Editorial Policy

Readers

Who this content is for

We write for the people who answer for identity, risk, and compliance: compliance and AML officers, fraud and risk teams, and the product and engineering teams who build onboarding and verification into a live product.

Our readers work in fintech, crypto and digital assets, iGaming, banking, lending, and other regulated sectors, often across several jurisdictions at once. We assume they know the field and are short on time, so we aim for accurate, practitioner-grade information they can use — not marketing.

Scope

What we cover, and what we don’t

Editorial workflow

How we create our content

Every piece of Shufti content moves through a human editorial process. AI tools may assist along the way, but a person is responsible at every stage. The process is the same across formats, news moves faster, but is still reviewed and fact-checked before it goes live.

Video, audio, and webinar content follows the same standards. Scripts and talking points are researched, and any figure stated on screen or on air is verified against its source, just as it would be in an article.

Bylines & attribution

Authorship and bylines

Every Shufti article is published under a named author, not an anonymous house byline. Each byline carries the author’s name, their role or relevant credentials, and a link to a page with more about them and their work. That author is accountable for the piece, whatever tools helped produce the draft.

Where a subject-matter or compliance specialist reviews an article, we name the reviewer alongside the author. Each piece also shows the date it was last reviewed or updated — not only its original publication date — so you can see how current it is. Where it helps, a short note at the end explains how the piece was researched or who contributed.

Our contributors include Shufti’s own compliance, research and product specialists alongside external experts from regulators, banks, professional services firms and industry bodies. You can see everyone who writes for us on our Experts page.

Verification standards

Accuracy and fact-checking

“Accuracy is the standard we care about most.”

Traceable claims

Every factual claim is traceable to a source. Statistics carry a citation to the original source, with a date.

Primary sources

We prefer standard-setters and regulators over secondary commentary: FATF, FinCEN, FCA, AMLA, EU AML directives, and national regulators.

Date-stamped rules

We date-stamp regulatory claims. Rules change, and a fact that was true last year may not be true today.

Hard verification bar

A factual claim is confirmed against its primary source before publication. If it cannot be traced to a verifiable, authoritative source, we do not publish it.

Labelled proprietary data

When we cite Shufti’s own verification data, we say so and describe how it was measured. Such data is aggregated and anonymised.

Corrections

If we get something wrong, we fix it and note material corrections prominently.

Editorial integrity

Editorial independence

Our content is editorially independent of our commercial and sales interests. Analysis and conclusions are not for sale.

Shufti sells identity verification products and also publishes analysis of the market it competes in, including buyer guides and vendor comparisons. We keep a firm line between the two. When we write about our own category, we hold Shufti to the same criteria as every other provider, and our interest in winning your business does not shape the verdict. We do not inflate Shufti or understate other providers to make a sale.

Where a piece mentions Shufti’s products or cites Shufti’s own data, we say so plainly, so you can weigh it accordingly. A product mention never changes the underlying analysis. We do not accept payment for placement or coverage, and partners or sponsors do not dictate our editorial direction or conclusions. If we ever publish sponsored or partner-produced material, we label it clearly and keep it separate from our editorial content.

AI transparency

How we use AI

Content channels

What we publish

Ethical standards

Editorial ethics

Legal notice

Legal disclaimer

Reach us

Contact and corrections

We want to know when we get something wrong. If you spot an inaccuracy or have feedback on our content, contact our editorial team. Reports of factual errors are reviewed, and material corrections are made promptly.