver’s license, insurance documents, and more, while in the case of a business entity, all relevant information, including the business filings, tax returns, origin country, etc

    In addition to record-keeping, businesses need to have fully automated operations to build seamless communication flow with the regulatory bodies and be able to quickly and efficiently provide the authorities with requested records to help them in criminal proceedings. Where CDD makes firm ground to prove that a customer is linked to financial crime activities, enhanced due diligence is practiced to determine further risk levels and categorize them accordingly. However, companies must instantly report to local financial intelligence units by filing a Suspicious Activity Report (SAR).

    However, adverse media monitoring is not a part of EDD checks; it is an essential practice for curbing financial crimes. It holds the capability of uncovering money laundering and other organized crime patterns. In Europe, Article 18 of the Fourth Anti-Money Laundering Directive mandates businesses to conduct EDD checks on customers in high-risk third countries. And if the client is identified as a PEP, their close associates and family members must be investigated thoroughly. 

    In all jurisdictions, businesses are obliged to stay updated with anti-money laundering sanction lists. Ongoing monitoring and periodic verification of customers are required to ensure that customers are not on any financial crime watchlists. In the United States (US), the Financial Crimes Enforcement Network (FinCEN) determines the scope of due diligence, which may vary case-wise.

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    Given the increasing risk of crimes and exposure of third-party to money laundering activities, financial regulatory authorities across the world have proposed various obligations regarding third-party due diligence – some of them are as follows:

    FATF’s Recommendation 17 

    According to FATF’s Articles 10, 11, and 17, all types of businesses are required to evaluate third-party vendors or suppliers before onboarding them. As per Article 17, a company that depends upon third parties must gather the essential information described in Article 10 of the 40 Recommendations structured by FATF. In addition to due diligence obligations, businesses must have a risk-based approach to determine the authenticity of their customers and third-party partners. 

    FinCEN’s Final Rule

    The FinCEN has legislated its Final Rule that amends the Bank Secrecy Act (BSA) to prevent organized crime criminals from carrying out money laundering activities nationwide. This Rule has provided a set of mandatory checks specifically associated with third-party entity verification, which are as follows:

    1. Identifying and verifying an individual’s identity
    2. Determining and verifying businesses’ beneficial owners is set mandatory
    3. Creating customer risk profiles based on the level of risk they pose 
    4. Filing suspicious activity reports to FinCEN and practicing ongoing customer due diligence to curb the evolving risk of crimes

    FINTRAC’s Section 32 

    Like FATF and FinCEN, The Financial Transactions and Reports Analysis Centre of Canada (FINTRAC) has also highlighted the urgency of practicing enhanced due diligence upon third-party entities. According to FINTRAC’s Section 32, enhanced due diligence is a must to be carried out if:

    1. If a transaction is conducted using cash above $10,000 is reported 
    2. If a significant worth of cryptocurrency transaction is conducted (this is subject to the 24-hour rule)
    3. If gambling suspicious activities have to be reported 
    4. For bank account opening 

    Conducting EDD Checks with Shufti

    Today’s data-driven, digital companies require automated, secure, and accurate enhanced due diligence solutions to ensure secure business operations while eliminating the risk of money laundering associated with customers and third-party entities. As every business depends on a third-party network, it’s becoming increasingly important to carry out EDD checks on them before making ties with them. Doing this dictates success in the constantly evolving business ecosystem.

    Shufti, an all-in-one identity verification service provider, offers businesses fully automated enhanced due diligence solutions that are well-designed and fully customizable to meet evolving regulatory obligations. The company aims to build EDD checks that automatically gather customers’ information, screen them against sanction lists, and submit suspicious activity reports – all under one platform. 

    With Shufti, your business can:

    1. Create customized EDD models based on compliance requirements.
    2.  Choose from Shufti’s predefined industry-grade EDD models for instant and informed results.
    3. Automatically gather customer information and store it with KYC data – all while ensuring the highest level of data security.
    4. Onboard legitimate customers using versatile EDD checks.
    5. Comply with stringent compliance standards while completing all required due diligence steps.
    6. Screen customers against 1700+ watchlists.
    7. Onboard customers and third-party vendors from 240+ countries and territories.
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    Disclaimer: The views and opinions expressed on this webpage or weblink are those of the author only, and are not necessarily the views or opinions of Shufti Limited. The material and information on this weblink is solely for general information purposes. You should not rely upon the material or information on the website as a basis for making any business or legal decision.

