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2600:1f28:365:80b0:dc30:274d:c88b:dd7

Sumsub vs Shufti

The Sumsub Alternative Everyone’s been switching to

Ever wondered how many vendors are hiding inside your verification stack?

With Shufti, none. The AI, OCR, biometrics, AML, and the full workflow are built and owned in-house, so there are no third-party data handoffs, no opaque ownership, and no surprises at renewal. But that’s not the case with off-the-shelf solutions that offer sub-bar performance due to reliance on many third parties.

Shufti vs Sumsub — identity verification comparison
Shufti helps businesses onboard faster, fight fraud, and stay compliant

Trusted Globally By Leading Enterprises

Powering safe customer journeys across 2000+ businesses & 240+ regions

At a Glance

Sumsub vs Shufti- Does Owning the Full Verification Stack Actually Produce a Better Outcome?

This question comes down to control. For enterprises looking for a Sumsub alternative, a stack like Shufti that is built and owned end to end, then proven in the world’s most difficult markets, can offer greater consistency than off-the-shelf tools that stitch together different vendors for each task and inherit the gaps those vendors carry.

Factor & why it matters
Shufti
Sumsub
Who actually controls the tech stack and your data?
Tech OwnershipBuilt in-house vs. outsourced components
Builds, owns, and runs its core verification technology in-house, so no third-party engine sits between you and the result.
Relies on external providers for parts of OCR, AML, document verification, and liveness detection.
Data SovereigntyOne perimeter vs. multi-vendor data flow
Processes data within its own infrastructure across the EU, US, UK, KSA, and UAE.
Verification data passes beyond borders through external systems during processing.
On-Premise DeploymentDeployment options offered
Public cloud, private cloud, and fully air-gapped on-premise.
Cloud and SaaS delivery. No option for on-premise deployment for enterprises.
API Parity / PortabilityEffort to switch providers
API designed to mirror common request and webhook shapes, so a switch to Shufti is closer to a config change than a rebuild.
Proprietary API, so switching usually means re-integration requiring extensive resources and time.
What does the person being verified go through?
Docless ReachElectronic ID coverage that avoids document upload
Electronic ID verification across 85 countries with 4.29 BN verifiable identities, with document verification as a fallback.
eIDV for 18 countries only. Narrower electronic ID coverage, so users fall back to document upload more often.
Video KYCAgent-assisted live verification
Live, agent-assisted, multilingual video KYC for higher-risk onboarding.
Offers live video identification.
Language SupportLanguages in the verification flow
150+ languages across the onboarding flow and can easily verify non-Latin languages.
Supports multiple languages, but struggles to read non-Latin languages and incurs extra processing charges.
Processing SpeedAverage end-to-end verification time
~28 seconds per verification across all ID types and countries.
30–60 seconds per verification for Latin documents only.
How do the two solutions compare across their product offerings?
Document CoverageDocument types actively processed
10,000+ document types across 150+ languages. All actively processed every month.
Claims 10,000+ 'template' documents, not actively verified.
EU AMLR ReadinessThe 2027 rulebook applies to existing customers, not just new signups.
Full lifecycle support from onboarding to remediation. Bulk screening re-checks existing customers against 3,500+ watchlists, KYB webhooks flag registry and UBO changes, and eIDV across 85 countries refreshes files without another document upload.
Publishes AMLR guidance, but does not cover remediation of existing customers. With eIDV in 18 countries, broader portfolio refreshes can require document re-uploads and manual review.
Geo ComplianceEvery session has to prove it is inside a licensed market.
Geo-fencing tied to verified identity on a GLI-certified, AGCO-approved engine. VPN, proxy, and TOR sessions are blocked, GPS spoofing is cross-checked across location signals, and confirmed restricted regions override passing scores.
No geolocation-compliance product in the lineup. GPS-based proof of address confirms where a user lives once, and enforcing market restrictions session by session means a second vendor.
Bank Account VerificationPayouts and direct debits fail at the account, not the ID.
