Shufti vs Sumsub

Own the Stack, Not the Orchestration.

Every layer of Shufti’s technology is built in-house. The AI, the OCR, the biometrics, the AML, the complete workflow. No third-party data handoffs. No opaque ownership questions. No surprises at renewal.

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Shufti vs Sumsub — identity verification comparison

Shufti helps businesses onboard faster, fight fraud, and stay compliant

Trusted Globally By Leading Enterprises

Powering safe customer journeys across 2000+ businesses & 250+ regions

At a Glance

Built vs. Borrowed. The Stack Tells the Story.

Most IDV vendors look similar on a features slide. The difference shows up in who actually built what they’re selling you and what that means when something goes wrong at 02:00 am during a compliance audit. Here’s the full picture.

Factor

Why it matters

Shufti

Sumsub

Tech Ownership & Data Control

Tech ownership

Borrowed tech means someone else controls your roadmap.

100% in-house. AI, OCR, liveness, KYB, AML, all built and owned.

OCR, AML, and crypto analytics sourced from third parties.

Data sovereignty

One breach at any link is your breach.

Single perimeter. EU, US, UK, KSA, UAE residency.

Biometric data passes through multiple external systems.

On-premise deployment

Regulators want data residency in-region cloud-only can’t deliver.

Cloud, private cloud, or fully air-gapped.

SaaS only. No on-prem option.

Liveness certification

Level 3 is the highest tier under ISO/IEC 30107-3.

iBeta Level 1, 2, and 3.

iBeta Level 1 and 2.

Performance & Product Depth

End-to-end IDV time

The chain time is what your users actually experience.

~28 seconds doc, selfie, liveness, and AML.

50 to 80+ seconds for the same chain.

Document coverage

An unsupported ID breaks your funnel at the worst moment.

10,000+ types across 250+ countries.

Strong globally; narrower in MENA, SSA, and parts of LATAM.

eIDV reach

Thin data coverage means more drop-offs and manual reviews.

4.29 billion identities across 200+ data sources.

Reach depends on third-party data providers.

KYB depth

Surface checks clear the company. Depth checks clear the risk.

UBO drilling, registry data, sanctions, PEP, adverse media, all native.

KYB available; depth depends on outsourced feeds.

Integration & Switching Cost

Free entry to test

Test against real users before you sign, not after.

Free sandbox with live API access.

No free entry. Trials gated through sales.

Workflow customisation

One rigid flow creates friction even for low-risk users.

Drag-and-drop Journey Builder. Checks fire only when risk demands.

Workflow editor available; complex routing needs custom scripting.

Migration speed

Every extra week means dual-vendor cost and churn risk.

Live in 48 to 72 hours. Same API contract, mapping layer included.

Standard onboarding runs weeks to months.

API parity

Broken endpoints mean a rebuild, not a migration.

Mirrors Sumsub’s request and webhook shape. One config file.

Proprietary API. No portability layer.

Commercial & Support

Support and compliance access

Regulators don’t schedule their questions around your support hours.

24/7 dedicated CSM with direct access to solutions engineering and in-house compliance.

Tiered support; premium gated to higher plans. Compliance routed through account management.

One Platform. No Dependencies.

Power of One Platform That Doesn't Rely on a Dozen Others

Sumsub is not one vendor doing the work but it is a chain of vulnerabilities. Every link is a roadmap you do not control, an SLA you cannot tighten, a compliance obligation you cannot guarantee, and a copy of your customers’ data sitting outside your perimeter.

Orchestrated provider — six third-party vendors all touching your data

Shufti unified — OCR, Document, eIDV, AML, KYB, Device, NFC, Behavioural, MFA, E-signature, Risk score in one perimeter

Innovation Lag

Sumsub can only catch what its AML supplier has already learned to catch. Shufti builds its own models, so you are not stuck in someone else’s queue.

Data Privacy Chain

User data passes through companies you never chose. When one of them has a breach or a compliance failure, you inherit the problem.

SLA Fragmentation

When a verification stalls in an orchestrated stack, no one knows whose problem it is. With Shufti, the first call is the last.

Pricing Volatility

When a partner raises prices on Sumsub, Sumsub raises prices on you. With Shufti, there is no middle layer to mark up.

