Read More about fast-id page

Shufti globally launches webinr-icon - a new kind of identity solution!

Shufti globally launches - a new kind of identity solution!

Read more

Why is Libra Cryptocurrency The Most Trending Thing Right Now?

facebook cryptocurrency

The universe of crypto revolves around an aversion to a central financial authority. The financial crash of 2008 made people skeptical of central banks. And the rising popularity of cryptocurrencies vindicates it. But now Facebook has announced to launch its own crypto coin, the Libra Cryptocurrency, which is not as decentralized as the more conventional cryptocurrencies.  

Overview of Facebook Cryptocurrency

Facebook has announced that it will launch a cryptocurrency, Libra. People could send each other money over Whatsapp and Facebook Messenger, and purchase items online with it.

The reason for launching it – as mentioned in Libra’s Whitepaper – is to bring 1.7 billion people into the financial ecosystem which are not currently part of the conventional banking system.

With Facebook’s reach, it seems possible.

But it is important to know that Who is actually backing Libra?

Partners

Libra is primarily backed by the Switzerland-based Libra Association. It is also supported by the likes of Mastercard, Visa, PayPal, Stripe, eBay, Uber, Lyft, Spotify and Coinbase, among others.

Despite this strong alliance, there is a problem, trust, or the lack thereof.

If you do not trust the central bank and the federal reserve system then why would you trust Visa and MasterCard that are backing Libra coin?

This duality is obvious in Libra.

On one hand, it is using blockchain technology but it is not an open ledger, yet. This, perhaps, is to keep the network secure considering the security breaches of cryptocurrency exchanges we have witnessed in recent years.

Mark Zuckerberg on the Security of Facebook Libra Cryptocurrency

Mark Zuckerberg, the CEO of Facebook, understands security concerns. In a recent Facebook post, he specifically addressed this issue, “Privacy and safety will be built into every step… Libra will be regulated like other payment service providers,”.

The prevalent nature of Whatsapp and Messenger creates suspicion regarding the privacy and security of online transactions. Zuckerberg added;

“Any information you share with Calibra will be kept separate from the information you share on Facebook.”

What is Calibra?

Calibra is the e-Wallet or virtual wallet for the Libra coin. According to the official Facebook news source it will be available on Whatsapp, Messenger and as a standalone app.

Since there is a significant emphasis on the security of Libra’s functionality, it is unlikely for it to operate without KYC compliance and AML compliance.

How Libra Cryptocurrency is Different

Permissioned blockchain

Here is an excerpt from Libra’s Whitepaper;

“It is built on a secure, scalable, and reliable blockchain […] It is backed by a reserve of assets designed to give it intrinsic value, and it is governed by the independent Libra Association tasked with evolving the ecosystem.”

One way to look at Libra is that it is similar to Bitcoin as it is a digital currency that runs on the Blockchain, and offers smart contracts, much like Ethereum. Many are considering Libra more similar to Ethereum than Bitcoin.

Libra’s structure contains all the main features of Ethereum; the account model, generic language, gas, on-chain scaling with sharding among others.

The Good

We have already seen so much chaos in the world of cryptocurrencies that a name such as Facebook seems like a good addition. The breach of users’ private data through Facebook did not deter its two billion users. On top of that Libra is a stable-coin. 

The Bad

Security is a major concern. The real reason behind the potential abuse for Libra is crooked developers. Facebook intends to allow anyone to build apps on Libra’s platform in the future. The escapade of Cambridge Analytica which resulted in the breach of 87 million people’s personal data is still fresh.  

What Libra Means for the average Facebook User

If you are a happy user of payment system such as PayPal or Skrill, Libra might not mean much for you. But those people are not Facebook’s target audience.

The real market for Libra are the people sending money to their loved ones from abroad. This also includes the 1.7 billion people that are currently outside the realm of traditional banking. That perhaps is the biggest target market as far the cryptocurrencies are concerned.

Related Posts

Blog, Identity & KYC

KYC and AML Compliance can help cryptocurrencies to earn legitimacy

Cryptocurrencies are currently limited in use by virtual currency enthusiasts or by lottery bidde...

KYC and AML Compliance can help cryptocurrencies to earn legitimacy Explore More

Blog, Financial Crime / AML, Fraud Prevention, Identity & KYC

Data Breaches – Types, Sources, and Preventive Measures

A large number of well-renowned companies are under the threat of high-scale data breaches. After...

