Stop Deepfakes Before They Strike

Stop Deepfakes Before They Strike

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THE BOARDROOM WHERE EVERY OPINION SHAPES THE KYC SOFTWARE SWITCHING DECISION

It started with a single question:
What happens when accuracy fails?

Every false acceptance opened the door to risk.
Every false rejection closed it on a trusted customer.
Soon, the boardroom wasn’t just debating policies,
they were fighting for balance between risk and reliability.

For Mooven Enterprise, that reality was just beginning to unfold.
Each decision felt like a scale tipping between trust and threat.

tarazu-image

False Acceptance Rate . The percentage of fraudsters wrongly accepted as genuine.

False Acceptance Rate . The percentage of fraudsters wrongly accepted as genuine.

so when the scale tips, how will your business keep it balanced?

One Day Before Crisis

The Brewing Problem

Mooven Enterprise, once a rising crypto star, had quickly evolved beyond digital assets and into the broader fintech world.

To capture the next wave of innovation, it launched a child brand, a bold leap into a space defined by tighter regulations, stricter compliance, and higher stakes.

But with growth came complexity.

The compliance team soon found itself overwhelmed and drowning in false acceptances, false rejections, and incomplete KYC profiles.

Each mistake didn’t just cost time. It cost credibility.
And with every delay, another customer slipped away.

The Breaking Point

At the center of the chaos sat Miss Checks-a-lot, the Chief Compliance Officer.

Her inbox overflowed with failed verifications and urgent internal alerts.
She had raised the issue before, but no one had listened.
Until that day, when silence became too costly to ignore.

How many red flags does it take before someone finally acts?

Scroll down to see what happens next

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Mr. Bigg B calls the boardroom — everyone is invited to the meeting.

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Mooven’s customer onboarding process was beginning to show cracks beneath the surface.

Behind the glowing dashboards and viral success, the numbers told a different story:

moovens-customer-onboarding-graph-image

In total, nearly 58.5% of potential customers faced friction before even finishing the process. It wasn’t a collapse, just the first tremor of a system under pressure.

Inside the Boardroom of Mooven Enterprises

As the data faded from the screen, every face turned toward. Mr. Bigg B, hoping this time, something would change.

Mr. Bigg B

“Alright, team. We all know why we’re here. The last few weeks haven’t been easy to watch. I’ve gone through the reports, the customer escalations, and the system alerts, and the pattern isn’t good.
I’m not looking for assumptions; I’m looking for clarity. Let’s talk openly about what’s going wrong. Miss Checks-a-Lot, let’s start with you. You’ve been closest to this.”

“Hi everyone. Let’s start with the truth.

Fraud has changed, it’s faster, more sophisticated, and powered by Gen-AI capable of mimicking real people with alarming accuracy. Our old defenses simply aren’t keeping up.

You’ve all seen the fallout, failed verifications, frustrated customers, and long nights spent digging through cases that never should’ve slipped through.
We can’t keep firefighting what’s already broken. It’s time to face this head-on.

This isn’t about blame.
It’s about finally getting ahead of the problem.”

Miss Checks-a-lot

The silence stretched. It was Miss Checks A lot’s turn to speak

“Let’s be honest about where we’re falling short.

Too many fakes are slipping through because our detection systems can’t keep pace with deepfakes and synthetic IDs.
Real customers are being blocked, as authentication continues to fail the people we actually want to onboard.
We’re missing adaptive compliance, systems that evolve with new fraud patterns and typologies.
And globally, we’re running into gaps and inconsistencies, hitting walls with document types and regional verification checks.”

Boardroom Reality Check:

Mooven’s verification system is losing balance. It's too defensive and not adaptive.
Nearly half of all global documents can’t be verified cleanly. And the AI keeps flagging real users while letting fraud slip through.

You don’t out-regulate fraud. You outthink it.

“Look, our top priority has to be reducing false acceptances.
Right now, our screening process is too weak and that’s a major risk.
One wrong approval could expose us to regulatory penalties and serious reputational damage.

Our AML system runs checks across dozens of lists, yet we’re still flagging genuine users.
So yes, false declines are an issue too.
But I’d rather deal with a slower, stricter process than let imposters slip through.”

Captain Coin

“I get it, Miss Checks-a-Lot, but we can’t keep the doors locked just to feel safe.

If real users keep getting rejected, we’re not stopping fraud, we’re losing revenue.”

“You’re right, Captain Coin. I completely agree.

But we don’t have any substance left in our current solution.

so we can’t keep locking out real users just to stay safe.
But the truth is, our system isn’t failing because of intent.
It’s failing because of poor image quality, language barriers, and technical limitations we still haven’t solved.”

