The Shufti Difference: Speed, Security, and Fairness Without Compromise

With over 100 fraud and identity companies operating worldwide, you might assume that something like Identity Verification has become just another commodity – each provider using the same tools, operating at the same speed, and priced about the same. However, nothing could be further from reality. 

Top competitors are constantly jostling with each other to improve their user experience, fraud detection abilities, and technology capabilities, and maintain competitive pricing. But what really matters enough to switch to another provider?

Here at Shufti, we’ve invested in delivering what we see as the best global Identity solutions on the market, including:

• Superior technology that delivers both speed and security
• Ultimate adaptability for shifting regulations and new business models
• Top-notch customer support with consistent, transparent pricing

No Frankenstack Here: Shufti Builds, Others Stitch

Unlike other top providers, Shufti owns and develops our own technology. You read that correctly! Companies can securely conduct verifications either on-prem or through Shufti, instead of through networks of third-party technologies. User data remains secure, never leaving a controlled environment. This also allows us to improve verification speed. Even well-known IDV companies can take 10-15+ minutes to complete challenging verifications (blurry images, HD scans, and edited documents). Shufti verifications are completed and returned in under 60 seconds, even for edge cases. Time counts when every extra second in verification can mean lost revenue and more business for your competitors.

While other IDV companies might also be able to verify identities, they do so using a Frankenstack composed of third-party vendors stitched together. This tangled web of networks makes customization difficult at best, managing third-party feature request queues against a variety of competing interests. Would you really want your customer’s data to flow through vast networks you can’t control and that can easily be exposed to fraudsters?

Seamless Identity Checks, Wherever You Grow

Shufti’s products are adaptable and future-proof – by design. With highly configurable solutions, we are continuously adapting to new markets, new regulations, and new use cases. We have easy to use, no code workflows that can be integrated into pre-existing infrastructure without any costly downtime.

Just last year, one of our Gaming clients expanded to 60 new countries all with a seamless user experience. 60! After all, legitimate customers should be able to verify their identity to do business with your company – no matter where they live or language they speak.

Most verification companies rely on rigid one-size-fits-all models that work about as well as forcing a round peg into a square hole. Their systems lack the flexible logic to verify different documents or individuals based on actual compliance needs in different markets and use cases. For example, an e-commerce platform might accept blurry documents when accompanied by purchase history, whereas a bank will require high clarity at all times to prevent fraud. Erroring in one direction means risking compliance fines, the other risks process abandonment.

Innovation Without the Invoice Shock

At Shufti, our relationship with customers is built on fairness and the belief of shared success. We provide comprehensive security at a fair price, with no surprise fees or forced upgrades. We support over 150 languages, have flexible volume-based pricing so customers don’t overpay, and a Back Office platform that allows unlimited admin access.

And to us, a verification is a verification no matter how complicated so we don’t charge extra for handling complex fraud detection and risk labeling. We believe in offering excellent service at a fair, transparent price as a core business principle that serves us well. We own our technology and are always improving it so that it’s prepared for tomorrow’s challenges.

As customers switch to Shufti, we’ve heard of well-known identity verification companies actively limiting flexibility while simultaneously overcharging for what should be basic features. Whether it’s for adding administrative users to configuration tools, accessing non-Latin based language OCR, or so called “premium” fraud detection, some companies are always trying to add hidden charges. If a company wants to charge you extra just to do their job properly, they probably don’t have your best interests prioritized. So why not work with a company that does?

Identity Verification, Reinvented with Purpose

In an industry where too many providers cut corners, rely heavily on third parties for data and functionality, and charge extra for functionality, Shufti stands out by doing things differently. 

We built our solutions from the ground up to prioritize security, adaptability, and transparency while still maintaining top-tier performance and fair pricing. By owning our own technology, we empower businesses to scale securely, stay ahead of regulatory changes, and serve global audiences with confidence. At Shufi, we don’t just provide identity verification; we build lasting partnerships rooted in innovation, fairness, and shared success.

To Learn More Schedule a Demo or Visit Shufti.com

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