Most loved by users worldwide

Verified by Independent Sources

Department of Homeland Security RIVR 2025 — Top Performer

Recognized as Leading Challenger in KYC & KYB — Competitor Leaderboard

ID Verification Innovator of the Year 2025 — Brit Fintech Awards

Acknowledged as a Top AML Innovator — Forrester

Market Positioning and Commercial Assessment — KuppingerCole

Best Use of Technology in ID Verification — GBM

Best Client Onboarding Solution Mena — MEA 2023

Don’t just take our word for it, hear from our customers

The Confidence Our Clients Share

9.5/10

Player Onboarding Score

100%

Underage Prevention

20%

Customer Growth

“We’re proud to have one of the lowest fraud rates of any gaming marketplace globally and we are always searching for new solutions to better improve the safety of our customers. Shufti provided the most effective KYC solution, allowing us to streamline our customer’s experience on the Kinguin Marketplace, ensuring purchases are as secure and convenient as possible.”

Michal Figas

VP of Customer Service & Fraud Risk Management of Kinguins

100%

Secure Banking

175%

Faster Mobile Onboarding

99%

Successful Verification Rate

“We take our clients’ privacy very seriously, and we want them to know that we are constantly looking for new innovative solutions to ensure a safe banking experience. This is why we are proud of our recent partnership with Shufti, the AI-powered identity verification solutions provider, which will provide state-of-the-art identity verification. This collaboration falls under our strategy to provide a seamless and secure digital experience for our valued customers who prefer to use our online platform. We aim to improve our online banking and create an even safer service through the “Safwa Mobile” application.”

Samer Al Tamimi

CEO of Safwa Bank

£150M

Verified Investments

98%

Investor Pass Rate

<1 min

Onboarding Time

“As a relatively new brand, we need to absolutely ensure that initial brand interactions between Mintus and our customers are slick and smooth. To achieve this we need technology that is highly customisable to our needs and able to accurately verify individuals from across the globe. Not only does Shufti deliver this, it also does it quickly and easily – something our customers truly appreciate. We estimate that £150m of painting investments will be verified by Shufti this year.”

Tamer Ozmen

Founder and CEO of Mintus

20%

Customer Growth

100%

Underage Prevention

9.5/10

Player Onboarding Score

“When potential customers informed us that our lengthy verification processes were hindering their due diligence verification, we knew we needed to make changes. Shufti had a reputation as a leading authentication expert that would be able to streamline our processes, while enhancing our risk detection. Through partnering with the team at Shufti we’ve been able to grow our customer numbers by 20%. At the same time we’re able to streamline their experience while on our platform and stop under-aged users and potentially fraudulent users from accessing our services. It’s a win win.”

Kristino Vella, Head of Risk

Payments and Fraud at Hero Gaming

90%+

Manual ID Reduction

4x Faster

Volunteer Vetting

32%

Decrease in Drop-offs

“Given that we’re working with such vulnerable people, knowing exactly who is volunteering with us is vital, particularly as we need to have a large team on the ground. We needed a secure system that was not only highly accurate, but also time-saving. Shufti eliminated the need for our staff to implement extensive, manual ID verification processes and instead enabled us to focus on our two main projects in Ukraine – to deliver support to as many people as we can, and to grow the capacity of the charity so we can help even more people.”

Jean-Cristophe Bonis

Founder and Chairman of Team4UA

Zero disruption

Migrate to Shufti in 2-3 days. Not Weeks. Not Months.

The list of reasons not to switch is long, and every single one disappears when migration has a programme behind it. While switching to Shufti, your Workflow Builder logic maps straight onto it’s Journey Builder. Your devs don’t rewrite anything. They just redirect one config file.

Switch Now Book a Demo

No commitment. No credit card. A switch in 48-72h, not a sales pitch.

Borderless by Design

Design Your Journey, Own the Experience, Without Touching a Line of Code

Every business switching KYC providers has two concerns they want answered before anything else: where their users’ data physically lives, along with its security, and whether the verification experience will feel like their product or a third-party widget. Unlike others, Shufti has clean answers.

Data Sovereignty

Data Stays Within One Perimeter

Keep your data secure by limiting it to a single vendor, reducing the risk of breaches from multiple stakeholders.

Choose Your Region: EU, UK, US, and More

Shufti ensures your data stays within your chosen region, fully compliant with local regulations, and not shared externally.

Complete Control with Custom Encryption

Shufti allows you to bring your own encryption keys, ensuring complete control over your sensitive data’s security.