Data Breaches – Types, Sources, and Preventive Measures Explore More

Blog

7 Trends in Identity Verification Solutions to look for in 2020

Internet is an anonymous space where people can hide their identities and come up with bizarre ps...

7 Trends in Identity Verification Solutions to look for in 2020 Explore More

Blog

5 AI-Powered Products to Boost Digital Experiences Post Covid

If there’s one thing financial institutions understood within the first year of global shutdowns ...

5 AI-Powered Products to Boost Digital Experiences Post Covid Explore More

Blog

Leveraging Age Assurance for Data Privacy and User Protection

Online age verification has gained great attention in recent years since many minors have been se...

Leveraging Age Assurance for Data Privacy and User Protection Explore More

Blog

Halloween and the Spooky Scams – How identity verification helps?

Halloween is just around the corner and so do the scammers ready to exploit the opportunity. Whic...

Halloween and the Spooky Scams – How identity verification helps? Explore More

Blog

Cryptocurrency Market and Financial Crimes: How to Handle Transaction Monitoring

The adoption of cryptocurrencies by both individuals and businesses has exploded in the last 12 m...

Cryptocurrency Market and Financial Crimes: How to Handle Transaction Monitoring Explore More

Blog

EU’s Upcoming Regulation for Cryptocurrency ‘Wild West’

The use of cryptocurrencies as an integral part of criminal schemes is growing immensely. However...

EU’s Upcoming Regulation for Cryptocurrency ‘Wild West’ Explore More

Blog

Mobile Banking Adoption and the Rising Fraud Concerns Worldwide

People have been repeatedly talking about the COVID-driven digital “transformation” in the bankin...

Mobile Banking Adoption and the Rising Fraud Concerns Worldwide Explore More

Blog

Is Your Company Safe? The Importance of Document Verification to Strengthen KYC Checks

Businesses across the globe are still vulnerable to threats like money laundering, terrorist fina...

Is Your Company Safe? The Importance of Document Verification to Strengthen KYC Checks Explore More

Blog

Navigating the Changing Digital Finance Landscape 2023

The financial services sector has witnessed a rapid surge in the adoption of digital technologies...

Navigating the Changing Digital Finance Landscape 2023 Explore More

Blog

Lithuania’s AML Regulations – How the EU’s FinTech Hub Prevents Financial Crime

Emerging FinTech firms around the world spend almost one-third of their overall budgets on develo...

Lithuania’s AML Regulations – How the EU’s FinTech Hub Prevents Financial Crime Explore More

Blog, Identity & KYC

GDPR versus Identity Verification – Are you Ready?

If you are an organisation that is based in the EU or are doing business with companies in the EU...

GDPR versus Identity Verification – Are you Ready? Explore More

Blog

Combatting Identity Theft with KYC Verification – A Risk-Based Approach in Online Shopping

The proliferation of online stores has radically transformed how people shop and greatly affected...

Combatting Identity Theft with KYC Verification – A Risk-Based Approach in Online Shopping Explore More

Blog

A Brief Insight into Netherlands’ Cryptocurrency Regulations

Just like other European countries, the Netherlands is also a notable financial center making it ...

A Brief Insight into Netherlands’ Cryptocurrency Regulations Explore More

Anti Money Laundering, Blog, Business Technology, Financial Crime / AML, Identity & KYC

AML Compliance in EU Member States and Risks of Businesses

Making regulations is just the first step, the true game starts when it comes to implementation, ...

AML Compliance in EU Member States and Risks of Businesses Explore More

Blog

The Latest AML Violations and the Role of Transaction Monitoring

In the evolving regulatory landscape, combating financial crimes has become a top priority of reg...

The Latest AML Violations and the Role of Transaction Monitoring Explore More

Blog

The Future Of the Financial Sector in the Gulf Region

Digital transformation, that has undoubtedly disrupted numerous industries worldwide, has reached...

The Future Of the Financial Sector in the Gulf Region Explore More

Blog

Latest Regulatory Updates on KYC Verification for Crypto Exchanges

Even by the standards of cryptocurrency, the volatility exhibited in 2021 has been astounding. In...

Latest Regulatory Updates on KYC Verification for Crypto Exchanges Explore More

Blog, Fraud Prevention, Online Marketplace

5 Industries Where Anti Fraud Solutions are Gaining Prominence

Every profit generating business has some level of risk of falling victim to fraudulent activitie...

