Shufti Launches “The One Percent” Campaign to Tackle the Most Dangerous Layer of Fraud

London, United Kingdom – September 02, 2025— The compliance industry has spent decades chasing numbers & percentages—accuracy rates, speed scores, detection benchmarks. Yet under these polished metrics lies an uncomfortable truth: identity fraud has never cared about these percentages. 

It waits in the margins, taking advantage of small flaws in systems that seem nearly perfect, turning statistical reassurance into serious damage. Because trust, which is built on 99%, can be broken by the remaining 1%.

Recognizing this, Shufti, a global identity verification provider, has launched The One Percent, a campaign that challenges accepted notions of accuracy, trust, and resilience in the fight against financial crime. 

The idea is built around a single, often unspoken reality: that most fraud prevention tools miss exactly what matters most. 

The most advanced identity theft attacks, like Deepfake videos that replicate real liveness cues, synthetic identities crafted using fragments of original personal data, and documents that look just real enough to slip past rigid checks, aren’t trying to overwhelm defenses. They’re trying to exploit the one loophole that no one is paying attention to.

In an industry where “99% accuracy” is marketed as protection, Shufti’s One Percent reframes the conversation. That last one percent missed by nearly every system reframes how both risk and confidence should be measured. 

Shufti’s verification platform has been developed with this reality in mind—focusing not just on scale, but on precision at the edge. 

Its universal framework has been trained on rare edge cases across the toughest neighborhoods, including identity and document verification in non-Latin scripts such as Arabic, Cyrillic, and East Asian formats, which often confound standard verification engines. 

The platform also identifies patterns that escape conventional workflows—repeating deepfake cues, inconsistent metadata, and subtle behavioural mismatches

Shufti builds resilience in the margins where conventional tools remain blind by combining biometric liveness age assurance, behavioral analysis, and device intelligence.

Accuracy is no longer enough; resilience demands certainty. And certainty begins with acknowledging that in fraud, the smallest gap is always the most dangerous.

One percent is a call to professionals across compliance, fintech, igaming, and finance to rethink what preparedness means in an era where fraud is quiet, precise, and AI-driven. 

The campaign will also unfold the real-world examples of overlooked fraud, patterns that escaped standard systems, and case-based outcomes that show how today’s attacks don’t test the number strengths; they test your system’s blind spots.

This is not a product announcement. It’s a wake-up call.

About Shufti

Shufti, a global verification provider, builds identity verification checks and AI-driven KYC systems for what others miss. Designed to detect the difficult, not just the obvious, Shufti’s platform combines KYB, AML screening, document verfication, facial biometric analysis, behavioral intelligence, and real-time risk assessment with signals trained specifically on the kinds of fraud that standard tools overlook. 

Trusted by more than 1,000 enterprises and with active coverage in more than 240 countries and territories, Shufti serves banks, fintechs, marketplaces, and governments that need more than just a compliance solution. They need a second layer of certainty where the last one percent doesn’t go unchallenged.

Media Contact

Neliswa Mncube

Senior Product Marketing Manager | Shufti
Email: [email protected]
Phone: +44 1225 290329