Miss Checks-a-lot

“And what worries me even more are the cracks hiding beneath the surface. When documents come in as photos, light glares and shadows distort key details.
The OCR struggles to extract information, and legitimate users end up rejected.

We’re onboarding customers globally, which brings language and format limitations.
Non-Latin documents cost more to process and often fail automated checks.

Our AML screening runs across dozens of watchlists, but without context or intelligence, it it keeps flagging genuine people as false.”

And then there are our customers from emerging markets, often using older phones and low-resolution cameras.
These are real people, usually between 30 and 35 years old, trying to get verified through a system designed for perfect inputs.

So yes, we’re catching imposter.
but we’re also punishing the very users we’re meant to serve.

Maybe it’s time we rethink our KYC solution because these are the very challenges a strong vendor should already be solving.”

“I’ve seen this before, every vendor promises scalability, until the traffic hits.
When demand spikes, they lag. When systems scale, they break.
And now we’re left carrying the technical debt of too many vendors stitched together.

And let’s not forget the debt we’ve piled up from juggling multiple platforms.
Every integration adds complexity, more APIs, more sync points, more failure points.

Maintaining three separate systems for KYC, AML, and onboarding isn’t strategy, it’s survival held together with duct tape.

We need one solution, and it needs to be strong enough to handle it all.
I can’t justify another patchwork fix, not when reliability is what’s breaking us.”

Miss Coda Yoda

Miss Coda Yoda stands her ground.
She’s not pushing back for argument’s sake. she’s defending what works.

The Room Divides
Everyone wants something different, but can the team find the balance that keeps them together?

Mr. Bigg B

“Hold on, everyone. Let’s take a breath before we jump to conclusions.
We’ve heard from Compliance and Tech. Now it’s time to let the numbers speak.

Our Chief Financial Officer has been watching this unfold in silence.
Captain Coin, the floor is yours.”

The room falls silent. Every eye turns to Captain Coin.
What he’s about to say could change everything.

Captain Coin

“Before we go any further, let’s ground this in facts and figures.

I’ve heard everyone’s concerns, and I agree, when choosing our digital KYC provider, we need to stay within budget. But I’ve also noticed that thousands of our users are completing KYC multiple times just to access different services.

To solve this effectively, we need to prioritize a scalable solution, one that supports a reusable ID feature.This will reduce friction and deliver a smoother, more consistent user experience across all our platforms.”

Finally, before we move forward, I expect our KYC provider to clearly answer seven critical questions for us.

Q1

What measurable value will the solution deliver? Is there transparent, upfront costing, with a predictable, gradual pricing model and no hidden fees?

Q2

How robust is the automation? Does it truly minimize manual intervention, or could poor automation inadvertently increase overall costs?

Q3

How are False Acceptance Rates (FAR) and False Rejection Rates (FRR) managed to maximize value while supporting the compliance team, especially Miss Checks-a-Lot?

Q4

Do they offer automated and reliable document verification, even in difficult markets ensuring accurate verification of documents with complex holograms and security features on documents?

Q5

As the company scales into new regions, can they guarantee whether the cost per user will remain stable, decrease, or spike?

Q6

How supportive and localized is the solution in meeting our Ideal Customer Profile (ICP) needs?

Q7

How stable is the system under peak operational stress or heavy user loads?

Samantha's Observation – Chief Product Officer

Seven hours.
That’s how long they’ve been in that room, debating, defending, and circling the same problems from every angle.
I’ve watched the coffee grow cold, the voices rise, and the patience wear thin.

As I step back, I can’t help but wonder.
After seven hours of debate, what could Mr. Bigg B possibly say that would change everything?

Samantha's Notes

  • The CTO is waving slides like magic tricks, talking integrations, CRMs, and every tech buzzword in the book.
  • The CCO is gripping her rulebook like it’s the company’s holy text, quoting compliance line by line.
  • The CEO is pacing, trying to sound optimistic while holding the chaos together.
  • The CFO is counting every penny as if it’s the last cookie in the jar.

From the outside, it didn’t look like a strategy debate.
They were just trying to keep their cool while pretending they had everything under control.

“You’re right, Captain Coin. Those seven questions are exactly where we start.
We’ve debated enough. Now we test every claim against those questions.
If a vendor can’t give us clear, evidence-backed answers, they’re off the list.

It’s time we stop patching and start partnering with someone who can grow at our pace.”

The discussion had run its course. All eyes turned to Mr. Big B, waiting for direction.

