Giving Tuesday Campaign: Global Strategies for Safer Fundraising

How to Make Giving Tuesday Campaigns Safe and Compliant

​Giving Tuesday is more than a day for giving. It has become a worldwide movement. Each year, millions of people join to help their communities and support causes that matter to them. Although the event falls right after Thanksgiving in the United States, its message is heard across the globe. 

The central goal of Giving Tuesday is to encourage generosity in the community. It creates a space for people to give back to the community through acts of kindness, financial contributions, and services. On its 13th Anniversary, Giving Tuesday is expected to be the largest yet, with forecasts suggesting more than $4 billion in global donations.​

However, while Giving Tuesday is a day of generosity, the surge in financial activity it brings creates a unique challenge for compliance and fraud prevention.

With billions of dollars in donations, it is crucial for Giving Tuesday campaigns to safeguard their operations through reliable fundraising platform compliance and fraud-prevention systems.

Why Giving Tuesday Matters Worldwide

Giving Tuesday started in 2012 and quickly grew beyond the US. Now, more than 95 countries are involved, each with its own way of encouraging giving. The event invites people from all walks of life; anyone who has a reason to help can participate.

Giving Tuesday encourages donations, volunteering, and acts of kindness. Nonprofit organizations use this moment to launch fundraising campaigns, which are called Giving Tuesday Campaigns.

Each campaign has its own focus. Some raise money for food programs while others support education, healthcare, or emergency relief.

The event helps charities start the end-of-year giving season off on the right foot. Many donors make their first gift on Giving Tuesday, and some even decide to continue giving throughout the year.​

How Compliant Fundraising Platforms Keep Donation Campaigns Safe and Legal

Fundraising, whether through a nonprofit, individual campaign, or crowdfunding, involves more than just collecting donations. It’s about protecting campaign and ensuring that the donations a charity receive are legitimate, secure, and compliant with all relevant laws. For Giving Tuesday, when millions donate online, the risk of fraud is higher than ever, and this is where platform compliance plays a crucial role.

Compliance means knowing who is giving and who is receiving funds. Laws vary by country, but most require platforms to verify the identities of donors and organizations. KYC (Know Your Customer) and AML (Anti Money Laundering) checks are standard. They help keep money safe and reduce risks.

Fundraising platforms can’t ignore compliance with AML laws. If platform fail to meet standards, it risk losing donor trust and, in some cases, could face legal trouble. Compliance with AML Laws equips platforms with necessary crowdfunding fraud prevention techniques that protect charities and donors. 

Choose a platform that provides clear compliance processes and if unclear ask questions about it. If an organization is working across borders, it should learn about international rules to avoid problems.

Spotting Suspicious Donation Monitoring and Risks

Protecting a campaign means keeping an eye out for risky donations. Suspicious donation monitoring involves tracking incoming funds for any unusual activity.

Here are signs to watch out for:

• Donations made from questionable locations.
• Multiple donations from the same person or account in a short time.
• Payments that use odd or outdated methods.
• Donors who refuse to provide basic information.

If a platform notices anything that feels wrong, it should pause the transaction and take necessary steps to clear the suspicion. Some fundraising platforms provide tools for monitoring suspicious donations. These tool help in spotting fraud and suspicious behaviour that needs to be reported to authorities.

Why Donor Due Diligence and Background Checks Are Necessary

It’s important to know who supports fundraising campaigns. Donor due diligence means checking that each donor is genuine. This helps stop fraud, keeps organization legally compliant, and maintains trust in the community.

Background checks involves scanning public sources, and confirm if any information that stands out. Many platforms automate donor background checks. These checks catch stolen identities, block suspicious activity, and keep donation records transparent.

Donor due diligence is not about making things hard for donors, but creating a safe space for giving. When people know fundraising platform care about security, they are more likely to trust their campaign and donate again next year.

Technology for Safer Giving Tuesday Campaigns

Advances in technology have made Giving Tuesday fundraising easier and accessible to wider public. To ensure emerging donation methods stay compliant with regulations, AML softwares now offer automated compliance, fraud checks, and real-time reporting. These tools let fundraisers track donations, monitor giving, and stop suspicious activity right away.

Technology solutions for fundraising include:

• Verified donor identity systems.
• Automated background checks.
• Crowdfunding fraud prevention software.
• Donation monitoring tools.

Fundraiser can use these resources to manage their Giving Tuesday campaign. They help charities respond quickly and keep thier organization secure. Many solutions come with dashboards that make tracking simple.

Securing Giving Tuesday Campaigns with Shufti

Many platforms face rising fraud attempts, cross-border risk, and increasing regulatory expectations during Giving Tuesday. Preventing illicit activity while supporting high donation volumes requires accurate identity verification, strong AML screening, and real-time fraud detection.

Shufti helps fundraising platforms and nonprofit organizations strengthen the security and transparency of their Giving Tuesday campaigns through:

• Global donor identity verification
• Automated sanctions, PEP, and adverse media screening
• Real-time risk scoring and monitoring
• Comprehensive fraud prevention
• Flexible compliance workflows suitable for high-volume campaigns

When platforms adopt reliable verification and screening systems, they preserve the integrity of donation flows and protect communities that depend on charitable support.

Organizations facing complex compliance obligations during seasonal fundraising can rely on Shufti to build and maitain trust, reduce exposure to fraud, and support secure, transparent donation ecosystems.

Request a demo to explore how Shufti can strengthen upcoming Giving Tuesday initiatives.