5 Industries Where Anti Fraud Solutions are Gaining Prominence Explore More

Blog

Age verification regulations demanding better compliance from businesses

“Youth is the hope of our future.” Jose Rizal  It is no secret that the youth is a valuable asse...

Age verification regulations demanding better compliance from businesses Explore More

Blog

Online Identity Verification – How to Secure Online Gaming & Gambling Platforms

Online gambling is the way to go for betting enthusiasts nowadays and brings both convenience and...

Online Identity Verification – How to Secure Online Gaming & Gambling Platforms Explore More

Blog

Why Payment Processors Need Mobile ID Verification?

One of the many by-products of progressing technology is payment systems that have cropped up ove...

Why Payment Processors Need Mobile ID Verification? Explore More

Blog

The Crucial Role of Know Your Customer (KYC) in Gaming

The gaming sector has grown exponentially since the first arcade games of the 70s. Surpassing mus...

The Crucial Role of Know Your Customer (KYC) in Gaming Explore More

Blog

Shufti Marks 4 Years of Streamlining KYC and AML for Global Businesses

October 2021 marks four complete years since the launch of Shufti. As years begin to stack, t...

Shufti Marks 4 Years of Streamlining KYC and AML for Global Businesses Explore More

Blog

The Future of Customer Onboarding Post-COVID-19 Pandemic

The COVID-19 pandemic has changed our lives to the fullest and businesses have suffered a lot as ...

The Future of Customer Onboarding Post-COVID-19 Pandemic Explore More

Blog

Facial Biometric Authentication for Online Dating Platforms – Building Trustworthy Relationships

Online dating apps have altogether transformed the concept of socializing, and people are now int...

Facial Biometric Authentication for Online Dating Platforms – Building Trustworthy Relationships Explore More

Blog

Basel AML Index 2021 – Evaluating the Risk of Money Laundering Worldwide

 The threat for money laundering and terror financing continue to increase with global a...

Basel AML Index 2021 – Evaluating the Risk of Money Laundering Worldwide Explore More

Blog

NFTs, Art Market – What Investors Need to Know About ID Verification

In recent years, Non-Fungible Tokens (NFTs) have gained global attraction from individuals as wel...

NFTs, Art Market – What Investors Need to Know About ID Verification Explore More

Blog

Talent Acquisition Fraud – Hiring Legitimate Candidates with Identity Verification

Along with the rise in virtual and remote work, the number of cases of recruitment fraud is incre...

Talent Acquisition Fraud – Hiring Legitimate Candidates with Identity Verification Explore More

Blog

5 Key Questions about Facial Recognition Answered by Experts

Technology has definitely made life convenient but comes with a gazillion concerns from anyone wh...

5 Key Questions about Facial Recognition Answered by Experts Explore More

Blog

Why Digital Identity Verification is Booming – A Detailed Insight

According to the report “Digital Identity & Document Verification Market & Technology Ana...

Why Digital Identity Verification is Booming – A Detailed Insight Explore More

Blog, Online Marketplace

How Identity Verification Solutions Can Make Summer Travel a Breeze and Generate Revenue?

The travel industry is a unique business category servicing clients from various destinations and...

How Identity Verification Solutions Can Make Summer Travel a Breeze and Generate Revenue? Explore More

Blog

Overcoming the Challenges of Proliferation Financing with AML Screening Solutions

On September 23rd, the 2021 UK NRA (National Risk Assessment) was published as part of the govern...

Overcoming the Challenges of Proliferation Financing with AML Screening Solutions Explore More

Blog

COVID-19 pandemic turning into a financial crime threat

A few months back when the World Health Organization (WHO) declared coronavirus a “pandemic” it l...

COVID-19 pandemic turning into a financial crime threat Explore More

Blog

Securing Investment Industry with Shufti’s Investor Verification Solution

In this tech-driven world, perpetrators and organized crime groups are adopting sophisticated met...

Securing Investment Industry with Shufti’s Investor Verification Solution Explore More

Blog

Dirty Funds & Tax Evasion – Can the Crypto Sector Be Safeguarded?

2021 has turned out to be another eventful year for the cryptocurrency sector. In just a span of ...

