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Shufti to Join Global iGaming and Fintech Leaders at SBC Summit Lisbon 2025

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London, United Kingdom– August 26, 2025—Signing up a player is easy. Truly verifying who they are is where trust begins. That distinction sits at the heart of today’s compliance and player protection agenda, and it’s exactly what brings Shufti to SBC Summit Lisbon this September.

Shufti, a global provider of AI-powered identity verification and compliance solutions, will participate in SBC Summit 2025, held from September 16 to 18 at the Feira Internacional de Lisboa and MEO Arena in Lisbon, Portugal. 

The participation is to contribute to an industry-wide conversation about building trust across digital gaming environments, financial transactions, and real-time identity flows, especially as fraud evolves and regulatory frameworks shift at speed.

Shufti will be represented by senior leaders, including Roger Redfearn, Chief Commercial Officer; Thomas Gadsden, Vice President of Product; Lana Covas, Vice President of Sales; Ronaldo Kos, Vice President of Sales; and Max Irwin, Vice President of Sales.

The Team will exhibit at Booth E250, Hall 4, presenting how its modular identity verification and compliance stack enables platforms to meet both local and international standards while remaining agile to risk patterns in real time.

The summit arrives at a pivotal moment. Deepfake fraud, document spoofing, and synthetic identity threats continue to rise globally. In parallel, regulations such as the UK’s Online Safety Act and upcoming EU-level enforcement frameworks are introducing more rigorous identity, age, and consent verification obligations.

Against this backdrop, the industry’s most pressing conversations will take center stage, including responsible onboarding, biometric checks, multi-market compliance, global age parameters, and the balance between seamless user experience and regulatory rigor.

“As gaming and financial ecosystems converge, the burden of trust is shifting. It no longer sits solely with regulators; it now begins at onboarding, continues through the transaction layer, and stretches to every customer interaction. We’re attending SBC Summit to help shape the practical future of compliance, one built not by outdated rules, but by agility, precision, and resilience”.

Roger Redfearn-Tyrzyk, Chief Commercial Officer at Shufti

With AI-driven systems built to adapt to evolving typologies and shifting regulations, Shufti’s presence across the summit’s Payments & Compliance Zone, Player Protection Stage, and Global Markets Track will engage directly with the industry’s most pressing gaps.

Shufti’s suite includes:

  • Real-time biometric authentication and liveness detection
  • Document verification with advanced facial matching
  • Age assurance and estimation with parental consent  capture
  • AML/PEP/sanctions screening across 240+ jurisdictions
  • Enhanced due diligence and video KYC modules
  • eIDV and address verification integrations
“Verification shouldn’t slow down gameplay or compromise user safety,” said Lana Covas, Vice President of Sales at Shufti. “We will show that trust, compliance, and growth can all scale together if we build the right infrastructure.”

From compliance leadership and legal teams to platform product owners, Shufti’s solutions speak to those shaping the next phase of regulated growth across sports betting, igaming, casinos, cross-border fintech, and global marketplaces.

About Shufti

Shufti is a global identity verification and compliance technology company serving enterprises in over 240 countries and territories. Its platform combines AI-powered KYC, KYB, AML screening, biometric authentication, and age verification to help businesses onboard faster, verify smarter, and meet global regulatory obligations with confidence. 

Trusted by 1,000+ organizations across fintech, iGaming, digital marketplaces, and public services, Shufti exists to simplify trust in a complex digital world.

For more information, visit Shufti website

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