Shufti Journey Builder: Seamless Customer Experiences

100%

Customization options available

240+

Jurisdiction-centric journeys

47%

Percentage decrease in manual review

Why you need customized journeys for your users?

IDV and KYC flows change according to the jurisdiction you are operating in. Off the shelf solutions can never be enough as they are a one-size-fits-all approach. Shufti, with its fully in-house tech and data simplifies journey creations so you can onboard anyone and everyone.

Design & drag

Log in to the Shufti back office, give your journey a unique name, and visually map your workflow. Simply drag and drop your desired verification services onto the canvas.

Configure & preview

Configure the settings for each service from the available options. Our real-time preview lets you see exactly what your end-user will experience, ensuring a seamless process.

Save & launch

Once satisfied, save your KYC journey template. Instantly generate a verification URL by selecting "Start Demo" or use our auto-generated code snippets.

Verifications made smoother with Shufti customer Journey Builder

Build a verification ecosystem that protects all your users, from casual browsers to top creators, throughout their entire lifecycle on your platform.

No-Code simplicity

Empower your team to design and update verification processes effortlessly, no developers required. Shufti's no-code journey builder with a drag-and-drop interface enables instant configuration, helping you move faster from concept to launch.

Launch compliant verification journeys without coding expertise.
Reduce reliance on engineering teams and accelerate innovation.

Total customization

Create unique verification experiences that fit your business model, risk level, and audience. Combine multiple checks from face verification to AML screening into one cohesive flow.

Tailor verification steps by region, product type, or risk profile.
Mix and match identity services to build flexible, scalable solutions.

Real-time end-user preview

Eliminate uncertainty by previewing exactly how your verification journey appears to users. Test the interface, flow, and logic before deployment for a seamless customer experience with Shufti's user journey builder.

View the complete end-user experience instantly.
Refine and optimize verification steps prior to launch.

Best ID match

Shufti offers best IDV match according to your user. Whether you are verifying a screenshot of a driving license in Brazil or an electronic ID in Scotland, Shufti knows how to streamline verification flows.

Guides businesses on the most cost-saving and efficient IDV method.
Reduces friction for users so they can be onboarded with ease.

Developer-friendly API

For deeper integrations, Shufti provides a robust journey builder API that lets developers trigger, customize, and monitor verification journeys programmatically.

Connect your systems directly to Shufti’s verification engine.
Enable automated workflows for high-volume or complex use cases.

Build smarter verification journeys - personalized, compliant and Shufti-powered.

Explore Our Backoffice

The Building blocks for unbeatable compliance and fraud detection

Explore Shufti's IDV solution

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The 1% that matters in fraud prevention

Most vendors boast “99% fraud prevention”, but the real danger hides in the 1% they overlook. In this whitepaper, follow the story of Jack, a seasoned fraudster who thrives in those blind spots. Discover why it’s time for companies to move beyond surface-level checks and adopt solutions that truly understand the nuance in every case.

Download the whitepaper

Two Paths to Value: API & No-Code

Built for your entire team: API & no-code

For the builders

One REST API connects eIDV, AML, KYB, and biometrics so engineers can compose risk-based flows and integrate with your core wallet or banking platform.

For the strategists

Drag-and-drop policies by geography, product, and transaction type. Set step-up rules and evidence requirements without release cycles.

Frequently Asked Questions

What is the Journey Builder?

The Journey Builder is a no-code, drag-and-drop tool within the Shufti back office that allows you to create, customize, and deploy end-to-end identity verification workflows without needing engineering resources.

Do I need to be a developer to use the Journey Builder?

Not at all. The tool is designed for non-technical users from compliance, product, and operations teams. The intuitive interface makes building and managing journeys simple for everyone.

How do I start a verification with a journey I've created?

Once you save your journey, you can click "Start Demo" to instantly generate a secure verification link to share with your end-users. For a more integrated approach, you can use the provided API to call the journey from your own application.

Can I create different journeys for different user types?

Yes. This is one of the core benefits. You can create and save unlimited journey templates, allowing you to design low-friction flows for low-risk users and more robust, multi-step journeys for high-risk scenarios.

What is the difference between the Journey Builder and the Auto Code Generator?

The Journey Builder is a visual tool for creating a multi-step workflow (e.g., Document Verification + AML Screening + Address Verification). The Auto Code Generator is a developer tool that provides the specific code needed to integrate individual services or complete journeys into your application.

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Build journeys that verify, simplify, and convert 10x more users

Shufti powers trusted journeys at scale