Dirty Funds & Tax Evasion – Can the Crypto Sector Be Safeguarded? Explore More

Blog

Holiday Season – The Time of the Year When Frauds Soar Sky High

Despite being the “most wonderful time of the year”, the holiday season is known to have the high...

Holiday Season – The Time of the Year When Frauds Soar Sky High Explore More

Blog

Two-Factor Authentication – A Firewall Against Social Engineering Attacks

Businesses and financial institutions around the globe often report concerns of financial crimes ...

Two-Factor Authentication – A Firewall Against Social Engineering Attacks Explore More

Blog

The Emerging Threat of DeepFakes and the Role of Video KYC

With technological advancement, cybercriminals are revising their strategies to commit fraud. Cri...

The Emerging Threat of DeepFakes and the Role of Video KYC Explore More

Blog, Reg Tech

EU’s 4th AML Directive Aims to make the Payment Ecosystem Crime Free

On June 26, 2018, the European Union landed the fourth AML directive that is targeted at combatin...

EU’s 4th AML Directive Aims to make the Payment Ecosystem Crime Free Explore More

Blog

5 Effective Ways Shufti Combats First-party Fraud

After analysing fraud incidents of the previous year and the current one, we observed an interest...

5 Effective Ways Shufti Combats First-party Fraud Explore More

Blog

AML and KYC Compliance – Big Data Optimising the Regulatory Landscape

Today, different sectors face an influx of user data that they need to process and analyse. To de...

AML and KYC Compliance – Big Data Optimising the Regulatory Landscape Explore More

Blog

Top 5 Ways to Improve Transaction Monitoring in Fintech

Fintech is a fast-growing sector that combines finance and technology to assist businesses and cu...

Top 5 Ways to Improve Transaction Monitoring in Fintech Explore More

Blog

Stablecoin Market and the Role of AML in Safeguarding Digital Finance

With the rapid expansion of the cryptocurrency market, stablecoins have swiftly emerged as a popu...

Stablecoin Market and the Role of AML in Safeguarding Digital Finance Explore More

Blog

COVID-19 pandemic turning into a financial crime threat

A few months back when the World Health Organization (WHO) declared coronavirus a “pandemic” it l...

COVID-19 pandemic turning into a financial crime threat Explore More

Blog

Online Payment Fraud and the Role of AML Transaction Monitoring

Imposing travel restrictions worldwide after the COVID-19 pandemic led to an unprecedented surge ...

Online Payment Fraud and the Role of AML Transaction Monitoring Explore More

Blog

Cannabis Industry – Risks, Predictions, Fraud & KYC/AML Obligations

The ever-growing industries across the world are opening gates for numerous opportunities to gree...

Cannabis Industry – Risks, Predictions, Fraud & KYC/AML Obligations Explore More

Blog, Online Marketplace

How Mobile KYC will revolutionize the Digital World?

Mobile KYC is the next frontier in Identity Verification services allowing greater access to busi...

How Mobile KYC will revolutionize the Digital World? Explore More

Blog

Integrated Compliance Management – Mitigating the Regulatory Risks

Businesses operating in the financial sector often face organizational and compliance challenges....

Integrated Compliance Management – Mitigating the Regulatory Risks Explore More

Blog

AML Compliance – How to Steer Clear of Cryptocurrency Crimes

Bitcoin, Ethereum, Dogecoin, and Tether along with thousands of other cryptocurrencies are rising...

AML Compliance – How to Steer Clear of Cryptocurrency Crimes Explore More

Blog

Money Laundering Through Cryptocurrency: Red Flags and AML Risks

As the use of virtual assets becomes widespread, crypto firms have a major dilemma to deal with &...

Money Laundering Through Cryptocurrency: Red Flags and AML Risks Explore More

Blog

Business transformations for operational resilience amid COVID-19 crisis

The pandemic continues affecting businesses and consumer operations along with having economical ...

Business transformations for operational resilience amid COVID-19 crisis Explore More

Blog

Securing Telehealth Services and Fighting Identity Fraud with Shufti’s ID Verification Solution

The telehealth industry has been completely revolutionized by services ranging from medical essen...

Securing Telehealth Services and Fighting Identity Fraud with Shufti’s ID Verification Solution Explore More

Blog

FATF’s June 2021 Plenary – Strategic and Country-specific Initiatives

The fourth plenary meeting of the Financial Action Task Force (FATF) took place from June 20-25 t...

