Shufti Launches Self-Service Portal for Instant Identity Verification

London, United Kingdom, September 02, 2025 — Shufti, a leading identity verification and compliance solutions provider, has launched its Self-Service Portal—a frictionless way for businesses to activate digital verification workflows without navigating slow procurement cycles, technical walkthroughs, or vendor gatekeeping.

For startups and scaling companies, every lost week in the onboarding cycle comes with real cost. Lengthy KYC/AML setup, drawn-out pricing negotiations, and integration delays often stall access to essential compliance tools. 

In high-growth environments, this isn’t just an inconvenience; it’s a direct threat to customer conversion, regulatory readiness, and market entry.

Industry research shows the depth of this problem. A 2024 global study of more than 150 C-level executives across Singapore’s banking sector revealed that nearly 90% lost clients in the past year due to onboarding inefficiencies—a 35% jump from 2023. 

But the issue isn’t limited to banks. Early-stage businesses across fintech, gaming, and healthcare face similar friction, with weeks lost to compliance vendor back-and-forth before any real verification begins.

Many report the challenge isn’t a lack of intent, it’s the procurement process itself. Contracts, integration demos, and multi-team reviews slow down the ability to verify customers, respond to fraud risks, or meet regulatory deadlines. 

For smaller companies without in-house compliance or legal teams, these delays become critical blockers to scale.

To solve this bottleneck, Shufti’s Self-Service Portal offers a direct pathway to verification. Instead of chasing sales teams, businesses can now sign up, select a plan, and start testing or deploying KYC, AML, and facial biometric tools within minutes. 

There’s no need for extended onboarding, fixed-term contracts, or budget approvals, just instant access to infrastructure that supports verification at any scale.

The platform assists organisations from the initial test to full-scale rollout. Its feature model is divided into three levels: free testing, mid-tier processes for scaling enterprises, and advanced enterprise plans for handling big user volumes or regional compliance programs. 

Across all plans, teams can:

• Access dashboards and usage metrics in real time.
• Manage verification flows through a unified interface.
• Integrate KYC and AML tools without waiting for custom onboarding.
• Switch between tiers as business and regulatory needs evolve.

The launch reflects Shufti’s broader belief that responsible onboarding should not be a privilege reserved for firms with long procurement cycles and large compliance budgets. 

For startups, it removes early barriers that can delay growth. For established enterprises, it replaces traditional vendor gatekeeping with a self-service platform that can be switched on immediately and scaled worldwide.

The Self-Service Portal is live and available globally, marking a step toward making end-to-end digital verification and compliance checks as accessible as opening a website.

About Shufti

Shufti is a global identity verification and compliance technology provider, helping organizations meet KYC, KYB, AML screening, and broader fraud-prevention obligations with speed and accuracy. 

Trusted by more than 1,000 enterprises across financial services, iGaming, e-commerce, healthcare, and digital platforms, Shufti empowers businesses in 240+ countries and territories to build trust through secure and efficient verification.

Media Contact

Neliswa Mncube

Senior Product Marketing Manager | Shufti
Email: [email protected]
Phone: +44 1225 290329