TO THE READER SITTING ON THE OTHER SIDE OF THE SCREEN.
WE ARE INVITING YOU TO STEP INTO THIS BOARDROOM

Scroll down to Accept the Invitation

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Welcome, decision-maker.
You’re now sitting where Mr. Big B sits.
Every concern you’ve heard, from compliance, tech, finance, and leadership, is waiting on your decision.

What will you prioritize first?

Accuracy

Speed

Compliance

Cost

Customer Trust

Scroll down to Accept any option?

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balance

The Heisenberg Principle of the Boardroom

Every decision shifts the balance.
The more you focus on one goal, the more the others move out of view.
In business, observation changes the outcome.

Let’s see what Mr. Big B will do now…

Accuracy

Response Time

Pass Rate

User Experience

accuracy-tab-img response-time-tab-img pass-rate-tab-image user-experience-tab-img

Metrics Positively Affected

Metrics Negatively Affected

So, if we’re all in agreement, we’ll move forward and change our KYC provider.
But this time, it has to solve every problem we’ve uncovered today. The same balance you’ve just weighed yourself.

If anyone already has a solution in mind, now’s the time to bring it up.
Let’s put every option on the table and see who can truly deliver without compromise.

“I might have something worth considering.

A few weeks ago, at the Shufti Evening of Trust in London, I met several compliance and risk leaders from across the industry.
Everyone was facing the same challenges we’ve been struggling with here, false declines, slow onboarding, and fragile verification workflows.

That’s when the Shufti team stepped in and showed us how these problems could actually be solved.”

Miss Checks-a-Lot Speaks Up

Mr. Bigg B

Big B takes control. He won’t rest until every voice is heard.

“Alright, Miss Checks-a-Lot, you’ve got everyone’s attention.
If we’re seriously considering this change, walk us through how Shufti’s solution addresses everyone’s concerns in this room, and remember, my priorities stay at the top.”

“Thank you, Mr. Big B. I’ve been waiting for this chance to finally connect all the dots. For weeks, I’ve been reviewing alternatives, testing, comparing, and speaking with different vendors.
And one name stood out every single time.

I’m excited to show how switching to Shufti directly addresses the concerns that have long frustrated our teams.”

“Shufti uses adaptive verification thresholds and AI-driven context understanding to let genuine users pass smoothly while stopping fraud. Its global document coverage and enriched AML intelligence reduce false positives, cut manual reviews, and deliver verified results in seconds, bridging speed, coverage, and trust.”

shufti-bridges-iamge

Code Yoda, I’ve heard your concerns loud and clear. The constant integration headaches, the patchwork of third-party tools, and the data gaps between systems keep holding us back, and that is exactly where Shufti stands apart.

From an end-user perspective, it offers one complete solution that works fast, delivers accuracy, and feels effortless. There is no need to juggle vendors, deal with broken APIs, or patch things manually anymore.

With Shufti’s in-house KYC technology stack, everything from identity verification to AML screening operates within one unified ecosystem that simply works.

shufti-unified-kyc-stack

What truly stands out is the way it adaptive compliance framework optimizes both FAR and FRR at the same time, ensuring users aren’t affected by false declines or false acceptances.
Even the address verification is intelligent, detecting incomplete KYC profiles and closing the final gaps in the verification process. And this isn’t just a claim.

Shufti leads the industry in customer satisfaction, holding an “Excellent” 4.8 Trustpilot rating based on more than 3,000 global reviews.“

shufti-unified-kyc-stack

Let me break it down for you.

Captain Coin, my dearest friend, you’ll be pleased with what you’re about to hear.
Shufti’s flat and transparent pricing model comes with no hidden fees for OCR extraction, no extra charges for back-office access, and no added costs for premium fraud detection.

This level of clarity and cost efficiency fits perfectly with our financial goals, removing unexpected expenses and ensuring we get maximum value from every dollar we invest.”

“Finally, Mr. Big B, you can be confident that Shufti’s global reach supports our growth ambitions without compromise.

It delivers seamless verification wherever we operate, using adaptive technology that scales effortlessly as we expand into new markets.
Accuracy, privacy, and speed come built in, with no trade-offs and no limitations.

And if you ask anyone in compliance today, they’ll tell you the same. Shufti is the one solution that keeps everyone winning.”

Mr. Big B leans back, a faint smile breaking through the fatigue.

“I like what I'm hearing but before we make any switches, let put it to the test.
We will run an A/B verification trial, where half of the onboarding flow through our current vendor SubX, and the other half through Shufti.

We will track speed, accuracy, and user satisfaction side by side. If Shufti performs the way Miss Checks-a-Lot descibed, then we'll have our answer. “

Around the table, heads nod, not out of relief, but with the quiet confidence of a team finally moving toward clarity.