Across the EU, UK, US, India, Africa, and other markets, Shufti confirms account-holder names, validates IBANs, and checks account status using account data alone, without redirecting users to their bank.
Offered through an open-banking flow where the user selects their bank and logs into their banking app, covering 28 EU/EEA countries plus South Africa only.
Address VerificationVerification coverage, accuracy for non-standard documents
4 methods to verify addresses across 240+ countries and jurisdictions. Specialised non-Latin OCR for non-standard documents.
3 methods to verify addresses across 220+ countries and jurisdictions. In non-Latin or non-standard-document markets, users fall back to manual upload, raising friction and drop-off.
Workflow CustomisationTailoring the flow to your user journey
Configurable workflows with local specialisation by market. A truly GLOCAL solution.
Offers solid workflow building, but limited due to Sumsub's reliance on other vendors.
Deep CustomizationAdjusting workflows to enterprise grade requirements
Enterprise Identity/KYC needs are complex. Shufti's 100% in-house tech architects solutions according to business needs.
Off-the-shelf solution with significant outsourcing. Limited in meeting enterprise-grade needs.
Agentic AIWho closes the gap between a policy change and a live flow.
Three products in one suite. AI Journey Builder creates verification flows from policy, Copilot answers live verification-data questions and reviews AML hits, while first-party MCP integrations run checks inside LLMs. The AI and verification stack are built and owned by one vendor.
Summy, an in-platform AI copilot, plus a June 2026 MCP integration where external agents configure the setup from an AML policy. The AI orchestrates a stack that relies on external providers for parts of OCR, AML, and liveness.
Free entry to testTest against real users before you sign, not after
Free sandbox with live API access.
Free trial offered, but no self-serve signup or published rate card.
Support accessRegulators do not schedule their questions around your support tier.
24/7 dedicated CSM on every plan, with in-house compliance.
Reviews showed a very slow response rate for customer queries.
Is the above information independently verified?
Liveness Certification
iBeta / ISO 30107-3 PAD level. The only vendor in Europe and 1 out of 3 in the world to achieve it.
Only has iBeta Level 1 and 2.
4.8/53,832 reviews4.8/5 with 3,000+ five-star reviews. Users praise speed and simplicity of the flow.
1.3/5263 reviews1.3/5 rating with roughly 263 reviews skewing negative. End users report valid IDs rejected in loops, documents flagged as forged, blocklist bans, and unresponsive support.
4.5/567 reviewsStrong service scores on G2, around 9.5/10 for support and 9.0/10 for ease of use. Reviewers highlight responsive support and human review of tricky cases.
4.6/5Reviewers flag integration pain and edge-case failuresA large body of negative reviews. Recurring complaints include legitimate IDs rejected in loops, valid documents flagged as forged, and an inefficient address verification tool.
4.0/545 reviewsReviewers cite breadth and edge-case handling, often associated with Shufti proving efficient in the toughest markets.
3.0/5ReviewersB2B reviewers flag a non-modular API, a clunkier new applicant interface, weak stats and bulk views, and user search limited to name or ID.
Shufti outperforms Sumsub in both 'IDV capabilities' and 'End user journey' according to the KuppingoreCole Analysis Report.
Ranks lower on both IDV capabilities and end user journey metrics.
Switching from Sumsub to Shufti

How will the numbers change for you?

Sumsub friction costs you users you already paid to acquire — failed scans, selfie loops, review queues, and unsupported edge cases. Shufti offers clearer audit trails, passing more genuine users and reducing manual checks.

Metric
Today on Sumsub
First Quarter on Shufti
Users lost to ID or selfie failures
3,000 per 10,000 signups
200 to 300 per 10,000 signups
Manual review load
30% of submissions
5 to 8% of submissions
Average decision time
45 to 60 sec
Under 30 sec
Markets with smoother onboarding
Limited by document and script issues
10+ priority regions
Audit trail
Split across workflows and vendors
One traceable record
First-pass clearance rate
50% to 70%
80% to 90%

The takeaway

Switching to Shufti recovers users entering your funnel, slashes manual review, and turns more paid traffic into completed signups.