    While we endeavor to keep the information up-to-date and/or correct, we make no representations or warranties of any kind, express or implied, or for any purpose about the completeness, accuracy, reliability, suitability, or availability of the contents or information herein. Any reliance on its content is thus entirely at your own risk.

    For the avoidance of doubt, Shufti Limited will not be liable for any false, inaccurate, inappropriate, or incomplete information presented herein, and all liabilities with respect to actions taken, or not taken, based on the contents or information herein, or for any loss sustained by you as a consequence are hereby expressly disclaimed by us.

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    Biometric Technology, Blog, Business Technology

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    Banks are spending loads to digitize their operations. The competition is mounting, plus, people ...

    Speed Up customer Onboarding with Online Facial Recognition Explore More

    Blog

    Identity Verification – Combating Fraud in the Telecommunication Sector

    Developing technology, rapid growth in digitization, and increased use of digital transactions ha...

    Identity Verification – Combating Fraud in the Telecommunication Sector Explore More

    Blog

    KYC in banking: How American banks can fight identity thieves?

    In the present globalized, fast-evolving sphere, revolutionizing KYC (Know Your Customer) is cruc...

    KYC in banking: How American banks can fight identity thieves? Explore More

    Blog

    4 Industries Where OCR Technology Can Work Wonders

    Today, online businesses need to meet the constantly evolving customer needs to survive market co...

    4 Industries Where OCR Technology Can Work Wonders Explore More

    Blog

    Facial Recognition to Reshape the Retail Industry in 2020

    The explosion of facial recognition technology in our smartphones – for instance in iPhone ...

    Facial Recognition to Reshape the Retail Industry in 2020 Explore More

    Blog

    On-Premises vs Cloud Services – Two Sides of the Same Coin

    With the advent of technology, industries are streamlining all their processes and ensuring highe...

    On-Premises vs Cloud Services – Two Sides of the Same Coin Explore More

    Blog

    EDD: Safeguarding Business Interests with Comprehensive Risk Mitigation

    Traditional due diligence practices may not provide sufficient insights into higher-risk business...

    EDD: Safeguarding Business Interests with Comprehensive Risk Mitigation Explore More

    Blog

    Addressing Business Challenges Using OCR Scanner

    OCR text recognition is similar to how humans process and store information through reading. The ...

    Addressing Business Challenges Using OCR Scanner Explore More

    Blog

    Shufti’s Growth Skyrockets Above 100% in the Fiscal Year 2020

    In 2020, Shufti witnessed a remarkable growth of over 100%. Together with this, it can comfor...

    Shufti’s Growth Skyrockets Above 100% in the Fiscal Year 2020 Explore More

    Blog, Identity & KYC

    Digital Document Verification Giving Wing to Recruitment Sites

    Document Verification: In an industry that’s all about people, it’s critical that you know that a...

    Digital Document Verification Giving Wing to Recruitment Sites Explore More

    Blog

    A guide to choosing the right ‘Digital Identity Verification Solution’

    Living in the digital era, everything is now just a click away. From customer onboarding to onlin...

    A guide to choosing the right ‘Digital Identity Verification Solution’ Explore More

    Blog

    Anti-Money Laundering Compliance for Crypto Exchanges [2021 Update]

    Anti-Money Laundering compliance solutions are gaining popularity in all corners of the world. Un...

    Anti-Money Laundering Compliance for Crypto Exchanges [2021 Update] Explore More

    Blog

    Analyzing and Balancing the Variables of an Effective Identity Verification Solution

    Today’s constantly transforming digital landscape where technology empowers businesses fast-paced...

    Analyzing and Balancing the Variables of an Effective Identity Verification Solution Explore More

    Blog

    Digital Document verification – an efficacious method of ID card scanning

    Businesses, banks, airports, social media platforms, e-commerce stores all need to be sure of the...

    Digital Document verification – an efficacious method of ID card scanning Explore More

    Blog

    How Businesses Can Avoid Identity Verification Fraud in 2019?

    With a bulk of customers using online services, businesses wish to digitise their operations and ...

    How Businesses Can Avoid Identity Verification Fraud in 2019? Explore More

    Blog

    Dirty Funds & Tax Evasion – Can the Crypto Sector Be Safeguarded?

