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10 Reasons Why Businesses Should Choose Shufti Pro

Richard Marley
June 08, 2021
6 minutes read
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Started in 2017, Shufti Pro Ltd. has attained a lot of success. Within three years, we have onboarded more than 500 customers, won awards for best services and products and above all, we have achieved a 92% customer satisfaction rate from Crozdesk. Not just this, Shufti Pro also bagged the Best Consumer Service award by best in Biz last year. After years of hard work, the company has managed to acquire more than 100% YoY growth. While bad actors have become strategically stronger in their ill activities, Shufti Pro has enhanced its identity verification solutions to combat all types of identity fraud in 2021 and beyond.

Still wondering why you should choose Shufti Pro? Don’t worry. We have summed up the top 10 reasons that make us the better choice for the corporate sector across the globe.

How to Choose the Right ID Verification Service Provider?

You can consider the following attributes to onboard the perfect identity verification service provider:

Global coverage
Real-time identity verification
Geolocation tracking
Globally compliant solution
Paperless process
Reliable and accurate results
Customised functionality
API and documentation availability

Top 10 Reasons to Choose Shufti Pro

There are tons of reasons that make Shufti Pro the most feasible option for your company’s KYC and AML compliance needs. Let’s discuss the top 10 reasons here.

1. Market-Leading Accuracy Rate

Identity verification is a crucial step in the customer onboarding process. The results must be reliable and highly accurate and Shufti Pro offers businesses a market-leading accuracy rate of 98.67%. With our competitive precision, fighting identity fraud is no longer a challenge for businesses.

2. Reliable Results Within Seconds

Not just competitive accuracy rate but all our solutions take less than 30 seconds. Be it the Anti-Money Laundering screening solution or our identity verification system, you get verified users in less than a minute. That’s not it. We are constantly working on decreasing the timeframe for verifications to milliseconds and increasing the accuracy rate to 100%. As our vision states,

“Our vision is to make IDV seamless and 100% accurate to fight multifaceted fraud. A future where fraud prevention is cost-effective, accessible to every big and small business and identity verification can be performed anywhere in the world in milliseconds.”

3. Omni-Channel Solutions

Shufti Pro offers multiple integration options to the merchants. This makes it more convenient for businesses of any nature to verify all the end-users. It doesn’t matter if your customer is using an iOS system or they are android fanatics.

View our integration options here.

4. Customer-Centric Identity Verification Solutions

Since the beginning, we have followed a customer-centric approach. Our solutions are designed to make the process seamless for the end-users. Shufti Pro’s UI is designed to make the process easy for your customers so that they can effortlessly get their identities verified and you can onboard legitimate people in the blink of an eye.

5. GDPR and PCI DSS Compliant Company

Apart from all the innovative features of our offerings, Shufti Pro is a GDPR and PCI DSS compliant company. We not only help our clients stay KYC and AML compliant, but we also ensure effective compliance with the data protection laws to keep sensitive data secure.

6. Flexible Pricing with Free Trial Option

All of Shufti Pro’s products and services are unique and you can experience the uniqueness with our 7-day free trial option. Furthermore, our pricing plans are flexible enough to meet the identity verification needs of every business. If you are a startup or an MNC, we have plans for everyone, irrespective of the company size.

7. Global Coverage and Enhanced Databases

Shufti Pro is a globally acclaimed company with clients across 230+ countries and territories. We offer services in more than 150 languages supporting 3000+ document types. We have access to databases of 160 countries to sustain the industry-leading accuracy rate. All the identity verification requests we receive are cross-matched against these databases to deliver the most accurate results in seconds.

8. Geolocation Tracking

As an additional layer of security, we also track the location of the end-users. This is how we detect fraud in real-time. If an imposter is trying to manipulate the system with spoof attacks or stolen identity, we can track the location and identify them as suspicious. Moreover, the geolocation data of end-users is provided in the back office for future audit and case building.

9. Automated Data Extraction

The trickiest part in an identity verification process is extracting data from government-issued ID documents. However, Shufti Pro has fully automated systems and our data extraction is done through AI-powered Optical Character Recognition (OCR). After successful extraction, the data is converted into a machine-readable language in no time.

