Product Managers

Identity Infrastructure Built for Product Managers

Shufti gives product managers the control to onboard users faster, block fraud in real time, and meet compliance requirements without slowing down product growth.

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Shufti identity verification dashboard for product managers

For high-growth product teams

Everything you need to launch and scale faster

< 24hIntegration time
to go live
10sAverage
verification time
240+Regions
Actively processed
24/7Expert
support available

Trusted by Leading Digital Enterprises Worldwide

THE PRODUCT GAP TODAY

The product challenges Shufti solves

Slow verification creates revenue & compliance risk

Drop-offs at verification are not a UX issue. They are a tooling issue. Slow checks and rigid flows push real users away. Adaptive AI verification adjusts to user risk in real time. Low-risk users pass in seconds while higher-risk users get the right level of checks.

Regulatory change needs faster operational control

Every new market or regulation turns into engineering work. Product teams get stuck managing compliance through dev cycles. No-code Journey Builder lets you update flows, rules, and market requirements instantly without deployment.

Disconnected tools create broken journeys

Multiple tools for verification, fraud, AML, and authentication create fragmented experiences and integration overhead. One platform handles onboarding, fraud prevention, authentication, and compliance through a single API.

ONE SOLUTION ACROSS THE CUSTOMER LIFECYCLE

Shufti covers every step, from registration to ongoing monitoring

Registration

Getting the right users in, from day one

Identity verification at registration sets the foundation for everything that follows. Shufti checks who the user is, confirms age, and captures consent before they ever reach your platform.

Login & Authentication

Protecting accounts without blocking real users.Returning users should never feel like strangers. Shufti uses biometrics and behavioural signals to verify legitimate users in seconds without adding friction to their experience.

User Verification

Protecting accounts without blocking real users. Returning users should never feel like strangers. Shufti uses biometrics and behavioural signals to verify legitimate users in seconds without adding friction to their experience.

Transaction & Ongoing

Compliance does not stop at sign-up. Shufti continuously rescreens customers against 4000+ global watchlists, sanctions lists, and adverse media sources, flagging risk-status changes automatically across the entire customer lifecycle.

Document Verification eIDV Age Verification Address Verification NFC Verification

1:1 Authentication Behavioural Biometrics Device Fingerprinting Multi-Factor Authentication (MFA)

AML Screening Business Verification (KYB) Investor Verification VideoIdent

Transaction Monitoring PEP Checks Sanctions Checks Adverse Media Monitoring

EXPLORE THE PLATFORM

Find the right solution for your product

Age Assurance

Verify user age across regulated platforms and markets

Identity Verification

Document and biometric verification across 240+ regions actively processed

KYC

Know Your Customer: automated, risk-based onboarding flows

KYB

Know Your Business: verify entities, directors, and UBOs

KYI

Know Your Investor: due diligence for investment platforms

Workforce IAM

Identity and access management for internal teams and contractors

Candidate Verification

Background screening and identity checks for hiring

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BUILT FOR SCALE

Three things every product team needs before they go global

Coverage you can actually build on

Shufti covers identity verification, AML screening, and proprietary localised document libraries across 240+ regions actively processed, including markets in MENA, Southeast Asia, and Sub-Saharan Africa that most providers do not support. Adding a new country does not mean rebuilding your onboarding stack.

See the Full Coverage Map

Find the gaps in your current verification stack

Most product teams only discover blind spots after a fraud incident or a failed audit. Shufti's proprietary Blind Spot Audit maps your current verification flow against your markets, risk profile, and compliance obligations, and identifies exactly where coverage is missing before it becomes a problem.

Request a Blind Spot Audit

See how Shufti compares to your current vendor

Shufti's vendor comparison tool lets you independently test performance using your own data, not vendor claims. Compare approval rates, fraud detection, and user experience side by side to make faster, lower-risk defensible decisions without disrupting your current setup.

Run the Comparison

BUILT FOR REAL PRODUCTS

One platform powering product teams across every industry

Ship compliance without slowing onboarding

Meet regulatory obligations while keeping onboarding fast. Shufti replaces fragmented KYC, AML, and monitoring vendors with one integration, so product teams ship compliance features without waiting on procurement or engineering.

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FREQUENTLY ASKED QUESTIONS

What product teams ask us most

How long does it take to go live?

Most teams reach production within 24 hours. Sandbox access is available on the day of signup. Shufti provides a dedicated implementation engineer for enterprise onboarding and pre-built hosted flows for teams that want to go live without writing frontend code.

Can we update verification flows without involving engineering?

Yes. Shufti's no-code Journey Builder lets product teams configure flows, update risk rules, and add new markets directly from the dashboard. Changes go live in minutes with no deployment required.

How does Shufti reduce drop-off at verification?

Shufti's AI scores each user's risk level in real time and adjusts the verification flow accordingly. Low-risk users pass in seconds with minimal friction. Higher-risk users receive appropriate checks. Most clients see a measurable reduction in verification drop-off within the first 90 days.

Does Shufti cover the markets we are expanding into?

Shufti covers identity verification, AML screening, and localised document libraries across 240+ countries and territories. Adding a new market is a configuration change, not a new integration. Your engineering team does not need to be involved.

Can Shufti replace our existing verification and fraud vendors?

Yes. Shufti covers identity verification, fraud detection, AML screening, and authentication through a single API and contract. Most clients consolidate from three or four vendors to Shufti within six months of going live.

What happens when a regulation changes in one of our markets?

Nothing changes in your codebase. Compliance rules and market-specific requirements are managed in the Shufti dashboard by your product or compliance team. Engineering does not need to raise a ticket or push a deployment.

How does Shufti handle different risk levels across markets?

Shufti's Journey Builder supports configurable risk tiers by market, product type, and customer category. A user onboarding in Germany can have a different verification flow from one onboarding in Nigeria, managed from the same dashboard without separate integrations.

Ready to stop losing users at verification?

Shufti will map your current onboarding flow against your markets and risk profile, and show exactly where coverage is missing.

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