Secure the Gig Economy with AI-Powered Identity Verification

0.78%

False acceptance rate

38%

Increase in conversion rate

47%

Percentage decrease in manual review

Top challenges of Gig Economy

Up to 15% of gig economy accounts show signs of being fake or duplicate, exposing platforms to scams and unsafe service. Additionally, Over $500 million was lost to gig-platform payment fraud in 2022, driven by stolen cards, chargeback abuse, and payout manipulation.

Onboarding speed vs. platform safety

You need to get legitimate workers live in minutes to meet demand, but every shortcut creates risk. Balancing rapid onboarding with robust identity verification is the central challenge.

Account sharing & re-entry fraud

Deactivated workers and fraud rings constantly try to rejoin with new credentials. In-session account sharing, where an unvetted person performs the job also creates immense safety and liability risks.

Complex job & payout rules

Different services require different checks. Alcohol delivery needs age gates, ride sharing requires specific document validation, and cross-border payouts demand AML screening, all managed from one platform.

From start to finish, Shufti secures the entire Gig Economy

Build a verification ecosystem that secures every user, workers and customers throughout their entire lifecycle on your platform.

Worker Identity Verification that caters to different users

Fake driver or freelancer profiles damage trust. Shufti ensures every gig worker is who they claim to be. Whether the rider needs to pass age gates or secure document validation, Shufti secures the entire customer journey.

Real-time ID & biometric face match so the user is onboarded quickly and safely.
Liveness detection prevents impersonation at signup.

Secure Customer Verification to prevent fraud

Platforms also face fake customer accounts that place fraudulent orders or bookings. Shufti validates customers to reduce scams.

ID and payment method verification.
Fraud risk scoring for new accounts.

Payment & payout protection to monitor unusual activity

Stolen cards and payout fraud cut margins. Shufti ties payments and payouts to verified identities.

Match cardholder with verified worker/customer.
Monitor unusual payout activity to prevent fraud.

Regulatory Compliance made easy and thorough

Worker verification isn’t just about trust, it’s often a regulatory requirement. Shufti ensures platforms stay compliant across borders.

Automated KYC/AML checks for workers and customers.
Configurable verification per local labor or payment laws for a truly glocal verification and compliance proces.

Ongoing Trust Monitoring for quick and timely alerts

Gig platforms thrive on repeat use. Shufti continuously monitors workers and customers to maintain trust.

Flags unusual activity (sudden mass bookings, fraud spikes).
Re-verification on high-value jobs or new devices.

Verify real earners, block bad actors, and scale your Gig platform with confidence.

Explore Shufti’s Global Trust Platform

How It Works

Worker Application & Initial Screening

Full Onboarding & Vetting (KYC)

Worker Activation & First Payout

Customer Sign-up & First Booking

Incident & Dispute Resolution

Ongoing Platform Security & Access

Move from a one-time check at onboarding to a state of continuous trust and safety.

Require workers to perform a periodic selfie check to "go online," ensuring the vetted worker is the one performing the job with FastID.
Allow locked-out users to recover their account with a live selfie check that is far more secure than SMS or email resets using Face Verification.

This initial screening reduces downstream verification costs by weeding out bad actors early.

Capture the applicant's authorization for identity verification and background checks with Consent Verification.
Invisibly screen an applicant's IP, email, and device to proactively flag fraudulent credentials and multi-accounting with User Risk Assessment.

This is the core vetting process that builds the foundation of trust and safety for your platform.

Capture and authenticate government IDs, driver's licenses, or right-to-work visas with document verification.
Use Face Verification to create a reusable FastID, age estimation to verify age and adverse media checks for screening.

Protect your most valuable asset, your workers by securing their hard-earned money.

Require a worker to re-authenticate with a quick selfie before adding or changing bank account details.
Block account takeover fraud with FastID (a reusable kyc that helps with instant verification)

Maximize customer conversion while minimizing the risk of fraudulent bookings and chargebacks.

Invisibly screen a customer's device and payment information to block the use of stolen credit cards with user risk assessment.
Protect saved payment methods and personal data from takeover with multi-factor authentication (MFA).

Build a fair and trusted safety process by ensuring you're dealing with the real people involved in an incident.

Require both workers and customers to re-authenticate with a quick selfie before submitting or responding to a report with FastID.
Provide a secure, structured channel for both parties to upload evidence, creating a clear case file for your safety team with due diligence forms.