10. Multiple Solutions for One Problem

The one major problem that every business has to face these days is the rapid increase in cybercrime, especially identity fraud. Shufti Pro offers multiple solutions to fight identity fraud in the most effective way possible. Be it synthetic identity fraud, account takeover fraud, new account fraud, replay attacks or any other type of ID fraud, we have a wide array of options that can fight any type of identity fraud in no time. Here are the solutions from us:

KYC
Facial Biometric Authentication
NFC Verification
Face Verification
Consent Verification
Address Verification
AML Screening Suite
Ongoing KYC
Age Verification
KYB (Corporate Verification)

To Sum Up…

Shufti Pro’s identity verification solutions have numerous attributes that help us stand out in the market. Industry-leading accuracy, fastest identity verification solutions, multiple options to fight ID fraud, omnichannel solutions, customer-centric services, automated data extraction, GDPR and PCI DSS compliant company, globally acclaimed products and services, simple processes, flexible pricing, customisation and so many more that you can choose for your customers by employing our identity verification services.

If you need further assistance on Shufti Pro’s offerings, get in touch with our experts.

Talk to Us

Disclaimer: No warranty is herein provided that the information contained in this document is accurate, up-to-date, and/or complete. In no circumstance(s), does such information constitute legal or any other advice. Any person who intends to use, rely, pass-on, or re-publish the information contained herein in any way is solely responsible for the same. We suggest to verify the information and/or obtain expert advice independently if required.

Latest News

News
UAE Central Bank: AML Guidelines Issued for Licensed Financial Institutes
How to Choose the Right ID Verification Service Provider?
Top 10 Reasons to Choose Shufti Pro
To Sum Up…
The UAE Central Bank has issued guidance for financial institutes to fight money laundering, terrorism financing, and other criminal offences by enforcing ‘crime-combating measures’.

On Saturday, the UAE Central Bank issued new guidelines for financial institutions to combat money laundering and terrorism finacing. The regulator in the UAE has asked lenders and other licensed institutions in the country to report any suspicious activities they suspect to be linked with money laundering, terrorism financing or other criminal offences.

The suspicious reports will be filed directly through goAML portal to the UAE’s Financial Intelligence Unit, within 35 days of detection. Khaled Balama, Central Bank Governor, said in his statement that these news guidelines are aimed at reinforcing the efforts of licensed financial institutions to effectively enforce “crime-combating measures.”

The UAE has been vigilant in introducing and adopting strict AML/CFT laws to deal with financial crimes, such as financing of terrorism and money laundering, and illegal organisations. Earlier this year, UAE established an authority to detect and identify financial criminals and individuals suspected of organised crimes.

As per the recent guidance by UAE Central Bank, licensed institutes are obliged to assess the potential risks of money laundering and terrorist financing posed by customers. Moreover, the institutions must develop appropriate AML programs to counter such risks.

In November 2020, the Ministry of Economy also took various measures to fight money laundering; one being setting up the court in Abu Dhabi to tackle tax evasion and money laundering cases.

The new guidelines issued are applicable for organisations, associations, foundations, trusts or other similar companies and arrangements. Recently, UAE has introduced strict penalties for entities failing to comply with AML (Anti-money Laundering) laws. In April, an exchange house was fined Dh496,000 ($136,000) for failure to comply with AML regulations. However, the name of the organisation wasn’t disclosed by the regulator.

Recent Posts

Blog
Top 10 Real-World Scenarios Where Shufti Pro’s IDV Can Help
How to Choose the Right ID Verification Service Provider?
Top 10 Reasons to Choose Shufti Pro
To Sum Up…
Whether you’re an e-commerce store that needs to verify delivery addresses or a bank that has to safeguard against cybersecurity threats, Shufti Pro’s IDV has you covered. With the help of enhanced AI models and fully automated systems, we can assure you that every step will be streamlined starting from the initial stage of account opening. Wondering how? Let’s get started by understanding what our identity verification service offers.

