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Shufti Strengthens Global Leadership in Age Verification by Joining Age Verification Providers Association (AVPA)
London, UK – June 11, 2025 — Shufti, a global leader in AI-powered identity verification and compliance technology, has officially joined the Age Verification Providers Association (AVPA), reinforcing its commitment to delivering privacy-first, high-quality age verification solutions. This strategic move highlights Shufti’s dedication to industry collaboration and the advancement of responsible digital practices.
Shufti’s AVPA membership comes at a pivotal moment as governments around the world rapidly implement new age verification requirements. In the UK, regulators expect compliance measures to be operational by July 2025. Meanwhile, nearly half of U.S. states have passed laws mandating age checks for online platforms, and the EU’s Digital Services Act imposes age-related obligations on major digital services.
This wave of regulation underscores the need for robust, standardized solutions that ensure both compliance and privacy, regardless of jurisdiction. Shufti continues to evolve its Age Assurance technology, setting new standards for speed, accuracy, and privacy. Leveraging advanced facial analysis and secure identity checks, the solution enables platforms, particularly those hosting age-restricted content to confidently enforce age limits while protecting user data.
Shahid Hanif, CEO of Shufti, stated:
“Preventing underage access online is only half the equation—the other half is ensuring that allowed-age users experience a secure, seamless, and privacy-respecting journey. What sets Shufti apart is our commitment to fast, accurate, and privacy-first age verification—designed to meet global compliance standards without compromising user trust. As part of our broader privacy innovation efforts, we are exploring approaches like zero-knowledge proof to help verify age without exposing unnecessary personal data. Joining AVPA reflects our belief that ethical innovation and cross-industry collaboration are essential to building a safer digital future.”
Associations like AVPA play a vital role in shaping industry best practices and helping members navigate complex regulatory frameworks while upholding high standards of privacy and technological integrity.
Iain Corby, Executive Director of AVPA, commented:
“We are delighted to welcome Shufti to the Age Verification Providers Association. Their membership reinforces our collective mission to establish regulatory frameworks that set minimum standards, mandate privacy-by-design principles, and foster continuous innovation in age assurance technology. As organisations such as Shufti join AVPA, we strengthen our ability to protect children online through ethical, high-quality verification solutions that serve both regulatory compliance and child safety objectives.”
About Shufti
Shufti is a global identity verification provider enabling trust, speed, and security for digital businesses. With offices around the world, Shufti serves clients including those in: fintech (e.g. foreign exchange, cryptocurrency) gaming, e-commerce, marketplaces, and social networks. Its AI-powered platform helps companies verify customers, detect fraud, and stay compliant with KYC, AML, and data privacy regulations around the world. Shufti provides identity solutions in 150+ languages, with the ability to validate 10,000+ IDs in 240+ countries and territories within seconds.
About AVPA
The Age Verification Providers Association (AVPA) is the leading industry body representing providers of age verification and age assurance solutions globally. AVPA works to promote high standards, best practices, and technological innovation in the age verification sector.
Media Contact
Neliswa Mncube
Senior Product Marketing Manager
SHUFTI
PHONE: +27 78 703 39 26
EMAIL: [email protected]