    2021 has turned out to be another eventful year for the cryptocurrency sector. In just a span of ...

    Dirty Funds & Tax Evasion – Can the Crypto Sector Be Safeguarded? Explore More

    Blog, Financial Crime / AML, Identity & KYC

    5AMLD: Implications for Cryptocurrency

    What is 5AMLD? As part of the Action Plan against terrorism, the 5th Anti-Money Laundering Direct...

    5AMLD: Implications for Cryptocurrency Explore More

    Blog

    Online Age Verification Service: Children’s Digital Privacy amid COVID-19

    The meteoric rise in the adoption of digital technology has influenced every phase of modern huma...

    Online Age Verification Service: Children’s Digital Privacy amid COVID-19 Explore More

    Blog

    Video KYC (VKYC) | Identity Verification and Fraud Prevention

    In the last few years, the verification industry has experienced remarkable expansion. As our tec...

    Video KYC (VKYC) | Identity Verification and Fraud Prevention Explore More

    Blog

    A Brief Insight into AML Regulations for the Art Market

    While the banking sector faces increased scrutiny to prevent illicit financial flows, a significa...

    A Brief Insight into AML Regulations for the Art Market Explore More

    Blog

    Improving Identity Verification Processes Through Perpetual KYC – How Shufti Helps the Banking Sector

    Banks are considered a subset of the financial services industry and play the most crucial role i...

    Improving Identity Verification Processes Through Perpetual KYC – How Shufti Helps the Banking Sector Explore More

    Blog

    Latest Gaming & Gambling Regulations Worldwide and the Role of Age Verification

    Online gaming has become more popular since COVID-19. The pandemic forced people to stay indoors,...

    Latest Gaming & Gambling Regulations Worldwide and the Role of Age Verification Explore More

    Blog

    Crypto Regulations 2021 – What Digital Currency Providers Need to do

    Cryptocurrency has been a hot topic ever since its advent in 2009. The ability to draw investor a...

    Crypto Regulations 2021 – What Digital Currency Providers Need to do Explore More

    Blog

    AML Compliance – Identifying the Red Flags Money Laundering in the Real Estate Sector

    Purchasing real estate is an attractive way for money launderers to legitimise larger amounts of ...

    AML Compliance – Identifying the Red Flags Money Laundering in the Real Estate Sector Explore More

    Blog

    Top 10 Health Industry Trends to Watch for in 2022

    What are your expectations from the healthcare industry? Technological advancements have proven c...

    Top 10 Health Industry Trends to Watch for in 2022 Explore More

    Blog

    HKMA’s Risk Assessment Guidelines for AML/CFT Compliance in the Banking Sector

    In the past few years, global regulatory authorities have been laying new grounds for Anti-Money ...

    HKMA’s Risk Assessment Guidelines for AML/CFT Compliance in the Banking Sector Explore More

    Blog

    Know Your Patient (KYP) – the next big thing in health care

    Its high time the hospital industry must think beyond providing just giving medical assistance to...

    Know Your Patient (KYP) – the next big thing in health care Explore More

    Blog

    10 Reasons Why Businesses Should Choose Shufti

    Started in 2017, Shufti Ltd. has attained a lot of success. Within three years, we have onboa...

    10 Reasons Why Businesses Should Choose Shufti Explore More

    Blog

    Synthetic Identity – A New Form of Identity Fraud for 2019?

    Synthetic identity fraud (SIF) is a comparatively new form of identity theft that has gripped the...

    Synthetic Identity – A New Form of Identity Fraud for 2019? Explore More

    Blog

    The Dark Side of Digital Wallets and the Role of Crypto Monitoring

    Cybercriminals have recently exhibited a keen interest in crypto theft, in some circumstances goi...

    The Dark Side of Digital Wallets and the Role of Crypto Monitoring Explore More

    Blog

    CCPA: A Real Roller Coaster for Business Entities

    One huge change in 2020 is the new data privacy law called the California Consumer Privacy Act or...

    CCPA: A Real Roller Coaster for Business Entities Explore More

    Blog

    Japan’s Act on Personal Information Protection – What Businesses Must Do

    New and emerging ways to bypass verification checks have allowed fraudulent entities to breach th...

    Japan’s Act on Personal Information Protection – What Businesses Must Do Explore More

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