FATF’s June 2021 Plenary – Strategic and Country-specific Initiatives Explore More

Blog

Identity Verification – Building Trust and Combating Scams in Online Dating

Since the beginning of civilization, humans have always preferred to live in communities. This co...

Identity Verification – Building Trust and Combating Scams in Online Dating Explore More

Blog

Know Your Donor (KYD) for NPOs – Red Flags that Charities Need to Consider

Like every other sector, non-profit organizations and charities are also vulnerable to financial ...

Know Your Donor (KYD) for NPOs – Red Flags that Charities Need to Consider Explore More

Blog

5 Features of the Best Transaction Monitoring Solution

Criminals are continuously devising sophisticated strategies to launder illegally-acquired money....

5 Features of the Best Transaction Monitoring Solution Explore More

Blog

Keeping AI Bias Out of the IDV Game with Shufti

Consider this: 85% of financial institutions today use some form of AI in their products. The tec...

Keeping AI Bias Out of the IDV Game with Shufti Explore More

Blog

Top 10 Identity Verification Trends to Look Out for in 2022

Did you know identity fraud is growing at a faster than ever rate? Businesses across the globe ar...

Top 10 Identity Verification Trends to Look Out for in 2022 Explore More

Blog

Analyzing and Balancing the Variables of an Effective Identity Verification Solution

Today’s constantly transforming digital landscape where technology empowers businesses fast-paced...

Analyzing and Balancing the Variables of an Effective Identity Verification Solution Explore More

Blog

Age Verification: Use Cases, Significance and Regulations

This pillar post talks about the significance of digital age verification, how it works, what are...

Age Verification: Use Cases, Significance and Regulations Explore More

Blog

KYC and AML Compliance – Addressing the Challenge of Money Laundering in Online Trading Platforms

An online trading platform is a program where shareholders and traders deal through financial int...

KYC and AML Compliance – Addressing the Challenge of Money Laundering in Online Trading Platforms Explore More

Blog

3 ways to protect your organizations from coronavirus cyber security threat

  Due to the spread of the coronavirus, the world adapts to new ways of working. Cyber criminals ...

3 ways to protect your organizations from coronavirus cyber security threat Explore More

Blog

Securing Digital Payments and Mitigating Financial Crimes Through AML Screening Solutions

The promise of payments technologies is being realized. Consumers are executing frictionless paym...

Securing Digital Payments and Mitigating Financial Crimes Through AML Screening Solutions Explore More

Blog, Fraud Prevention

Internet of Things: B2B IoT Segments about to hit $300 Billion by 2020

The Internet of Things is growing exponentially with respect to its usage and capabilities. A who...

Internet of Things: B2B IoT Segments about to hit $300 Billion by 2020 Explore More

Blog

ID Verification for Ultimate Subscription Fraud Prevention

Cellular phones were first introduced in the consumer market in 1973 when Motorolla first introdu...

ID Verification for Ultimate Subscription Fraud Prevention Explore More

Blog

KYC screening vs One time passwords – what’s good for your business?

Customer due diligence sometimes tests the nerves of strategists and compliance officers. With mu...

KYC screening vs One time passwords – what’s good for your business? Explore More

Blog

Top 7 COVID-19 Related Scams and Frauds to Look For in 2021

It has been more than a year since the COVID-19 pandemic took the world by storm. Where the globa...

Top 7 COVID-19 Related Scams and Frauds to Look For in 2021 Explore More

Blog

11 Common Mistakes End-Users Commit During KYC – Shufti

KYC identity verification is one big challenge for end-users. Your customers might be making a lo...

11 Common Mistakes End-Users Commit During KYC – Shufti Explore More

Blog

The US Corporate Transparency Act – What’s New? [December 2022]

Generally, small to medium businesses in the US continue operating without disclosing the benefic...

The US Corporate Transparency Act – What’s New? [December 2022] Explore More

Blog

Age Gating VS Age Verification | Enhancing Security for Minors

Age gating was once employed to stop minors from accessing age-restricted content. However, the a...

Age Gating VS Age Verification | Enhancing Security for Minors Explore More

Take the next steps to better security.

Contact us

Get in touch with our experts. We'll help you find the perfect solution for your compliance and security needs.

Contact us

Request demo

Get free access to our platform and try our products today.

Get started