BigCash Expanded Across 50+ Countries with Scalable KYC

About the Client

BigCash By Witzeal: India's Leading Gaming Platform, Now Operating Globally

Witzeal Technologies operates BigCash, India's leading gaming platform with over 40 million users and 1.5 million monthly active users. The platform has grown from a domestic gaming leader into a global operation, expanding into 50+ countries across multiple regulatory environments.

BigCash partnered with Shufti to support its international expansion with a KYC solution that is scalable, cost-effective, and capable of ensuring compliance without disrupting the user experience: the critical triad for any gaming platform entering regulated markets at speed.

The Challenge

KYC, Fraud Prevention, And Seamless Onboarding Across 50+ Countries

When Witzeal considered expanding BigCash beyond India, the compliance challenge was substantial. The regulatory environment for gaming companies is highly structured globally, and ensuring compliance with applicable laws in each market was non-negotiable. At the same time, the platform could not afford friction that would damage conversion or user experience at scale.

1. Global Regulatory Compliance

   Expanding into 50+ countries required a KYC solution that could meet the specific regulatory requirements of each market, including India's Digital Personal Data Protection Act (DPDPA) mandating on-premise data storage for Indian users.

2. Fraud Prevention at Gaming Scale

   Gaming platforms are high-value targets for fraud. Witzeal needed continuous monitoring of user activity to detect fraud without disrupting gameplay.

3. Scalable, Frictionless Onboarding

   With 40 million+ users and rapid international growth, the KYC solution needed to handle high verification volumes with AI-powered speed while keeping the user experience competitive.

The Solution

AI-Powered IDV, Perpetual KYC, And Localised Compliance Across All 50 Markets

To address these challenges, Witzeal partnered with Shufti for its scalable, AI-powered KYC technology. The solution was selected based on three key criteria: scalability, ease of use, and outstanding customer support. Shufti delivered on all three.

Automated Perpetual KYC

Continuous monitoring of user activity to detect fraud without disrupting gameplay, keeping the platform safe while users remain engaged.

High-Speed AI-Powered IDV

AI-powered identity verification checks users within seconds, maintaining a frictionless experience while reducing manual reviews and associated operational costs.

Localised Compliance

Ensuring adherence to regulations across 50+ countries, including India's DPDPA which mandates on-premise data storage for Indian users, met without a separate compliance stack.

High Accuracy, Low Manual Overhead

High-accuracy AI verification reduced manual reviews, saving time and operational costs while maintaining the verification quality required for gaming compliance.

"We focused on three key factors when selecting a provider: scalability, ease of use, and outstanding customer support—Shufti delivered on all fronts."

The Results

50+ Countries, Up To 95% Fraud Mitigation, And Compliance Without Friction

Since partnering with Shufti, BigCash has successfully expanded its global footprint while maintaining the compliance standards required for gaming operations across diverse regulatory environments, and without increasing onboarding friction for its growing user base.

As gaming regulations continue evolving, Witzeal remains ahead of the curve with Shufti's adaptable, AI-driven identity solutions, prioritising compliance, security, and user experience simultaneously.

"Partners like Shufti have been the backbone of our expansion. We use Shufti IDV across all 50 countries where we operate."