Note: Figures are directional examples. Use your own funnel to model the actual lift.

Let's Get Specific

Test Us With Your Edge Cases

Fraud rates too high? Onboarding drop-offs? Regulatory gaps? Tell us what's slowing your team down, and we'll show you a solution built around your specific use case.

Shufti's KYC Platform Comparison
One Platform. No Dependencies.

The truth behind “One Platform” and its dependance on Ten others

Sumsub is not one vendor doing the work but it is a chain of vulnerabilities. Every link is a roadmap you do not control, an SLA you cannot tighten, a compliance obligation you cannot guarantee, and a copy of your customers’ data sitting outside your perimeter.

Orchestrated provider — six third-party vendors all touching your data
Shufti unified — OCR, Document, eIDV, AML, KYB, Device, NFC, Behavioural, MFA, E-signature, Risk score in one perimeter

Innovation Lag

Sumsub can only catch what its AML supplier has already learned to catch. Shufti builds its own models, so you are not stuck in someone else’s queue.

Data Privacy Chain

User data passes through companies you never chose. When one of them has a breach or a compliance failure, you inherit the problem.

SLA Fragmentation

When a verification stalls in an orchestrated stack, no one knows whose problem it is. With Shufti, the first call is the last.

Pricing Volatility

When a partner raises prices on Sumsub, Sumsub raises prices on you. With Shufti, there is no middle layer to mark up.

OCR Intelligence

Country-by-Country OCR, Benchmarked Against Google

  • 150+ Languages Across 220+ Countries

    Including Arabic, Chinese, Japanese, Korean, Devanagari, and Ge'ez, the scripts that generic OCR gets wrong most often, and the ones that come up most in emerging market onboarding.

  • 10,000+ Active Document

    Shufti doesn't guess where the date of birth sits on a Ugandan voters card. Each document type is mapped, field by field, for each issuing country, so extraction is accurate from the first call.

  • Compliance Output, Not Raw Text

    What comes out isn't a string dump. It's a structured identity record, name, DOB, document number, expiry, ready to feed your KYC workflow without post-processing.

Test Us On Your Documents
Shufti OCR benchmarked against Google across 150+ languages, with a sample passport read

Most loved by users worldwide

Verified by Independent Sources

DON’T JUST TAKE OUR WORD FOR IT, HEAR FROM OUR CUSTOMERS

The Confidence
Our Clients Share

9.5/10
Player Onboarding
Score
100%
Underage Prevention
20%
Customer Growth

“We’re proud to have one of the lowest fraud rates of any gaming marketplace globally and we are always searching for new solutions to better improve the safety of our customers. Shufti provided the most effective KYC solution, allowing us to streamline our customer’s experience on the Kinguin Marketplace, ensuring purchases are as secure and convenient as possible.”

Kinguin avatar
Michal Figas
VP of Customer Service & Fraud Risk Management of Kinguins
Borderless by Design

Design Your Journey, Without Touching a Line of Code

Every business switching KYC providers has two concerns: where their users' data physically lives, along with its security, and whether the verification experience will feel like their product or a third-party widget. Unlike others, Shufti has clean answers.

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Data Sovereignty

Data Stays Within One Perimeter

Keep your data secure by limiting it to a single vendor, reducing the risk of breaches from multiple stakeholders.

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Choose Your Region: EU, UK, US, and More

Shufti ensures your data stays within your chosen region, fully compliant with local regulations, and not shared externally.

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Complete Control with Custom Encryption

Shufti allows you to bring your own encryption keys, ensuring complete control over your sensitive data’s security.

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On-Premise and Air-Gapped Options

For maximum security, Shufti offers on-premise and air-gapped deployments, keeping your data isolated from external threats.

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Journey Builder

Native SDKs & Full Brand Control

Customize your journey with native SDKs and full brand control, all without the need for coding.

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Drag-and-Drop Journey Builder

Easily design your verification flow with a drag-and-drop builder, creating a seamless experience on one canvas.