What Does Shufti Pro’s Identity Verification Service Offer?

With Shufti Pro’s identity verification, you can Know Your Customer in 30 seconds, conduct robust AML screening, prevent financial and identity fraud, verify customer addresses, business entities, and much more. Our solutions are powered by thousands of AI models, that can verify 3000+ ID documents in 150+ languages with an accuracy rate of 98.67%.

While the applications of Shufti Pro’s ID verification service are quite diverse, a few scenarios stand out from the rest. In the next section, we will be taking a look at ten of these scenarios where Shufti Pro’s ID verification service can help.

Account Opening

For banking and non-banking financial institutions, it has become imperative to streamline the process of digital onboarding. To make the customer’s experience as smooth as possible, businesses need to use automation and make the process rapid. Additionally, fraudulent players have to be filtered out at this stage to avoid an account being opening with a malicious intent. How does Shufti Pro resolve this? With the help of remote authentication.

Our biometric authentication solution utilizes a “liveness detection” feature which ensures that only legitimate customers are onboarded. Adding to this, our easy-to-use and convenient verification system also reduces customer drop-off rates.

Download Report – New Account Fraud – A new breed of scams and a growing problem to get detailed insights

Apart from financial institutions, other sectors that need to ensure smooth account opening include e-commerce stores, social media platforms, dating sites, and other online businesses. An identity verification software is particularly useful to prevent ever-increasing romance scams.

Age Verification

Due to the increasing adoption of the internet, affordable smartphones, and increasing government investments in the mobile internet infrastructure, more than 1 billion individuals stream online games per month. With simple “check-the-box” techniques for verifying the player’s age, minors on the platform cannot be safeguarded against cyberbullying, viruses, and more importantly, financial frauds.

Shufti Pro’s age verification solution is designed to verify an end-user’s age within 30-60 seconds. By installing an age-gate through our identity verification solution, minors are protected from exposure to violence as well as credit card frauds, identity theft, and other harmful threats. Because of this, our age verification service is also availed by online alcohol sellers, cannabis companies, casinos, and e-cigarette merchants.

Customer Onboarding

Because of increasing regulatory obligations, customer due diligence process has become more stringent. Without a streamlined onboarding process, due diligence procedures can pose as a disincentive for more customers. Here’s a startling statistic that reinforces the importance of smooth and secure customer onboarding:
Shufti Pro provides companies with a chance to increase their revenue and grow their customer base with the help of smooth onboarding methods. This is achieved through several streamlined processes. First, Optical Character Recognition (OCR) technology is used to bring manual data entry processes to a minimum. Secondly, biometric authentication is utilized to rapidly onboard customers and detect fraudulent attempts made by criminals. This includes the detection of deepfake videos, stolen documents, 3-D face masks, and other types of spoof attacks with the help of the “liveness detection” feature.

Download White Paper – Fully Embracing Digital Transformation with Automated AI OCR Engine

Passwordless Logins

Traditional passwords have become a major problem in cybersecurity today. Not only are they easy to forget, they are also simple to crack. Because of large-scale data breaches and phishing attacks, cybercriminals can invade customer accounts within seconds. And once an account has been compromised, it also puts other online accounts under threat.

Shufti Pro enables companies to go passwordless with the help of biometric authentication technology. This method enhances the onboarding process and makes it more secure through selfie logins. With selfie logins, customers can only access their account or perform a high-risk transaction (for instance, a password reset or wire transfers) after presenting their face to the camera in real-time. In case the verification fails, it becomes impossible for a fraudster to log into the account.

Financial Fraud Prevention

In today’s day and age, money launderers have become increasingly sophisticated in the schemes they use. By layering their illegal funds through numerous bank transactions, the money trail becomes nearly impossible to trace. In fact, a Forbes study revealed that 90% of the laundered money goes undetected every year.

To combat financial frauds such as money laundering, financing of terrorist activities, investor scams and more, Shufti Pro combines the use of artificial intelligence, machine learning, and human experts to form the perfect anti-fraud strategy. Each customer that is onboarded is verified against criminal watch lists, Politically Exposed Person (PEP) lists, and global sanction. With automated, ongoing AML verification, financial frauds are mitigated and any risk associated with suspicious entities is completely eliminated.

