Shufti Strengthens Global Leadership in Age Verification by Joining Age Verification Providers Association (AVPA)

London, UK – June 11, 2025 — Shufti, a global leader in AI-powered identity verification and compliance technology, has officially joined the Age Verification Providers Association (AVPA), reinforcing its commitment to delivering privacy-first, high-quality age verification solutions. This strategic move highlights Shufti’s dedication to industry collaboration and the advancement of responsible digital practices.

Shufti’s AVPA membership comes at a pivotal moment as governments around the world rapidly implement new age verification requirements. In the UK, regulators expect compliance measures to be operational by July 2025. Meanwhile, nearly half of U.S. states have passed laws mandating age checks for online platforms, and the EU’s Digital Services Act imposes age-related obligations on major digital services.

This wave of regulation underscores the need for robust, standardized solutions that ensure both compliance and privacy, regardless of jurisdiction.

Shufti continues to evolve its Age Assurance technology, setting new standards for speed, accuracy, and privacy. Leveraging advanced facial analysis and secure identity checks, the solution enables platforms, particularly those hosting age-restricted content to confidently enforce age limits while protecting user data.

Shahid Hanif, CEO of Shufti, stated:

Associations like AVPA play a vital role in shaping industry best practices and helping members navigate complex regulatory frameworks while upholding high standards of privacy and technological integrity.

Iain Corby, Executive Director of AVPA, commented:

About Shufti

Shufti is a global identity verification provider enabling trust, speed, and security for digital businesses. With offices around the world, Shufti serves clients including those in: fintech (e.g. foreign exchange, cryptocurrency)  gaming, e-commerce, marketplaces, and social networks. Its AI-powered platform helps companies verify customers, detect fraud, and stay compliant with KYC, AML, and data privacy regulations around the world. Shufti provides identity solutions in 150+ languages, with the ability to validate 10,000+ IDs in 240+ countries and territories within seconds.

About AVPA

The Age Verification Providers Association (AVPA) is the leading industry body representing providers of age verification and age assurance solutions globally. AVPA works to promote high standards, best practices, and technological innovation in the age verification sector.