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Risk-Based Routing

The flow adapts to the user, applying risk-based routing for tailored verification requirements.

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Multi-Journey on One Account

Handle multiple journeys, Retail KYC, KYB, AML, and refresh checks, simultaneously in parallel on one account.

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Questions You May Have

What Teams Ask Us Before They Switch

No “it depends.” No redirects to a sales call. Just direct answers to the questions that matter when you’re making a vendor decision.

No. Shufti’s entire verification stack, AI, OCR, biometric engine, AML screening, and sanctions watchlists, is built and maintained in-house. For businesses evaluating a Sumsub Alternative, this means no third-party intelligence layer powers our AML checks and no external OCR is licensed. Your users’ data does not pass through any company other than Shufti at any point.
Yes. Shufti offers full on-premise deployment via Docker and Kubernetes inside your own data centre, including air-gapped network support for environments where no data can leave your perimeter. The complete platform, AI, OCR, biometrics, and AML, runs inside your infrastructure. SaaS and Private Cloud are also available if on-premise is not a hard requirement.
Switching to Shufti is simple. Most teams go live within 2 to 3 days. As businesses compare Sumsub Alternatives, Shufti’s API contract mirrors your current provider’s, so your engineering team can redirect endpoints instead of rebuilding the integration. Your existing workflow maps into Shufti’s Journey Builder with no downtime, compliance gap, or obligation until you are ready.
Yes. Shufti Journey Builder allows compliance and product teams to design any verification sequence with no-code, drag-and-drop tools, with no engineering required. The interface is fully white-label: brand colours, fonts, logo, and custom domain URL. This flexibility is one of the key differences businesses assess when comparing Sumsub vs Shufti.
Shufti’s pricing is published publicly at shuftipro.com/plans. There is a free tier for up to 10 verifications per month, an Essentials tier at $0.95 per check, and Enterprise pricing negotiated transparently with no surprise renewal increases. For organisations looking for the best alternative for Sumsub, pricing remains clear and predictable with no hidden fees.
Every Shufti client gets a named Customer Success Manager and 24/7 technical support with a contractually defined SLA on every plan, not just enterprise. Compliance emergencies get a same-day response. You are not handed off to a ticket queue after go-live. Quarterly compliance reviews and proactive alerts for regulatory changes in your markets are included as standard.
Ready When You Are

Own the Stack. Stop Renting One.

2000+ businesses chose Shufti because they wanted to own the stack, not rent a supply chain they couldn't fully audit. Join them.

The migration is seamless. The first 10 verifications are free. The only thing left is the decision.

    Let’s Tailor Your Journey

    Which products would you like to check out?

    VideoIdent

    Address Verification

    eIDV (Docless)

    KYB

    AML Screening

    Deepfake Detection

    Face and ID Verification

    Age Verification

    Others

    What is your expected yearly verification volume?

    1 to 1,000

    1,001 to 5,000

    5,001 to 20,000

    20,001 to 50,000

    50,001 to 100,000

    100,001 to 1,000,000

    1,000,000+

    Valid Invalid number

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    Geo-fencing, bank account verification, AI Suite, QES, and Travel Rule capabilities per the matching shuftipro.com product pages. Competitor lineups checked against their public product pages and 2026 announcements on August 19, 2026.

    Disclaimer: All information about third-party vendors on this page has been sourced from each vendor's public website, named analyst reports, public certification listings, and verified review platforms. Shufti Pro Limited makes no representations as to its accuracy, completeness, or currency. Features, pricing, and certifications may change; readers should refer to each vendor's official site before making any procurement decision.
    Any comparisons, rankings, or characterizations represent Shufti Pro Limited's own views based on those sources, and are not statements of objective fact about any third party.
    All trademarks and product names are the property of their respective owners; their use is for identification and comparison only and does not imply affiliation or endorsement.
    To the fullest extent permitted by applicable law, Shufti Pro Limited accepts no liability for any loss arising from reliance on this page.