On-Premise and Air-Gapped Options

For maximum security, Shufti offers on-premise and air-gapped deployments, keeping your data isolated from external threats.

Entity Identity

Native SDKs & Full Brand Control

Customize your journey with native SDKs and full brand control, all without the need for coding.

Drag-and-Drop Journey Builder

Easily design your verification flow with a drag-and-drop builder, creating a seamless experience on one canvas.

Risk-Based Routing

The flow adapts to the user, applying risk-based routing for tailored verification requirements.

Multi-Journey on One Account

Handle multiple journeys, Retail KYC, KYB, AML, and refresh checks, simultaneously in parallel on one account.

Design your Journey

Questions You May Have

What Teams Ask Us Before They Switch

No “it depends.” No redirects to a sales call. Just direct answers to the questions that matter when you’re making a vendor decision.

Does Shufti’s technology depend on any third-party providers?

No. Shufti’s entire verification stack, AI, OCR, biometric engine, AML screening, and sanctions watchlists, is built and maintained in-house. No third-party intelligence layer powers our AML checks. No external OCR is licensed. Your users’ data does not pass through any company other than Shufti at any point.

Does Shufti offer on-premise deployment?

Yes. Shufti offers full on-premise deployment via Docker and Kubernetes inside your own data centre, including air-gapped network support for environments where no data can leave your perimeter. The complete platform, AI, OCR, biometrics, and AML, runs inside your infrastructure. SaaS and Private Cloud are also available if on-premise is not a hard requirement.

How difficult is it to migrate from another KYC provider to Shufti?

Switching to Shufti is simple. Most teams go live within 2 to 3 days. Shufti’s API contract mirrors your current provider’s, so your engineering team redirects endpoints instead of rebuilding the integration. Your existing workflow logic maps onto Shufti’s Journey Builder. No downtime, no compliance gap, no obligation until you are ready to switch traffic.

Can we fully customise the verification flow and the user interface?

Yes. The Shufti Journey Builder allows compliance and product teams to design any verification sequence with no-code, drag-and-drop tools, no engineering required. The interface is fully white-label: brand colours, fonts, logo, and custom domain URL. Your users experience a verification flow that looks and feels like your product.

What does Shufti’s pricing look like, and are there any hidden fees?

Shufti’s pricing is published publicly at shuftipro.com/plans. There is a free tier for up to 10 verifications per month, an Essentials tier at $1 per check, and Enterprise pricing negotiated transparently with no surprise renewal increases. There are no hidden fees. The price you agree to is the price you pay.

What support do we get after we go live?

Every Shufti client gets a named Customer Success Manager and 24/7 technical support with a contractually defined SLA on every plan, not just enterprise. Compliance emergencies get a same-day response. You are not handed off to a ticket queue after go-live. Quarterly compliance reviews and proactive alerts for regulatory changes in your markets are included as standard.

Ready When You Are

Own the Stack. Stop Renting One.

2000+ businesses chose Shufti because they wanted to own the stack, not rent a supply chain they couldn't fully audit. Join them.

The migration is seamless. The first 10 verifications are free. The only thing left is the decision.

Let’s Tailor Your Journey

Which products would you like to check out?

VideoIdent

Address Verification

eIDV (Docless)

KYB

AML Screening

Deepfake Detection

Face and ID Verification

Age Verification

Others

What is your expected yearly verification volume?

1 to 1,000

1,001 to 5,000

5,001 to 20,000

20,001 to 50,000

50,001 to 100,000

100,001 to 1,000,000

1,000,000+

Valid Invalid number

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Own the Stack, Not the Orchestration.

Trusted Globally By Leading Enterprises

Built vs. Borrowed. The Stack Tells the Story.

Test Us With Your Edge Cases

Power of One Platform That Doesn't Rely on a Dozen Others

Innovation Lag

Data Privacy Chain

SLA Fragmentation

Pricing Volatility

Verified by Independent Sources

The Confidence Our Clients Share

Migrate to Shufti in 2-3 days. Not Weeks. Not Months.

Design Your Journey, Own the Experience, Without Touching a Line of Code

Data Sovereignty

Data Stays Within One Perimeter

Choose Your Region: EU, UK, US, and More

Complete Control with Custom Encryption

On-Premise and Air-Gapped Options

Entity Identity

Native SDKs & Full Brand Control

Drag-and-Drop Journey Builder

Risk-Based Routing

Multi-Journey on One Account

Own the Stack. Stop Renting One.