How Shufti helps product managers win?
Shufti gives PMs what they need most: identity verification that’s fast, flexible, and developer-friendly. You get secure onboarding flows that blend seamlessly into apps, helping you grow safely and globally.
Efficient user onboarding with the least amount of friction
Shufti helps product managers deliver signups that feel effortless without sacrificing security. With Shufti, product managers get to use the ‘best match’ to verify users from different risk areas.
- One-click KYC flows reduce drop-offs thereby ensuring at least 30-40% higher conversion rate.
- Mobile-first design optimized for apps and marketplaces so users can be onboarded with ease.
API-First integration for easy deployment
Shufti’s API-first integration approach simplifies deployment, enabling product teams to embed ID verification seamlessly into their platforms without disrupting user experience.
- Pre-built SDKs and modular APIs let developers integrate verification flows with minimal code and maximum customization.
- Sandbox environments for quick testing and rollout so as your platform grows, Shufti’s integration adapts, supporting global compliance needs.
Risk-based verification done through Shufti’s journey builder
With Shufti, product managers can adapt the user journeys so that verification steps can be tailored to the risk of the individual,
- Apply stricter checks for high-risk profiles so that the number of false positives can be kept to a minimum.
- Allow businesses to use tailor made verification pipelines through Shufti’s journey builder so companies can get high or low level of assurance according to their needs.
Global compliance that is simplified for greater scalability
Expand across borders without building compliance from scratch. With Shufti, product managers can achieve compliance as they scale across countries and continents.
- Support for 240+ countries & territories so you can achieve the highest ROI for your business.
- Automated updates for evolving AML/KYC rules across different jurisdictions.
Actionable insights for iteration so managers can constantly improve
Shufti provides actionable insights from every verification journey, helping product managers make data-informed decisions to optimize onboarding flows. With real-time analytics and detailed performance reports, teams can identify friction points easily
- Pinpoint where users drop off or face issues, and fine-tune the flow for higher completion rates.
- Leverage reporting dashboards to measure success, test improvements, and support product iterations.
A Day with Shufti in your toolkit
Morning: Conversions go up
You review yesterday’s signups, conversion is up 12% because Shufti shaved seconds off verification. No compliance issues, no fraud spikes.
Afternoon: Scalability is achieved
Your team tests a new market launch. Shufti’s pre-configured KYC flows for that region are live in hours, not weeks. Your developers keep shipping features instead of compliance fixes.
Evening: Almost no manual reviews
A board meeting happens. Instead of explaining friction problems, you highlight seamless onboarding, fraud prevention, and global-ready compliance, all powered by Shufti.
This is product leadership with trust built in. Learn more about Shufti’s entire IDV process here.
Verify 10,000 types of documentsTop identity verification solutions for product managers
Shufti offers a comprehensive suite of digital identity verification and compliance solutions designed to help businesses onboard users securely, meet global regulatory requirements, and prevent fraud. Here is a complete list of Shufti's toolkit for product managers.
Face Verification
Document Verification
Liveness Detection
KYC (Know Your Customer)
KYB (Know Your Business)
AML Screening
Consent Management
OCR (Optical Character Recognition)
Address Verification
2FA & Biometric Authentication
Verifies the legitimacy and structure of businesses by checking registration documents, ownership data, and watchlists. It also streamlines B2B onboarding and compliance.
Confirms a user’s identity by matching their live selfie with a photo on their ID. Uses advanced liveness detection to prevent spoofing and deepfakes.
Authenticates government-issued IDs like passports or driver’s licenses for real-time identity validation. Detects forgeries, tampering, and expired documents.
Ensures that the user is physically present during verification through real-time analysis. It also prevents the use of static images, videos, or masks.
Automates identity checks to comply with global KYC regulations. It also helps you verify user identities before onboarding or transactions.
Verifies the legitimacy and structure of businesses by checking registration documents, ownership data, and watchlists. It also streamlines B2B onboarding and compliance.
Scans users and businesses against global sanction lists, PEP lists, and criminal databases. Additionally, it helps ensure compliance with anti-money laundering laws.
Captures and stores user consent for compliance with data privacy laws like GDPR. Keeps audit trails for regulatory transparency.
Extracts data from IDs, documents, and forms with high accuracy. Speeds up the onboarding process and reduces manual data entry.
Validates residential or business addresses using submitted documents or databases. Useful for compliance and service eligibility checks.
Adds an extra layer of security through multi-factor and biometric authentication. It also enhances login protection and transaction security.
A toolkit built for every industry
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Frequently Asked Questions
Why do product managers need to consider KYC and AML compliance?
KYC and AML compliance aren’t just ways to evade legal responsibilities. They are core to user trust and risk management. Product Managers must ensure that every onboarding flow meets regulatory standards while maintaining a frictionless user journey, protecting both the business and its customers.
How can product managers integrate compliance solutions into their product workflows?
Compliance can be seamlessly embedded through APIs, SDKs, or modular verification flows. The key is to design compliance as an invisible layer integrated into the product’s natural UX ensuring users stay engaged while data is validated securely in the background.
What challenges do product managers face when implementing AML/KYC solutions?
Balancing security and simplicity is the toughest part. PMs often face challenges around regional compliance differences, evolving regulations, integration complexity, and maintaining a consistent UX across markets, all while ensuring speed and scalability.
How can Shufti help product managers streamline compliance and improve UX?
Shufti offers AI-powered, customized verification that adapts to global standards while keeping the process quick and intuitive. With real-time identity checks and flexible APIs, PMs can deliver compliance without compromise achieving both trust and conversion.
Can compliance checks be customized by region or product type?
Prioritize clarity, automation, and adaptability. Use guided UX to educate users, leverage risk-based verification to reduce unnecessary friction, and partner with providers who keep compliance frameworks current across all jurisdictions.
What are the best practices for building compliant onboarding flows?
Prioritize clarity, automation, and adaptability. Use guided UX to educate users, leverage risk-based verification to reduce unnecessary friction, and partner with providers who keep compliance frameworks current across all jurisdictions.
How do product managers measure the success of their KYC/AML integration?
Key metrics that are used by product managers include approval rates, verification speed, drop-off reduction, and fraud detection accuracy, helping PMs find the sweet spot between safety and seamlessness.
How can product managers stay updated with changing global AML regulations?
Continuous monitoring is essential. PMs can stay informed through compliance partners like Shufti that automatically update verification logic, and by tracking updates from global regulatory bodies such as FATF, FINTRAC, and the EU AML Authority.
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