Case Study: How Shufti anchors Rapid Global Expansion for BigCash, a Popular Gaming Technology Platform

BECKY P. March 11, 2025 3 minute read

01 Challenge: Compliance and Payment Verification
02 Solution: Shufti’s Adaptive KYC & IDV Solutions
03 Results: Secure, Seamless Expansion
04 Future-Proofing Growth with Shufti

Witzeal Technologies, India’s leading gaming platform BigCash, with its 40 million+ users and 1.5 million monthly active users partners with Shufti for its global business launch for more than 50+ countries. Witzeal needed a scalable, cost-effective KYC solution that ensured compliance without disrupting the user experience and thus chose to partner with Shufti who fulfills these requirements.

Challenge: Compliance and Payment Verification

Globally, the regulatory environment for gaming companies is structured and it was essential for Witzeal to ensure compliance with the applicable laws. When Witzeal considered expanding beyond India, forefront were thoughts on KYC and fraud prevention yet managing seamless onboarding and continuous review of users.

Solution: Shufti’s Adaptive KYC & IDV Solutions

To address these challenges, Witzeal partnered with Shufti for its scalable, AI-powered KYC technology.

“We focused on three key factors when selecting a provider: scalability, ease of use, and outstanding customer support—Shufti delivered on all fronts.” — Ketan Godkhindi, Chief Strategy Officer, Witzeal Technologies

How Shufti Helped:

Automated, Perpetual KYC: Continuous monitoring of user activity to detect fraud without disrupting gameplay.
High-Speed Verification: AI-powered IDV checks users within seconds, maintaining a frictionless experience.
High Accuracy: Reducing manual reviews, saving time and operational costs.
Localized Compliance: Ensuring adherence to regulations in 50+ countries, including India’s new Digital Personal Data Protection Act (DPDPA), which mandates on-premise data storage for Indian users.

Results: Secure, Seamless Expansion

Using Shufti’s automated fraud prevention and compliance-driven approach, Witzeal has:

Expanded BigCash to 50+ countries while meeting global KYC standards.
Fraud risk mitigated up to 95% so far as verification of users without increasing friction.
Ensured compliance with international regulations.

“Partners like Shufti have been the backbone of our expansion. We use Shufti IDV across all 50 countries where we operate.”  — Ketan Godkhindi, CSO, Witzeal

Future-Proofing Growth with Shufti

As gaming regulations evolve, Witzeal remains ahead of the curve with Shufti’s adaptable, AI-driven identity solutions. By prioritizing compliance, security, and user experience, Shufti helps gaming companies like Witzeal scale globally while mitigating fraud risks.

Learn more about how Shufti supports gaming companies here.