In addition to this, the metaverse depends on cryptocurrency payments and digital assets that further rely on blockchain distributed ledger, which paves new ways to scam people. Smart contracts are also becoming vulnerable as they are pieces of code on the blockchain ledger that automatically process when certain conditions are fulfilled. Due to this, cyberattackers are directed towards smart contracts. However, in writing, smart contract providers ensure that customers will receive virtual assets like NFT, once payment is made. But fraudsters are deliberately exploiting by deploying bogus smart contracts that appear legit in ads but are scams in reality.
People’s Bank of China to Monitor Metaverse
Keeping in mind, the adverse consequences of metaverse scams, the director of the AML unit at People’s Bank of China (PBoC), proposed that the underlying crackdown on digital currencies could expand to metaverse as well, as cryptocurrencies and meta are ranked as risk assets, therefore law enforce authorities will keep strict vigilance on the evolution of these new emerging assets.
“As virtual assets, especially virtual currencies, pose increasingly serious challenges to national currency sovereignty, anti-fraud, anti-money laundering, and anti-terrorist financing, international organizations and governments are strengthening the supervision of virtual assets,” said the director.
In addition to this, according to PBoC representatives, metaverse and crypto investment remains anonymous due to their decentralized nature. This government initiative aims to reduce the risk of illicit crowd-funding, tax evasion, money laundering, and other financial crimes.
Legal Issues Related to Metaverse Content
After increased cybercriminal activities, the next emerging issue is related to false claims on the metaverse content. Thus, these claims come under three categories, which are;
1. Copyright
The Copyright Act secures the creator from third parties replicating their content. Particularly, there is a term “fair use” that protects copying based on certain factors, but in reality, it comes down to judge or jury orders, whether they think it is fair or not. However, in a metaverse ecosystem that incorporates cityscapes, the owner can claim copyrights for such use. In addition to this, if an individual entity inputs copyrighted content into the metaverse, only the respective customer will be liable for the actions, not the company, as the business interests are secured under Digital Millennium Copyright Act (DMCA).
2. Trademark
Trademark laws and standards secure the internet of genuine content creators against the illegal or unpermitted use of trademarks in a way to make customers believe that the trademark owner is either source of content or endorsing goods. The same goes for metaverse companies, if businesses use someone else trademarks and appear to be legit businesses are held liable for actions. Under the Federal Trademark Anti-Dilution Act, national brands are permitted to sue if their trademark is advertised or branded by other businesses. Thus, metaverse companies need to be wise enough not to include brand images into their advertisements, like scheme teasers, etc.
3. Right of Publicity
The rights of publicity is another major legal issue that the metaverse industry is struggling to cope with. Usually, the metaverse companies use names, likenesses, and voices of celebrities as well as individuals without their consent or acknowledgment. However, the set of standards for lawsuits varies region-wise. Other than this, using third-party persons in metaverse products could also be considered unlawful. To secure the rights of publicity, the Communications Decency Act is established.
How Shufti Pro Can Help
As criminal activities are increasing and metaverse is being exploited, companies need to enhance cybersecurity systems. Like other businesses, trust is a crucial factor for growth. This can only be accomplished by onboarding legit investors. However, conventional ways of securing business interest are incompetent to fight sophisticated criminals that are using tech-driven tools to manipulate this industry. In addition to this, determining the originality or metaverse product is also becoming quite difficult. Hence, reducing scams and onboarding legitimate customers is only possible through digital identity verification solutions.
Shufti Pro’s robust identity verification services are an ideal solution for metaverse companies as they can precisely determine the true identities of investors and categorize them according to risk level. AI-powered AML screening service also verifies customers against 1700+ global watchlists with 98.67% in less than a second.
Want to know more about identity verification services? Get in touch with experts!