Move from a one-time check at onboarding to a state of continuous trust and safety.

Require workers to perform a periodic selfie check to "go online," ensuring the vetted worker is the one performing the job with FastID.
Allow locked-out users to recover their account with a live selfie check that is far more secure than SMS or email resets using Face Verification.

Secure your Gifs with Shufti's fool proof systems

Biometric re-authentication

Prevents account sharing or “ghost workers” logging in under someone else’s profile.

Payment link verification

Ensures payouts only go to verified workers’ accounts.

Configurable KYC flows

Tailor verification for drivers, freelancers, or customers, meeting labor and payment laws across regions.

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The 1% that matters in fraud prevention

Most vendors boast “99% fraud prevention”, but the real danger hides in the 1% they overlook. In this whitepaper, follow the story of Jack, a seasoned fraudster who thrives in those blind spots. Discover why it’s time for companies to move beyond surface-level checks and adopt solutions that truly understand the nuance in every case.

Download the whitepaper

Two Paths to Value: API & No-Code

Built for your entire team: API & no-code

For the builders

A Powerful, Flexible API: One REST API connects eIDV, AML, KYB, and biometrics so engineers can compose risk-based flows and integrate with your core wallet or banking platform.

For the strategists

The No-code Journey builder: Drag-and-drop policies by geography, product, and transaction type. Set step-up rules and evidence requirements without release cycles.

Frequently Asked Questions

Why does the Gig economy need Identity Verification?

The gig economy relies heavily on fast onboarding for freelancers, drivers, and delivery workers. Identity verification ensures that only real, trustworthy individuals join the platform, reducing fake profiles, account takeovers, and reputational risks. It also helps meet regulatory compliance standards, enhancing trust between platforms and their users.

How does Shufti help Gig platforms verify workers quickly?

Shufti leverages AI-powered KYC solutions to verify worker identities in seconds. The system authenticates identity documents, performs biometric face matching, and confirms liveness, ensuring that gig platforms can quickly onboard legitimate workers without compromising the speed or security of sign-ups.

What is KYB, and why is it important for Gig platforms?

KYB (Know Your Business) ensures that the businesses gig platforms partner with, like fleet owners or staffing firms, are legitimate and trustworthy. Shufti's KYB solution verifies company registration, ownership structure, and checks for any sanctions or regulatory concerns, safeguarding platforms from fraudulent entities and ensuring Regulatory Compliance.

How can AML Screening benefit Gig marketplaces?

For gig platforms that handle payments or cross-border transactions, AML screening is crucial for compliance. Shufti’s AML solution checks users and partners against global sanctions, PEP lists, and watchlists, helping gig platforms mitigate the risk of money laundering and illegal transactions, protecting both users and platforms.

What risks do Gig platforms face without proper verification?

Without robust verification processes, gig platforms risk fake identities, fraud, regulatory penalties, and loss of customer trust. Shufti’s integrated KYC, KYB, and AML tools help platforms detect and prevent these risks before they affect operations, ensuring a secure environment for all users.

How does Identity Verification improve trust in the Gig economy?

Identity verification builds safer and more reliable digital ecosystems by ensuring every freelancer, driver, or worker on the platform is genuine. Verified identities increase user trust, reduce fraud, and ultimately drive higher engagement, ensuring that platforms maintain credibility with both customers and service providers.

How does AI enhance Gig economy Verification processes?

Shufti’s AI-driven solutions streamline identity verification, enabling gig platforms to quickly verify large volumes of workers while reducing the risk of fraud. This efficiency is particularly important for high-traffic platforms where speed and accuracy are crucial for a smooth user experience.

How does Shufti scale with Gig platforms?

Shufti’s solutions are highly scalable, enabling gig platforms to easily verify large volumes of workers and partners without compromising on speed or accuracy. By automating the verification process, platforms can reduce operational costs and focus on growth while maintaining high compliance standards.

How can AI-driven fraud detection and automation improve fraud prevention in the Gig economy and eCommerce?

AI-driven fraud detection enhances the speed and accuracy of identifying multi-accounting and chargeback fraud. By automating the verification process and continuously learning from user behavior, Shufti’s solution can reduce manual intervention, speed up onboarding, and minimize fraud risk across industries like eCommerce, gig platforms, and fintech.

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Onboard faster and operate safer within Gig Economy