Identity Theft Protection

When data breaches occurred in the past, customers would simply call their credit card providers to issue a new card and pin. What companies are finding out now is that stolen credit cards don’t only lead to financial fraud, but a much bigger threat has emerged in the form of identity theft.

By stealing credit card credentials or account details through data breaches, criminals are able to forge new identities to commit fraud under the victim’s name. Such frauds can include unauthorized access to medical benefits, filing of fraudulent insurance claims, and substantial loss of savings. Here’s what a Javelin Strategy and Research report revealed:

Identity fraud losses rose to an amount of USD 56 billion in 2020

Number of victims increased to 49 million

Per victim losses due to identity fraud soar to USD 1,100

With Shufti Pro’s automated document verification and biometric authentication solution, identity thieves and their illicit schemes can be easily detected. Since we adopt a hybrid fraud prevention approach, the identity of an individual is verified in real-time through AI models and our human experts. Thus, no false document, not even a change of pixel, goes unnoticed.

Download Report – Global Identity Fraud Report 2020

KYC and AML Compliance

To comply with mandatory KYC (Know Your Customer) and AML (Anti-money Laundering) regulations put forward by the FATF (Financial Action Task Force), FINTRAC (Financial Transactions and Reports Analysis Centre), AUSTRAC (Australian Transaction Reports and Analysis Centre), and more, Shufti Pro provides the perfect solution. Companies that have to oblige by these regulations can avail of top-of-the-line KYC compliance and AML screening solutions from Shufti Pro and avoid hefty non-compliance fines and penalties.

These solutions are fully automated and backed by enhanced AI models, ensuring that the company, its clients, and all the transactions that take place are compliant with legal standards.

Online Payment Authentication

Financial institutions, online merchants, and card processors need payment authentication procedures to deter various frauds. With lax payment authentication methods in place, false chargebacks and refund requests become a recurring problem.
To avoid such risks and maintain a good reputation in the market, Shufti Pro offers its AI-powered biometric consent verification solution. This method is an innovative way of ensuring that a legitimate person is making the payment, not a bot or imposter. With biometric login and consent note verification, end-users are authenticated in real-time within 15-60 seconds.

Contactless Passenger Onboarding

To make airport clearance as convenient as possible, Shufti Touchless Kiosks provide the best alternative to manual verification procedures. We realize how tedious security checks can get, as well as the inconvenience brought by long waiting times and queues. From providing the hardware and installing the kiosk, to ensuring customer verification, Shufti Pro streamlines it all.

Additionally, gone are the days when traditional verification procedures were sufficient to keep fraudsters at bay. Today, even latent handprints on sensors are being replicated by fraudsters for fraudulent activities. Shufti Touchless Kiosks bypasses all such threats by screening travellers at entry/exit points without physical contact. With a broad range of supporting documents and three biometric modalities, an impeccable customer-centric verification method can be utilized.

Biometric Identity Access Management

Identity access management (IAM) is a collective term that is used for any process or product that regulates user access and manages user identity within an organization. Biometric identity access management is generally adopted to enable passwordless authentication. With Shufti Pro’s facial biometric authentication solution, any individual entering or exiting a facility has to get verified through facial recognition. As a result, unauthorized individuals are denied access to online accounts and also barred from entering the building.

Suggested Read: 5 Key Questions about Facial Recognition Answered by Experts

Convinced Yet? Go Ahead and Try Us For Free!

If you are a business owner, regardless of which industry you belong in, Shufti Pro can cater to your ID verification needs with utmost efficiency. All of our products are compliant with GDPR and PCI DSS, ensuring that your company adheres to international regulatory standards. As we use enhanced AI models, any fraudulent pattern can be detected within minutes. We offer an accuracy rate of 98.67%, the highest in the IDV market. Don’t believe us? Try our 7-day free trial now!

10 Reasons Why Businesses Should Choose Shufti Pro

How to Choose the Right ID Verification Service Provider?